Traditional Culture Encyclopedia - Travel guide - What are the marketing channels for the choice of mass tourism products such as sightseeing and vacation?

What are the marketing channels for the choice of mass tourism products such as sightseeing and vacation?

There are two marketing channels for the choice of mass tourism products such as sightseeing and vacation.

Direct selling channel: refers to the sales channel through which tourism enterprises directly sell tourism products to tourists without going through any tourism intermediary agencies in marketing activities.

Advantages of direct distribution of tourism enterprises-tourists to suppliers: simplicity, additional sales opportunities, quick response, increased profits and strong control; Benefits of direct delivery to customers: controllability, time saving and high accuracy; Disadvantages: limited promotion and limited manpower.

2. Indirect distribution channels: refers to the marketing channels for tourism enterprises to promote tourism products to tourists through one or more tourism intermediaries. What are the advantages of indirect distribution to suppliers from tourism enterprises-travel agencies-tourism wholesalers-tourism retailers-multi-level distribution channels for tourists-tourism enterprises-tourism retailers-tourists? The advantage of indirect distribution to customers by the sales team without administrative expenses;