How big is the urban demand in Zhou Bianyou and B&B?

Metropolitan Zhou Bianyou refers to the tourism market centered on big cities or provincial capitals, covering its surrounding areas and neighboring provinces and cities. Zhou Bianyou is characterized by short, flat and fast, that is, 1) is short: the trip is mainly 1-3 days, and Saturday and Sunday are the main time points. Therefore, the travel radius is short, and it depends on self-driving or intercity transportation. 2) Ping: The per capita consumption is several hundred yuan. 3) Fast: Tourism decision-making changes to the mobile side, making decisions faster and spending more frequently.

1. 1. The wave of the city of Zhou Bianyou is on the rise, and the scale is expected to be trillions. With the increase of residents' income and the change of leisure style, the city of Zhou Bianyou is favored by tourists because of its short, flat and fast features. According to the calculation of iResearch, in the online travel industry in China, the online Zhou Bianyou revenue increased from 3.459 billion yuan in 2009 to 90.397 billion yuan in 20 14.

1.2. Two-dimensional division of Zhou Bianyou 1.2. 1. In the early days of Zhou Bianyou, the theme products were diversified, and the product form was single, mainly farmhouse music and outing. With the development of traffic and the diversification of tourists' needs, there are abundant products and diverse themes around the city. Taking East China as an example, the surrounding tourism themes that don't change with the seasons include ancient towns and villages, landscapes, seaside islands, theme parks and so on. In addition, the surrounding tourism themes that change with the seasons include flower viewing and picking tour, drifting island tour, hot spring health vacation and so on. 1.2.2. Travel time: one-day tour and night tour. Due to the limited travel time and narrow travel radius, most of them are concentrated in the suburbs. They take part in leisure sports investigation activities, such as farmhouse music, hot spring vacation, CS field battle and so on. And the core user demands are experience and interaction. Two days and one night or three days and two nights overnight travel, through self-driving or intercity rail transit, the tourism radius extends to the surrounding cities, and more people participate in sightseeing and leisure activities of tourist attractions in the surrounding cities, such as ancient towns, villages, mountains and rivers, theme parks, etc.

1.3. Three factors are beneficial to the development of Zhou Bianyou. With the increase of per capita disposable income, the scattered state of holidays and the perfect traffic layout in China, the tourism around cities in China has developed rapidly. According to Global Travel News, among the more than 3 billion tourists in China every year, more than 70% take short trips around 1-3 days, and more than half of them travel on weekends. 1.3. 1. According to the latest data, in 20 14, China's GDP reached 63.6 trillion yuan, an increase of 7.4%, and the per capita disposable income was 20 167 yuan, a nominal increase of 10. 1% over the previous year.

1.3.2. Scattered holidays are a major driving factor in Zhou Bianyou. China residents' leisure time is mainly weekends and short holidays, which determines that the demand in Zhou Bianyou is relatively strong: China residents' leisure time consists of weekends, statutory holidays and paid holidays, of which the total number of statutory holidays for seven holidays is 1 1 day, forming two seven-day golden week holidays including New Year's Day.

1.3.3. Convenient transportation is a powerful condition for the rapid development of Zhou Bianyou. The rapid popularization of private cars has provided a foundation for go on road trip. From 2008 to 20 14, the number of private cars in China increased year by year, and the growth rate was relatively stable. The popularity of private cars has created conditions for the rapid development of surrounding go on road trip.

With the maturity of go on road trip market, self-driving groups and self-driving purposes will be increasingly diversified. In addition to travel purely for the purpose of travel, more interest groups will be added, such as publicity of environmental protection and other public welfare activities, and commercial activities such as tourism brand promotion through self-driving teams. The extension of high-speed rail lines has greatly shortened people's travel time. According to the information released by the National Tourism Administration, Fujian and the Pearl River Delta, Yangtze River Delta Economic Zone, Central Urban Agglomeration, Beijing-Tianjin-Hebei and other medium-and long-distance tourism markets have been accelerated through high-speed rail to form three "high-speed rail tourism circles", and high-speed rail tourism has also become an important way for people to travel.

High-speed railway transportation is not only beneficial to the development of Zhou Bianyou in extending the mileage and increasing the number of lines, but also can help tourists greatly shorten the travel time because of its fast running speed and strong transportation and turnover ability.