The integration of literature and tourism, theme works, the tide of non-legacy countries, cultural creation ... ICIF is surging with red elements.

The 17th ICIF is an important exhibition held in the year of * * * China Production Party's founding100th anniversary and the beginning of the 14th Five-Year Plan. At this ICIF, Southern Reporter observed that red elements are distributed in six exhibition halls and blended in various cultural and creative forms and products. Red tourism has become a new trend of the integration of literature and tourism, and red publishing has set off a wave of red readers; As small as a bookmark, a badge and a teacup, red elements and red memories are integrated. Nowadays, cultural tourism and cultural creation with rich red elements have become an important force in the cultural industry, from party and government culture to national culture, from traditional non-legacy to national tide.

In the new trend of cultural tourism integration, red cultural tourism has become a bright spot.

In this year's Hunan Exhibition Hall of ICIF Hall 9, a red tourist map of Hunan is particularly eye-catching. This map shows all the red tourist attractions in Hunan Province, and there is also a red cultural swimming map of Changsha in this exhibition hall. Coincidentally, in the Gansu Provincial Exhibition Hall in Hall 10, the reporter also saw a huge red tourist map of Gansu Province. In Gansu Exhibition Hall, the reporter also saw many brochures promoting red tourism, such as Hundred Revolutionary Cultural Relics in Pursuit of Red Memory, Jieshipu Memorial Hall in Jingning County, Wu Huanxian Martyrs Memorial Hall in Jingchuan County, and Liangkang Campaign Memorial Hall in Weicheng.

In the Xinjiang exhibition hall of Hall 10, the reporter also saw many red elements, such as the live performance promotion of "359 is an example" by Xinjiang Taklimakan Culture and Media Performing Arts Co., Ltd., and several red theme investment projects of Xinjiang Construction Corps; In the Shaanxi Provincial Exhibition Hall, "Hongnan Niwan, Northern Shaanxi and Good Jiangnan" has become a major attraction; In the exhibition hall of Jiangxi Province in Hall 9, the experimental results of the Red Gene Bank in Jinggangshan Revolutionary Museum are refreshing, and the marriage of red genes and science and technology has become a new bright spot.

In the Anhui exhibition hall, the "art party class" of Anhui Performing Arts Group is very attractive, and the display of Lu' an red heirloom's continuation of red blood and other contents is very stereoscopic; The Beijing Exhibition Hall presents the historical context and great journey of China's * * * production party for a hundred years, including the series of "Centennial Peking Opera Gifts to Build the Party", as well as all-round red content display such as red cultural creation, red VR and red reading.

The reporter visited six pavilions in this year's ICIF main exhibition hall, and found that all exhibitors in the country could find the spark of red elements. The development of red tourism resources has become an important starting point for provinces to develop tourism and promote the integration of cultural tourism. Guangdong Province has launched ten red tourist routes, including the red Yangcheng historical and cultural tour, Sun Yat-sen's hometown historical and cultural tour, Dongzong Anti-Japanese War historical and cultural tour and Ye Shuai's hometown red tour. This content has also become the key display content of ICIF Guangdong Exhibition Hall.

In Shenzhen, non-governmental organizations have also become a force to promote red cultural tourism and cultural creation. The exhibition hall of Shenzhen Red Culture Research Association (hereinafter referred to as Crimson Society) is located in Hall 13. Crimson Society is the first red cultural and social organization in Shenzhen approved by Shenzhen Civil Affairs Bureau. Based on Shenzhen, facing the whole country and Guangdong-Hong Kong-Macao Greater Bay Area, they want to create an innovative model that combines the inheritance of red culture with the spirit of reform and opening up, and promote the development of red cultural industry. Wang, Secretary-General of the Association, introduced that the exhibition of the Crimson Club mainly shows the contents of two sections: red cultural tourism and red cultural creation. The contents of these two sections are the highlights of the Association's development of the red cultural industry this year. One is to integrate red tourist routes and develop high-quality red tourist routes, and the other is to develop and promote creative products of red culture. So this time, our Red Culture Theme Pavilion has created a long corridor of red resource points, which embodies the local red resource points in China and Shenzhen, and integrates and promotes the red cultural tourism resource points. At the same time, a number of fine red cultural creations have been launched, so that the masses can hold the red culture in their hands and let the red culture be deeply rooted in the hearts of the people.

Celebrating a century of elegance, red publishing has become a trend.

At this year's ICIF, red books and publications, related e-books and the content display of the party history learning and education cloud platform, as well as many red-themed film and television dramas and works of art are equally important. All provincial pavilions will display the publications celebrating the centenary of the founding of the Party in the most conspicuous position.

