Ding Zhen, the intern tour guide, has worked hard. What benefits did his efforts bring to his hometown?

Ding Zhen, a 20-year-old guy from Litang, Sichuan Province, was signed by a local travel company after a video of 10 seconds exploded, and officially became an employee of a state-owned enterprise.

Because Ding Zhen's cultural knowledge is not high, at the beginning of his employment, he was first arranged by the company to shoot a tourist propaganda film, refused all invitations to perform outside, and studied cultural knowledge first. In Ding Zhen's latest live broadcast, we saw Ding Zhen introduce his basic work to the audience in Tibetan, that is, sorting out and protecting the exhibits in the museum and introducing relevant knowledge to the visitors.

Judging from the video, Ding Zhen is still a little green about this job, so why should a state-owned tourism company go to great trouble to sign Ding Zhen? As an intern tour guide, what has the town brought to his hometown?

First of all, I think it is to bring a large number of tourists and promote local economic development. Ding Zhen can speak for his hometown as a business card. In this regard, I have the following views:

First of all, a large number of tourists, we have to admit the benefits of online celebrities. Ding Zhen, as an unexpected online celebrity, many people will come to his hometown to see Ding Zhen's elegant demeanour, and the travel company also seized this opportunity to sign Ding Zhen as a propaganda point to guide the correct use of a wave of online celebrity traffic.

Second, promote local economic development It is understood that Ding Zhen's parents just got rid of poverty, so the next most important task is to consolidate the people's livelihood economy and not return to poverty. The large number of tourists brought by Ding Zhen's benefits is undoubtedly a good trend for the development of local tourism. Then, as long as the local tourist reception and other services are improved, this latter area will become the first choice for many tourists to go out.

Third, after a big wave of marketing, netizens already know that Ding Zhen is not Tibetan. His hometown is Litang, Sichuan, and the beautiful scenery behind him belongs to Litang. Therefore, Ding Zhen and Litang will be tied together in the future. As long as Litang is mentioned, Ding Zhen will be remembered.

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