The influence of tourist experience on the image of tourist destination

Tourist experience has a significant positive impact on the image of tourist destination. A good tourist experience makes a better impression of tourist destination, and tourist perceived value plays an intermediary role in the influence mechanism of tourist experience on the image of tourist destination.

Tourism experience is a process in which individual tourists get in touch with the outside world, thus changing and adjusting their psychological state structure. It is a time sequence process realized by means of activities such as viewing, communication, imitation and consumption in tourism.