How to deeply develop wetland tourism? -feelings after swimming in Liaoning Red Beach Wetland

Xixi national wetland park has become a popular project visited by many tourism developers. However, due to natural factors such as limiting the number of tourists, strictly protecting ecological balance and fragile natural ecology, wetlands have brought many inherent restrictions to the development of tourism. How to realize the deep development of wetland tourism under the condition of limited development has always been a key issue in front of the development of wetland tourism. Based on the two-day trip to Red Beach Wetland in Liaoning, this paper puts forward some personal views for reference. Wetlands, as kidney of the earth, have long been neglected in China. Both Chongming Island at the mouth of the Yangtze River and Dongying Wetland at the mouth of the Yellow River have been reclaimed and turned into fertile fields. Since the beginning of the new century, the value of wetlands, especially its excellent ecological purification value, has been gradually valued, and local development and protection of wetlands have restricted development. As a result, the concept of wetland tourism came into being. Among them, the red beach wetland in Liaoning this time, because of its unique red beach landscape, has been paid more attention than other wetlands, resulting in a long history of wetland tourism development. Wetland tourism, like wetlands, has been ignored by the market for a long time and is only a kind of sightseeing tourism. In addition, wetland tourist areas are often large in area, and closed management is extremely difficult. Wetland tourism has long been wandering at the level of decentralized management, disorderly development and low-grade management. Therefore, it is not difficult to understand that wetland tourism has been neglected for a long time. In recent years, with the improvement of people's living standards, people's demand for leisure tourism is increasing. Wetland tourism has attracted more and more attention. Wetland tourism has become popular in the market. The reason, I think, is that wetland tourism has sprung up suddenly in the era of leisure tourism, mainly because it has the following three innate advantages: wetland tourism advantages 1: beautiful large ecological environment Wetland often has a complete ecological system, and many natural resources such as reeds, rivers and birds gather together, plus no one or few people enter and leave, creating its "natural paradise" ecological environment. Such a large ecological environment is very suitable for modern people who have stayed in the city for a long time to relax and relieve their pressure. You can really feel a new world in an instant. Wetland has a good ecological environment and is suitable for leisure. The second advantage of wetland tourism: extremely rich product resources. Wetlands are often a collection of various landforms. Usually, there are rich products on land, water and sky, ocean, land and air. For example, the Red Beach Wetland in Liaoning has the famous Panjin rice and paddy river crabs. These rich products, coupled with natural climate and environment, are important choices for modern people to spend their holidays. Especially for the medical care and pension market, it has a unique appeal. Advantages of wetland tourism: Deep cultural origin Wetlands are often formed by the crossing of rivers and lakes or rivers entering the sea. It has a profound cultural origin and civilization. Such as the mouth of Liaohe River, the mouth of Yellow River and the mouth of Yangtze River, are often ignored in the era of sightseeing. But in the stage of experiencing tourism, it is possible to play a great role (this is a bit like the integration of all the spirits of Hangzhou in Legend of the Song Dynasty, which he will introduce in another article when he has time). Three levels promote the in-depth development of wetland tourism. In the era of leisure tourism, wetlands do have the three innate advantages mentioned above. However, due to the limitation of development intensity and scale, it is of little value to develop wetland tourism from the perspective of traditional tourism. In order to meet the new tourism demand in the era of leisure and experience tourism, wetland tourism should be deeply developed from the following three aspects in line with the principle of "optimizing sightseeing, strengthening leisure and integrating experience" to enhance the value of wetland tourism and create market space for the development of wetland tourism. One of the in-depth development: optimizing the function of sightseeing. Wetland tourism is rich in environment and natural resources. Its sightseeing should strengthen integration and optimization, carefully design tourist spots and tourist routes, and avoid the problems of too large area and too scattered scenic spots. In this regard, the Red Beach Scenic Area has done a good job. The developer of the scenic spot organically unifies cruise ships, tourist buses and sightseeing bus, unified management, unified dispatch and unified coordination, which not only allows tourists to enjoy various landscapes, but also improves the comfort of tourists (wetland tourism is most afraid of letting tourists wander around by themselves, considering that it takes considerable physical strength to get down from the monotonous reeds several kilometers long in an area). In addition, in the design of scenic spots, Red Beach focuses on the core area of Red Beach. To this end, it focused on building a nine-curved covered bridge, which is convenient for tourists to watch the red beach at close range and take photos as a souvenir. The second in-depth development: strengthening the function of leisure and vacation. In view of the characteristics of wetland scenic spots and their surrounding climate and rich products, we will strengthen the development of leisure and holiday functions. It is best to combine wetland tourism with the development of tourism real estate, and focus on the development of leisure and entertainment blocks, leisure hotels and health-care and old-age residential areas. Of course, the development of leisure and holiday functions needs to consider the relationship with surrounding cities and avoid the mode of simply building a house. The third in-depth development: integrating cultural experience functions. In view of the profound cultural resources in wetland scenic spots, it is necessary to deeply develop the cultural experience function, enrich the experience value of scenic spots, enrich the tourism function of scenic spots and extend the tourism stay time. In this regard, xixi national wetland park has done a relatively successful job. It organically combines local folk customs with the setting of tourist attractions, which increases the depth of tourism. Cultural experience can be explored from multiple levels. For example, the value of lotus is not only for viewing, but also a good place for painting and sketching. Therefore, the lotus scenic spot needs to be combined with art exhibitions and even art villages to have a long-term vitality (in this respect, there is a successful precedent for the moonlight with five golden flowers in Chengdu).