Can swot analysis be used in the development of tourism resources?

Brief introduction of swot analysis;

SWOT analysis is a scientific analysis method to determine the competitive advantages, competitive disadvantages, opportunities and threats of enterprises, so as to organically combine the company's strategy with the company's internal resources and external environment.

The so-called SWOT analysis, that is, the situation analysis based on internal and external competitive environment and competitive conditions, lists the main internal strengths, weaknesses, external opportunities and threats closely related to the research object through investigation, arranges them in matrix form, and then analyzes them by matching various factors with the idea of system analysis, from which a series of corresponding conclusions are drawn, which are usually decision-making.

By using this method, we can make a comprehensive, systematic and accurate study of the situation of the research object, so as to formulate corresponding development strategies, plans and countermeasures according to the research results.

S (advantage) and W (disadvantage) are internal causes, while O (opportunity) and T (threat) are external causes. According to the complete concept of enterprise competitive strategy, strategy should be an organic combination of what an enterprise can do (that is, the advantages and disadvantages of the organization) and what it can do (that is, the opportunities and threats of the environment).

SWOT analysis is generally a comprehensive analysis method, because it needs to analyze both internal factors and external conditions. , that is, according to the established internal conditions of the enterprise itself. SWOT analysis has its foundation. The competition theory put forward by Michael Porter, a famous competitive strategy expert, thoroughly analyzes and explains the "possibility" of an enterprise from the perspective of industrial structure, while competency-based management scientists use the value chain to deconstruct the value creation process of an enterprise and pay attention to the analysis of the company's resources and capabilities. On the basis of synthesizing the former two, SWOT analysis combines the internal analysis of the company (that is, the research orientation concerned by management scholars in the mid-1980s, represented by the ability school) with the external analysis of the industry competitive environment (that is, the central theme concerned by early strategic research, represented by Andrews and Michael Porter) to form its own structured balanced system analysis system.