Exhibition tour (incentive tour)

Convention and exhibition industry is a new industry integrating commodity display and trading, economic and technological cooperation and scientific and cultural exchanges, with multiple functions such as information consultation, investment attraction, transportation, urban construction, commercial trade and tourism services. Through exhibition activities, we can promote huge logistics, people flow, capital flow and information flow, enhance the city's taste and popularity, and then promote economic and social development. MICE tourism is the product of tourism under the premise of holding conferences, exhibitions, trade fairs, trade fairs and expositions.

Many scholars at home and abroad have also made various definitions of MICE tourism, but there is still no unified connotation. For example, Goetz, a scholar who is famous for studying event tourism, believes that trade and exhibition activities such as exhibitions, expositions and conferences are the most important components of the conference industry. At the same time, many scholars advocate promoting the concept of mice tourism. The MICE tourism discussed in this paper corresponds to the concept of event tourism market subdivided by M, I, C and E in developed countries, that is, meetings, incentives and exhibitions, including festivals and sports events. MICE tourism refers to a tourism activity that attracts tourists to negotiate trade, sightseeing, carry out technical cooperation, information exchange and cultural exchange in various ways, such as conferences, exhibitions, expositions, trade fairs, investment fairs, cultural sports and scientific and technological exchanges, and promotes the development of transportation, tourism, commerce and other related industries.