For example, at the entrance of Zhejiang Exhibition Hall, the first thing that catches your eye is the red theme books displayed at Jiangban Media booth. The reporter saw the story of the red boat, the sailing of the red boat, the history of the comic book for a hundred years, and the new journey of strengthening the country. Jilin Provincial Exhibition Hall also displayed the centenary books of the founding of the Party in the core area of the exhibition hall, including Children's Heart Odes to the Party for a Hundred Years, Images of China for 70 Years, Avenue, Revitalizing the Country through Industry and so on. In the Shanxi Provincial Exhibition Hall, you can see the key red display books such as Me and My Party Branch, Choice, Shanxi Red Seal and Shanxi Red Journey. In the exhibition hall of Jiangsu Province, the brilliant course of the centenary of the founding of the Communist Party of China and the celebration of the centenary birthday-Jiangsu Radio and Television Station's centenary theme works are brilliant, attracting many viewers to stop and watch; Hebei exhibition hall, the display of Hebei party history learning and education cloud platform has become the main highlight of the exhibition hall; Shanghai Exhibition Hall, in terms of touch screen display, makes the red theme content of its exhibition electronic and video, which has a sense of design and visual innovation.

In view of the contents of the provincial pavilions, Shenzhen Publishing Group specially planned the "Red Theme Digital Content Exhibition of the Centenary of the Founding of the Party" in the Media Convergence Pavilion 14. On-site exhibition of pictures, e-books, audio books, audio and video, and courses related to the red theme of the 100 th anniversary of the founding of the Party; Online literature, online games, animation and IP derivatives; Applications and applets, media publications (AR, VR, etc. ), database (knowledge service platform, etc. ) and other forms of content, recording and transmitting the eternal red spirit in a new form of the new era, fully demonstrating the media characteristics of the media convergence era.

In the branch library of ICIF Center Book City, the unique scientific and technological characteristics of past lives and Red Star Xuan Paper were displayed with the aesthetic style of traditional progressive to new Huizhou School, creating an exhibition experience with a sense of presence and participation. The "Red Star Yao Pengcheng" Xuan Paper Cultural Exhibition presented the unique charm and cultural details of Xuan Paper one by one, and also attracted citizens and readers to punch in and watch.

Develop cultural and creative products with red elements to make embroidery and stationery equally eye-catching.

Judging from the scene of this year's Cultural Fair, it is better to develop cultural and creative products with red elements, such as Hongchao Cultural and Creative Products in Hunan, the "Beginning Series" Cultural and Creative Products in Jiangxi, and the cultural and creative products displayed in Beijing Exhibition Hall.

The reporter learned at the ICIF that Hunan Normal University's Hunan Embroidery Innovation R&D Center has achieved fruitful results in many fields such as intangible cultural heritage protection and cultural and creative development after eight years of cooperation in Industry-University-Research. The "Red Tide Wenchuang" series products developed by it are very youthful and energetic, showing the temperament that young people like at the exhibition site. Its "Red Xiang Embroidery" project is an important carrier for the National Yuelushan University Science and Technology City to relive red memories, tell red stories well, and promote Huxiang culture and Xiang embroidery skills. The person in charge of the project said, "Red resource is a' rich mine'. At the time when the goal of' two hundred years' meets, we should drink water and think of the source, make full use of red resources, and draw inexhaustible power from it to create a better life. "

The "Initial Heart Series" cultural and creative products developed by Jiangxi Red Star Culture and Art are also quite creative. This series takes the sculpture on Jinggangshan, the cradle of China revolution, and the horn of victory as the main design elements, with the words "A single spark can start a prairie fire", "Red star shines on China" and "Jinggangshan spirit shines forever" and the five-pointed star pattern, which indicates that new things have broad development prospects, inspiring people to forge ahead and inspiring young people to be open-minded on the road of life.

Shenzhen Zhongsiyuan Exhibition Hall, located in Hall 13, presents an exhibition of embroidery works with the theme of red culture. The theme of this exhibition is "Inheriting the Ingenuity of Embroidery Dreams for a Hundred Years", and the embroidery works based on the "Red Spirit" are displayed. Mao Zedong's poems such as "Qinyuanchun" and "Loushanguan" are embroidered with exquisite craftsmanship of Suzhou embroidery, which are vigorous and bold. In addition, the scenes of characters from all walks of life and all over the country are embroidered, and the characters are lifelike, which reproduces the glorious image of the great man and the party; There are other exquisite Suzhou embroidery products, which praise the great achievements of China's * * * production party. At the same time, a series of innovative works of Suzhou embroidery were exhibited to arouse people's yearning and longing for a new journey in a hundred years with new themes and new techniques. The main color of the exhibition is red, which reflects the red spirit of China's * * * production party. With the theme of "Inheriting the Hundred Years' Embroidery Dream with Ingenuity", the exhibition interprets the red spirit with intangible works, inherits the revolutionary spirit with intangible skills, promotes the red culture with intangible charm, and integrates artistry, appreciation and education to show the inheritance and innovation of the intangible skills of Chinese embroidery.

In view of the numerous red elements displayed in this fair, how to boost the development of China's characteristic cultural industry? Wang, secretary-general of Crimson Society, believes that the red elements in this fair are richer than before, from party and government culture to traditional culture, national culture, intangible culture and national tide series. Only when the red elements are organically integrated with the development of cultural industries can there be innovation and breakthrough. Red culture is an advanced culture with China characteristics created by producers, advanced elements and people in China during the revolutionary war years, which contains rich revolutionary spirit and profound historical and cultural connotations. Only by integrating red culture into innovative elements and embodying it in products and forms of expression can we really promote the sustainable development of red industry.