The influence of format change on traditional travel agencies

First, the impact of online tourism on traditional tourism Although online tourism started late, it has great industry influence and market influence, and has become a new growth point of tourism, which has had an irreversible impact on traditional tourism. In the traditional tourism industry, the service mode is that travel agencies provide services to tourists through fixed channels and promote sales, and all kinds of travel business booking activities are mostly completed by travel agencies [1]. On the other hand, online travel provides services through the Internet, where tourists can obtain information on tourism resources and complete various travel business booking activities. Travel agencies are no longer needed, which will inevitably change the interest pattern of tourism, and more and more group tours will be transformed into free travel. Undoubtedly, online travel has subverted the traditional tourism business model, which is both an opportunity and an unprecedented challenge for the traditional tourism industry. From the negative impact, online travel will change the tourism industry, make the profit structure of related enterprises develop and change, and gradually lose pricing power. For example, in ticketing, because online travel weakens the function of middlemen and reduces costs, consumers will tend to choose online travel for the sake of cost performance. If the traditional tourism industry changes its price strategy, it will inevitably lead to the decline of service quality and income [2]. From the positive impact, online tourism provides more marketing channels for traditional tourism, which can make up for the shortcomings of traditional marketing, reduce the cost of business activities and accelerate the transformation and upgrading of traditional tourism. Moreover, there are a large number of netizens in China, and 90% of young people get information resources through the Internet. Tourism informatization can open up new markets.