When is the National Festival of March Street in Dali in 221-Summary of activity time and scenic spot preferential information

The March Street Ethnic Festival in Dali is being held now. During the event, there will be some activities that you can participate in. This time, the activities will be divided into online and offline, and you can choose the activities you want to participate in according to your own needs.

Every year from March 15th to 2th of the lunar calendar, this grand event, held at the foot of Cangshan Mountain in the west of Dali City, attracts people from surrounding cities to come here for fair and play. Policies related to March Street in Dali

The March Street National Festival is a unique traditional national event of people of all ethnic groups in Dali, with a long history, unique form, rich content and enduring for thousands of years.

In order to continue to do a good job in the prevention and control of COVID-19's normalization, in 221, we will take the form of Digital March Street National Festival, with online trade exhibitions and live cultural activities as the main line, digital economic construction as the breakthrough point, expanding the popularity of green food brands as the key point, and promoting the integration of cultural tourism as the combination point, and run well the national festivals that have been passed down for thousands of years from offline to online.

While creating a beautiful festival atmosphere and spreading the traditional ethnic culture of March Street, it shows the profound connotation and profound foundation of Dali March Street Ethnic Festival, which follows the times, is open, inclusive, eclectic, united and harmonious. Activity guide of March Street in Dali

1. Activity time

In order to extend the March Street National Festival in different ways, expand the new connotation and extension of "horse racing, singing, trading and snacks" and further enhance the brand awareness of "March Street", the 221 Digital March Street National Festival will be held from April 26th to May 2nd, 221.

2. Activity arrangement

1. On April 26th, the Digital March Street National Festival will be opened online

2. From April 26th to May 1th, the digital March Street National Festival will be held online for business and trade

3. From April 26th to May 1th, the digital March Street National Festival will be held online for cultural performance

4. Live promotion activities for hometown endorsement

April 26th-May 5th, theme live promotion activities

May 2th-May 1th, online promotion and marketing activities of "Dali Wenlv"

Sixth, April 26th-May 1th, "Pocket Horse Racing" 221 Digital March Street Horse King Competition

Seventh. Closing of the Digital March Street National Festival

3. Specific contents of the activities

According to the traditional custom culture of "singing, horse racing, trading and eating snacks" of the March Street National Festival, the Digital March Street National Festival in 221 will carry out online business exhibitions and live cultural activities on the March Street platform in the form of live broadcast. Online activity arrangement

According to the master plan of the Digital March Street National Festival in 221, eight activities are mainly carried out on the Digital March Street platform (March Street applet):

1. Live broadcast of the opening/closing ceremony: the opening and closing activities of the Digital March Street National Festival are carried out in this section.

2. Singing: Performing arts in this forum consists of two activities, namely, performing arts in 12 counties and cities, and a live contest of folk culture and art..

3. horse racing: horse racing activities are carried out in this section, which consists of two activities: showing wonderful clips of horse racing activities over the years and developing new horse racing activities.

4. doing business: conducting business exhibition activities in this section. There are 8 theme pavilions, including 12 counties and cities' gold medals, 1-year-old shops in March Street, local specialties, Chinese herbal medicines, braised chicken, national crafts, tourism gifts and green food.

5. Cultural tourism promotion: In this section, cultural tourism promotion activities in Dali are carried out, and there are two activity sections: Charming Dali (showing cultural tourism promotional films in 12 counties and cities) and free travel to Dali (cultural tourism promotion activities).

6.VR Exhibition Hall: There are two experience sections under this section: VR Tour Dali (VR Panoramic Tour of Dali's Main Scenic Spots) and VR Purchase Dali (the scenes in the exhibition area of famous gold medals in 12 counties and cities in Dali are restored on the platform of Digital March Street, and users can place an order for purchase while visiting).

7. Digital Museum: In this section, the history, culture, landscape and beautiful scenery of Dali are presented by video or other means.

