Traditional Culture Encyclopedia - Travel guide - Why must the tourism industry use the distribution system?

Why must the tourism industry use the distribution system?

First of all, what is WeChat distribution?

Wechat distribution, that is, the three-level distribution of Wechat, means that enterprises can open a three-level distribution mall on Wechat, which means that merchants can use their own resources to develop distributors, and distributors can use their own contacts to develop second-level distributors to push customers, thus realizing the company's zero-cost pan-employee format.

Secondly, what is the use of WeChat distribution?

Wechat distribution is based on Stuart CMS mobile e-commerce platform and multi-level distribution system of WeChat public platform. It provides a faster solution for tourism enterprises to realize online and offline resource integration with WeChat circle of friends as the main way. It is a multi-level integrated WeChat distribution trading platform of "Micro Mall+Micro Distribution". Based on the spread of friends circle, it is easy to lead thousands of WeChat users to spread brands and sell goods for you.

Finally, why should travel agencies do a WeChat distribution?

1. platform: In the past, most travel agencies were mainly offline, because there was no unified mobile online sales platform, lack of online operation experience and extremely weak Internet marketing ability. But up to now, WeChat has one billion users around the world. Undoubtedly, products are easier to spread on WeChat, and travel agencies can grasp the entrance of passenger flow.

2. Users: The traditional distribution model can continuously develop subordinates, thus obtaining more sales. This model will lead distributors to ignore sales and product promotion, because developing subordinates can get higher sales, so they will not carry out sales work again. Wechat distribution is aware of the shortcomings of the traditional distribution model and actively corrects it. First of all, only three-tier distributors are allowed, that is to say, the number of subordinates that each distributor can develop is limited, so as to ensure that distributors focus on sales.

3. Initiative: For users of travel agencies, travel is not a necessity, only once or twice a year, so user activity is extremely low, and travel agencies can only carry out passive marketing. However, because WeChat distribution is zero-cost, users only need to apply to start distribution, and they don't need to edit products or make pictures. They only need to promote products, which greatly reduces the difficulty of sales, thus promoting the activity and enthusiasm of users and turning users into fans.

4. Profit: Traditional travel agencies do not understand online marketing, and under the threat of major OTAs, their business operations are difficult. Wechat distribution relies on its huge users and realizes accurate statistics of distributors at all levels from data review, order conversion, sales revenue and other aspects through independent management background. By setting up a hierarchical system for distributors, we will provide differentiated reward models for different grades, encourage distributors to actively distribute products, bring more users to travel agencies, realize national distribution, create more benefits, and make travel agencies easily profitable.

The functions of the three-level distribution system include:

First, second and third-level distribution can be started with one button, including dealer level, member level, single product commission customization, group fight, spike, reservation, fission red envelope, coupon, regional agent, shareholders, partners, bargaining, lottery, poster marketing, article marketing, video live e-commerce, points deduction, full reduction discount, full return, gifts, reduction, recharge discount, etc.

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