The pattern of ancient towns

Lijiang Model "Lijiang Model" means that the government invests heavily in implementation and organically combines active protection with tourism development through the establishment of regulations and systems. The implementation of its action plan includes establishing institutions, formulating a fund management mechanism for heritage protection and encouraging the development of traditional culture in the core area. Mainly include:

1. Cultural management: manage national cultural industries from a strategic perspective. For example: the cultural industry brands created such as "Naxi Ancient Music", "Lishui Jinsha" and "Tai·Yang·Huo". It holds long-term international academic exchange forums. In order to prevent the extinction of local culture, the Dongba Culture Original Ecological Reserve was established, management regulations were promulgated, and a Dongba Culture Institute was established to teach hieroglyphics and Dongba culture.

2. Create the style of the ancient city: invest 50 million yuan to implement the water supply, drainage and sewage pipe network projects in the ancient city; invest 2 million yuan to pay rent in the ancient city, and invite well-known Naxi literati, scholars, and craftsmen to work in the ancient city The museum was opened to teach skills, forming 26 households of Naxi cultural dissemination points, and 77 businesses with modern commercial atmosphere were moved out of the ancient city to retain the indigenous residents of the ancient city. Restore the cultural features of the ancient city. Turn a "dead city" into a "living city".

3. Development model: The "Lijiang phenomenon" that "successfully connects national culture and economy" and the "Lijiang model" that "world heritage drives tourism development" have been created. The successful experience of some foreign heritage sites has been be put into practice.

4. Development and protection: adhere to the principle of protection first, properly handle the relationship between protection and utilization; properly handle the coordination between heritage protection and tourism

5. Sustainability Development: Focus on the future, not pursue the short-term effects of the Golden Week, but aim for sustainable development. Pingyao Model

——The government leads the establishment of Pingyao Ancient City Tourism Co., Ltd., the province’s first joint-stock enterprise in the tourism industry;

The second is the reform of the ticket management system and the implementation of the ancient city scenic spots The one-ticket system has greatly accelerated the transformation of Pingyao Ancient City from a community to a scenic spot;

The third is to establish the Urban Management Comprehensive Administrative Law Enforcement Bureau and the Urban Management Supervision Brigade, forming a government-led, private-operated tourism industry , shares are advancing hand in hand.

The fourth is to integrate tourism resources through packaging, develop multi-level tourism products, and realize the extension and radiation of tourism to rural areas. Among the 14 towns in the county, more than 300,000 farmers in 11 towns will benefit from it.

Fifth, in order to improve the city’s functions and taste, create a good tourism development environment, follow the principle of development being subordinated to protection, and continuously accelerate the construction of tourism supporting facilities around the tourism development elements of “food, accommodation, travel, shopping and entertainment” .

Sixth, the ancient city of Pingyao is marketed externally through various festival activities. Such as Pingyao International Photography Festival, Pingyao International Photography Exhibition, etc. Phoenix Model - Transfer of Operation Rights

On October 14, 2001, the Fenghuang County Government transferred the operation rights of eight major scenic spots including Fenghuang Ancient City and the Great Wall of the South for 50 years. Huanglongdong Investment Co., Ltd. needs to Fenghuang County paid a transfer fee of 833 million yuan. After the transfer, both parties have established such a business philosophy for the protection of cultural relics: cultural relics at scenic spots are the basis for the survival of business operations. Effective management and development under the premise of protection can achieve good benefits, thereby better ensuring the implementation and full implementation of cultural relics protection funds. use. After the strong alliance between the government and the tourism industry, both parties actively created a new tourism product portfolio and made breakthrough progress in urban construction, scenic spot renovation, environmental protection, and external publicity. As of 2004, the tourism revenue of Fenghuang Ancient City has exceeded 300 million.

It is worth noting that in the process of tourism development, strictly control and standardize the commercial activities of the ancient town, reasonably control the number of tourists, and plan commercial activities that are inconsistent with the atmosphere of the ancient town outside the core area of ??the ancient town; protect the ancient town Residents’ living activities, documenting and listing key houses in the ancient city, and issuing subsidies to homeowners; frequently carrying out publicity and education activities on famous town awareness and heritage awareness.