8.12 Theme Day of Counties and Cities: In this section, we will carry out live promotion activities for hometown endorsement and a series of theme live promotion activities in counties and cities. Offline activity arrangement

Combined with the planning content of online March Street, the main event venue will be established in the block of offline March Street every day. The main venue of March Street is only used as an online March Street live event venue and as an overall office. It is not open to the public during the Digital March Street National Festival. The details are as follows:

1.11 commercial live broadcast exhibition areas: anchors, online celebrity and merchants are invited to settle in the exhibition area to carry out live broadcast promotion activities throughout the day. The exhibition area includes: 12 counties and cities' gold medals and famous products live exhibition area, Chinese herbal medicines live exhibition area, ethnic handicrafts live exhibition area, March Street's ten-year-old shop live exhibition area, tourism gifts live exhibition area, local specialties live exhibition area, ethnic costumes/tie-dyeing live exhibition area, special handicrafts live exhibition area, tourism cultural creation live exhibition area, intangible cultural experience live exhibition area, yellow chicken and food experience live exhibition area.

2.5G live broadcast area: by building a virtual live broadcast room, the live broadcast requirements of multiple scenes, functions and applications can be met.

3. Smart agriculture live broadcast exhibition area: on the one hand, it displays a green ecological agriculture platform integrating agricultural information collection and release, dynamic monitoring of agricultural resources, visual analysis and other functions; On the one hand, the high-quality green ecological base in Dali Prefecture is shown live slowly, and the real-time temperature, humidity, air quality and other data in the base are presented on the screen at the same time, so that tourists from all over the country can "see" the growth of green ecological food in Dali and eat more safely.

4. Digital March Street National Festival Big Data Center: Display the big data platform of Digital March Street National Festival in 221 by visual means, and learn about the real-time sales, ranking provinces and cities, hot-selling products, user attributes and other information during the Digital March Street National Festival.

5. After-sales and return service center: the center has a special person to be responsible for all kinds of services such as return and after-sales 24 hours a day.

6. warehousing and delivery center: the center is equipped with a special person to be responsible for warehousing and delivery services such as goods management, receiving orders, distributing goods, checking, packaging and delivery.

scenic spot free policy

The five scenic spots (Pudacuo National Park, Meili Snow Mountain, Yunnan Golden Monkey National Park, Shambala Shilun Tancheng and Baishuitai) of Diqing Tourism Group, which belongs to Kanglv Group, implement a free ticket policy for Dali tourists.

free time: from April 26th to April 28th, 221 (* * * three days);

Free target: All Dali tourists who travel to Diqing Prefecture can enjoy the above-mentioned free admission policy with their ID cards. Introduction of free scenic spots

(1) Pudacuo National Park

Pudacuo is the first national park in mainland China, located in the east of Shijiantang Town, Shangri-La, and the park is located in the center of the "Three Parallel Rivers" World Natural Heritage in northwest Yunnan. There are quiet lakes, spectacular snow-capped mountains and deep forests here. In Pudacuo, you can personally experience the harmonious coexistence between man and nature, and your thoughts can fly at will.

(2) Meili Snow Mountain

Meili Snow Mountain is located in the west of Deqin County, Diqing, and is the most spectacular snow mountain group in Yunnan. The natural scenery here is colorful, with fantastic snow-capped mountains, magnificent modern marine valley glaciers, magnificent deep fault zones, endless forests, unbeaten alpine flowers in four seasons and quiet Tibetan villages, which demonstrate the great beauty of heaven and earth.

(3) Yunnan Golden Monkey National Park

Yunnan Golden Monkey is an endemic species in China, which is as rare as the giant panda, with only over 3, left. Yunnan Golden Monkey National Park is located in a village called Xiangguqing in Tacheng Town, Weixi County. It is the only place where tourists can see Yunnan Golden Monkey at close range.

(4) Shambhala Time Wheel Tancheng

Shambhala Time Wheel Tancheng integrates the functions of cultural relics research and protection, fine products exhibition, cultural publicity and education, and is an important platform for tourists to understand and feel Tibetan culture. The main building, Wenbo Building, is eleven stories high and is built in traditional Tibetan architectural style. The first and second floors of Wenbo Building are the exhibition and trade area for ethnic commodities and jewelry, and the third to eleventh floors are the research and exhibition area of Tibetan Culture Museum.

(5) Baishuitai

Many tourists go to Turkey because of the Cotton Castle, but many people don't know that there is a Baishuitai in Shangri-La, which has the same scenery as the Cotton Castle in Turkey. Baishuitai is located in Baidi Village, Sanba Township, Shangri-La City. It is a natural wonder formed by the dissolution of calcium carbonate in spring water. From a distance, the Baishuitai in the green hills looks like terraced fields. Summary of preferential activities in Dali scenic spot