Liang Mingzhu is the head of provincial famous brand major in tourism management of Jinan University.

Born in Hainan, Han nationality. Executive Vice President of Tourism Planning and Design Institute of Jinan University, Director of Tourism Research Institute of Jinan University, Director of Tourism Management Department of School of Management of Jinan University, and Head of Provincial Famous Brand Specialty of Tourism Management Major of Jinan University.

1982 graduated from the Department of Geography of South China Normal University, among which1984-1986 studied in the graduate course of enterprise management of Jinan University. 199 1- 1992 send CTS to Hong Kong for work exchange; 1998 visited Thailand, Singapore and Malaysia at the invitation of Guangdong Provincial Tourism Bureau; In 2000, he visited Korea at the invitation of Guangzhou Tourism Bureau. In 2004, at the invitation of Hong Kong Zhongheng Group, he visited Sabah and Sarawak in Borneo, the second largest island in the world. In 2004, I visited Australia. Social posts include: member of Natural Engineering Committee of China Natural Resources Society, director of china tourism association Regional Tourism Development Committee, director of National University Tourism Geography Teaching Research Association, senior consultant of Nankun Mountain Eco-tourism Project of Hong Kong Zhongheng Group, senior consultant of Guangdong Tour Guide Association, personal director of Guangzhou Tourism Scenic Area Association, and special researcher of Guangzhou Tourism Planning Research Center.

He has been engaged in tourism teaching and scientific research since 1984, and is one of the earliest scholars in this field in China. 1997 won the advanced individual award of "Glory for Guangdong Tourism"; In 2000, he won the second prize of the 11th social science bidding project in Guangzhou. In 2003, he won the second prize of Guangzhou Science and Technology Progress Award; The second prize of scientific and technological progress in Panyu District, Guangzhou in 2003; In 2004, he won the third prize of scientific and technological progress in Liwan District, Guangzhou; In 2004, he was awarded the title of excellent teacher of Jinan University; In 2005, he won the third prize of the first outstanding achievement award of social sciences in Guangdong Province.

He has presided over the humanities and social sciences project approved by the Ministry of Education: 02JD790025 "Tourism Destination Brand Research", the bidding project of Guangzhou's "Overall Concept of Guangzhou's Tourism Cultural Resources Development"1time, the Guangdong Provincial Tourism Bureau's "Research on the Construction of Top Tourism Products in Central Cities of the Pearl River Delta", and participated in many provincial tourism studies such as Guangdong's tourism development strategy, Hainan's tourism development plan and Henan's tourism development plan. 4 1 project of tourism development and planning, tourism planning, tourism research and feasibility study entrusted by local governments and enterprises. Among them, there are three national 4A tourist area planning projects: the master plan of Lianhua Mountain tourist area in Guangzhou, the master plan of Xiangjiang Wildlife World in Guangzhou and the master plan of Baomo Garden; Hong Kong Zhongheng Group has two tourism research projects: Nankun Mountain Zhongheng Eco-tourism Project Tourism Master Plan and Zhuhai Qi 'ao Mangrove Wetland Park Tourism Plan; 1, a major municipal construction project in Guangzhou, the tourism development plan of Liuxi Hot Spring Resort in Conghua; Tourism research projects: 3; Local, urban and urban tourism development planning and tourism area planning projects: 26; Three feasibility study projects of Guangdong China Travel Agency Group. Other teaching and research topics: the project approved by Guangdong Provincial Department of Education: China World Heritage Learning Website (Guangdong University "15 1 project", project approval number: GDA0 19) and so on. Published monograph "Research on Tourism Destination Brand", edited and participated in 7 teaching materials including "Tourism Geography of China".