Traditional Culture Encyclopedia - Travel guide - Introduction of award-winning tourism

Introduction of award-winning tourism

Award-winning tourism, that is, exhibition and incentive tourism, includes four parts: conference, incentive tourism and exhibition, which is called MICE for short internationally. Among them, conference, convention and exhibition tourism refers to the special tourism activities carried out by holding various meetings, conferences and exhibitions; Incentive travel is a travel activity specially organized by the company to encourage outstanding employees, distributors or agents. With its outstanding advantages such as large scale, long time, high grade and rich profits, conference incentive tourism is considered to be the part with the highest gold content in the high-end tourism market, with about 3.5 million people traveling with prizes around the world every year. This kind of tourism product is naturally not the price, but the feeling and creativity. Many companies reward tourism to spread corporate culture and strengthen team building.