Traditional Culture Encyclopedia - Travel guide - 202 1 Guangxi 33 When will the Consumer Festival start-Details of the event
202 1 Guangxi 33 When will the Consumer Festival start-Details of the event
In order to publicize the March 3rd series of activities in Guiping, Guangxi "33rd Consumer Festival" sponsored by Guiping Municipal People's Government is going on in spring and summer.
Impression Guiping activity will integrate the resources of "government+platform+bank+merchant+enterprise", and combine multi-platform online drainage with offline consumption by issuing coupons, car purchase subsidies, preferential profits, etc. In order to continuously empower physical businesses and fully promote online industrial consumption.
Accelerate the recovery of the tourism market, further release the potential of Guiping consumer market, and promote the digital transformation and upgrading of consumption and high-quality development.
202 1 Guangxi "33 Consumer Festival" spring and summer consumption time series activities started on April 10, and a new wave of welfare met with you again.
The event will benefit more than 26 million people by issuing government coupons, platform coupons, bank coupons, cars and purchase subsidies.
With the theme of "Magnificent Guangxi, Courtesy on March 3rd", this season's activities will last for more than two months from April 20021year to June 20021year, and will focus on holidays such as March 3rd, May 1st Golden Week, Dragon Boat Festival and Children's Day. We will carry out nine series of special activities, such as Guipin going abroad, Tesco for all, boosting industrial revitalization, helping rural revitalization, e-commerce live broadcast, digital life service action, gathering people's livelihood, visiting Guangxi, and building 33 consumer IPS. Online and offline integration will promote Guangxi's goods to be sold to the whole country, local life consumption and convenience service consumption, and continuously enhance the people's sense of acquisition and happiness.
The first is the series of activities of Guipin going abroad. Focusing on Guangxi's characteristic commodities, we will organize a series of online large-scale marketing activities such as "Authentic Origin of Guiguo", "Guangxi Hao _" brand promotion action, "Guipin Domestic Product Trend" promotion plan, and "Gathering Guangxi Guipin to Leave the Country" ceremony in conjunction with platforms such as Taobao, Tmall and Juhua, so as to expand the influence of "Guizihao" brand, bring goods to merchants, and improve online contact and e-commerce operation ability of Guipin merchants.
The second is the national Tesco series activities. Around the traditional holidays, we will hold a series of promotional activities such as "Super 567, Happy Weekend for Three Days", "Bank-Enterprise Linkage, Flash Pay Surprise", "Car Trade-in", "Unlimited Linkage, 5G New Consumption" and "One Store, One Product, Exploring Guangxi". It is estimated that more than 26 million people will benefit from the distribution of government coupons, platform coupons, bank coupons, car and purchase subsidies.
The third is to promote industrial revitalization activities. Organize industrial products with distinctive advantages such as food, light industry, electronics, building materials and machinery in various cities, and hold special events in stages through e-commerce platforms to promote the rolling online sales of famous and famous industrial products in Guangxi, stimulate the endogenous motivation of enterprises, and improve the market share of industrial products in Guangxi. Support Guangxi real estate vehicles to sell to the whole country through e-commerce platforms and physical stores, enhance the competitiveness of Guangxi automobile market and establish Guangxi automobile brands.
The fourth is to help rural revitalization activities. Organize more than 300 "100-county joint exhibitions" in various counties to promote rural consumption. Actively mobilize grass-roots trade unions to buy Guangxi products within the standard limit of condolences during the "33 Consumer Festival", and guide trade union funds to help rural revitalization. Carry out the "Poverty Alleviation 832 Platform" political and mining peer activities to support industrial upgrading and development in poverty-stricken areas. Organize more than 500 home appliance enterprises to carry out poverty alleviation commodity sales and promote the upward movement of agricultural products.
The fifth is the e-commerce live broadcast series. Organize 50 MCN organizations and 500 anchors to carry out activities such as "Guangxi E-commerce Live Contest", "Live Show You Guangxi", "Live Show You Guangxi" and "Preferential Purchase of Home Appliances" in the whole region, and carry out live broadcast of Guangxi time-honored brands, Guangxi gifts, Guangxi specialty core brands, and export to domestic sales, so as to improve the application rate and conversion rate of Guangxi E-commerce live broadcast and promote the development of live stream economy.
The sixth is the new service action of digital life. By promoting the digitalization of consumer scenes such as commercial complexes, shopping centers, pedestrian streets and small shops, we will promote the upgrading of digital payment in Wanjiamen stores and promote the transformation of digital payment to digital management in thousands of enterprises. Give full play to the channel resource advantages of Guangxi Radio and Television Network 1.4 million administrative villages and 6 million users, integrate digital cultural resources of smart radio and television, and drive people's digital cultural consumption. It is estimated that the coverage will exceed100000.
Seventh, a series of activities to facilitate people's livelihood. Carry out "free service of whole house networking detection" to tap the potential of information consumption; Introduce bus, subway, * * enjoy bicycles, * * enjoy cars and other concessions to encourage travel; Organize 2000 drug retail enterprises and stores in the whole region to carry out "convenient health service" and promote convenient medical insurance payment without card; Promote digital payment into the campus and provide students with life scene services such as water, electricity and laundry.
Eight is a series of activities. Encourage cities to introduce preferential policies for A-level tourist attractions, tourism performing arts, star-rated hotels, homestays and other industries, open public cultural places such as museums, public libraries, cultural centers (stations) and art galleries, launch boutique tourism products, cultural and creative products and tourist routes, and hold special promotion meetings for various cultural tourism to promote comprehensive tourism consumption. Organize and hold 309 sports events in six series, including Guangxi National Sports Hyun and Guangxi Sports Yunsai.
Nine is the "33" IP construction series activities. Make cartoon images and promotional videos of "33 Consumer Festival". Establish a special website of "33 Consumer Festival", set up online city venues and car specials by cities and counties, gather and publish business promotion offers, and increase the exposure and awareness of cities and counties and participating enterprises' consumption promotion activities. Set up "33 QR code" to guide consumers to know all the preferential information of "33 Consumer Festival" and get coupons to improve the activity effect.
This season's activities will integrate the resources of "government+platform+bank+merchant+enterprise", and combine online multi-platforms to drain offline consumption by issuing coupons, car purchase subsidies, and concessions. And continue to empower physical businesses, fully promote industrial consumption online, accelerate the recovery of the tourism market, further release the potential of the consumer market in Guangxi, and promote the digital transformation and upgrading of consumption and high-quality development.
Statistical table of cultural tourism activities and preferential policies in various cities
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