On the Basic Functions of China Tourism Culture

Studying China's tourism culture is helpful to explain human's tourism behavior and reveal the development mechanism of tourism activities. Although human tourism activities are influenced by economic factors, fundamentally speaking, it is a conscious activity of human beings and the result of cultural drive. China's tourism culture examines tourism activities from a special cultural perspective, studies the internal reasons for the emergence, development and even becoming an indispensable part of human life, and provides the most effective ways and means for people to understand the nature of tourism. China's tourism culture not only pays attention to the vertical and horizontal comparison of tourism phenomena, discusses the mechanism and development trend of tourism behavior changes, and predicts the future situation according to certain theoretical methods, but also contributes to the all-round development of tourism activities.

Studying China's tourism culture is helpful for people to correctly understand and understand the law of tourism development and consciously promote the improvement of tourism economic benefits. The development of tourism has objective laws, including economic laws and cultural laws. Only by following these objective laws can tourism be effectively developed. When developing tourism products and managing tourism enterprises, people generally attach importance to economic principles, but they don't know enough about cultural laws, which makes many activities blind and largely in a spontaneous and incomplete state of consciousness. Carrying out tourism culture education can promote tourism professionals to further understand the cultural laws of tourism development, improve their consciousness from theoretical understanding, thus reducing their blindness in practical activities and managing tourism more effectively according to the objective laws of cultural development. For example, a clear understanding of the cultural connotation of tourism resources and the cultural law of its development can make the developed tourism products marketable and have strong competitiveness and vitality. For another example, if tourism enterprises know and master the general principles and methods of tourism enterprise culture construction, they will make a major breakthrough in management and obtain long-term good economic benefits. It should also be pointed out that the course of tourism culture in China is of great significance for improving the cultural quality of tourism professionals.

The course of tourism culture in China can help people correctly understand and understand the social impact of tourism activities, handle the harmonious relationship between economic benefits and social benefits of tourism, and promote the comprehensive, comprehensive and sustainable development of reception areas. Tourism activities and tourism development will not only bring economic benefits to the reception area, but also lead to profound social and cultural changes in the reception area. The ultimate goal of developing tourism in any country or region is to improve people's overall quality of life. Therefore, we must attach importance to the impact of tourism on social culture, and take it as one of the basis for formulating tourism development policies and specific measures, and strive to minimize the negative effects of tourism. For example, in the process of developing tourism, how to criticize and inherit traditional culture, how to select, absorb and digest foreign culture, how to avoid the occurrence of cultural arrogance, how to solve the cultural conflict between host and guest, how to maintain and strengthen the tourism image of the reception area, etc. China tourism culture can help people to raise their awareness, consciously handle the economic, social and cultural relations related to tourism, and promote the overall coordinated development of all aspects of the reception area.