Traditional Culture Encyclopedia - Travel guide - Can tourism satisfaction mediate the relationship between service quality and loyalty?
Can tourism satisfaction mediate the relationship between service quality and loyalty?
Yes. Service quality refers to the level and quality of services provided by tourism companies, while loyalty refers to tourists' trust, satisfaction and loyalty to tourism companies. Tourism satisfaction can play a mediating role between service quality and loyalty. When service quality is high, tourist satisfaction will be relatively high. When service quality is low, tourist satisfaction will be relatively low.
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