The influence of Fujian tourism on both sides of the Taiwan Strait

"Fujian's pivotal role and distribution center effect in mainland tourism to Taiwan are becoming more and more obvious." Chen believes that this benefits from two major advantages. First, the three-dimensional traffic advantage of Fujian, Taiwan Province Strait and air; Second, Fujian-Taiwan tourism cooperation should try first, and jointly create the brand advantage of "Strait Tourism".

At present, Fujian is the province with the most diverse modes of transportation, the most flexible routes and the densest flights on both sides of the Taiwan Strait. It has diversified modes, such as "mini three links" air-sea combined transport, direct air flights from Fuzhou to Xiamen, Pingtan to Taichung passenger rolling, and Xiamen Keelung to Taichung passenger rolling, and has opened more than 10 air-sea passenger routes with more than 300 flights per week.

"The biggest advantage of Fujian is that it has a three-dimensional transportation network of direct sea flights, direct air flights and combined air and sea transport, while other provinces can only choose direct flights to Taiwan Province." Xu Zeng, general manager of Fujian Company of China International Travel Service, believes that with the opening of individual travel that pays more attention to convenience and personalization, Fujian will play a more and more important role as a golden channel for traveling to Taiwan.

In addition to the convenient and diversified transportation channels to Taiwan, Fujian also has the cooperation mechanism between Fujian and Taiwan to create "Strait tourism" and the policy advantage of trying first. In recent years, Fujian-Taiwan tourism is based on the integration of cross-strait tourism resources, with the docking of cross-strait tourist attractions and tourist routes as the content, and the construction of cross-strait tourism market as the driving force, * * * to build a "cross-strait tourism" brand and * * * to build a win-win platform for cooperation.