What does OTA Hotel mean? Seek a name solution.

Online travel agency is a technical term of tourism e-commerce industry.

It means that "tourism consumers book tourism products or services from tourism service providers through the network and pay online or offline, that is, each tourism subject can conduct product marketing or product sales through the network".

The appearance of OTA puts the traditional travel agency sales model on the network platform, which makes the transmission of line information wider and the interactive communication more convenient for customers to consult and order.

New application of online travel;

With the maturity of related mobile technologies, in order to better meet the needs of users, online travel service providers provide users with quite a few new applications. These applications are mainly based on diversified and multipoint App clients. Applications include flights, hotels, travel products, raiders, photo sharing and other links and products. The use of products has been greatly optimized and the user experience has been improved.

First, voice search. In the process of moving, voice function is a very potential piece, and how to obtain information conveniently is the focus of user experience.

Secondly, location service, LBS (Location-based Service) is closely combined with geographical location, which is also the difference between wireless channels and other channels and an important feature of mobile applications.

Third, personalized push. With the wide application of big data in the field of business analysis, personalized push is not uncommon in the current e-commerce field. According to the user's search, browsing and purchase history, the user's related interests and hobbies are analyzed, and the travel information (especially discounts) related to the user is directly pushed to the user, which increases the user's viscosity and further enhances the user experience.

In 20 16, the online travel OTA market revenue in China was 29.8 billion yuan, up 48% year-on-year.