Are China’s attraction ticket prices reasonable? How is it priced?

The fares at most domestic scenic spots are relatively high. The decision-making power of fares lies in the hands of local governments. Most of the reasons for raising fares are to limit passenger flow. However, it is obvious that high fares cannot stop the continuous flow of people coming to admire the scenery. The World Tourism Organization's analysis of the consumption structure of international tourists shows that ticket expenditure only accounts for about 7% of people's total tourism consumption expenditure. However, according to a survey by the China Tourism Academy, domestic tourists’ spending on tickets accounts for 21.92% of tourism consumption, ranking ahead of transportation, shopping, catering, accommodation and cultural entertainment expenses. Yes, in terms of ticket prices, domestic travel beats outbound travel. According to data from the Tourism Research Center of the Chinese Academy of Social Sciences, among all 5A scenic spots, nearly half have ticket prices between 100-200 yuan, nearly 10% have ticket prices of more than 200 yuan, and only 12 5A scenic spots are free. Open to the public. As early as 2005, some scholars conducted statistics and found that the ticket price of China's scenic spots and world heritage sites is equivalent to 1% of per capita GDP, while the United States is 0.05%, Canada is 0.02%, South Korea is 0.01%, and Japan's proportion is even higher. It is so small that it can be ignored. Calculated, the relative ticket level in China is at least 20 times that of foreign countries. In the Olympic National Park in the United States, you can drive in the park for 7 days for US$25, and hike for only US$10/Visual China. From the perspective of income alone, it is estimated that most people have to weigh the weight of their wallets when buying a ticket to a 5A scenic spot: in 2016, the per capita disposable monthly income of urban residents in China was 2,801 yuan and 1,030 yuan in rural areas. The ticket prices for 5A scenic spots such as Zhangjiajie and the Forbidden City are equivalent to 2.14% to 9.21% of the per capita monthly disposable income of urban residents and 5.82% to 25.04% of rural residents. Many scenic spots are very confident about the high ticket prices and continuous price increases. . The most common reason is "we need to control the flow of people." In order to protect the resources and environment of scenic spots, it is reasonable to limit the number of tourists. However, the number of tourists has increased along with the increase in the price of scenic spots, making this excuse somewhat untenable - during the National Day holidays in 2015 and 2016, the number of tourists nationwide received was 526 million and 593 million respectively. According to a research report jointly released by China Tourism Academy and Ctrip Travel Group, the domestic tourism market is expected to receive 710 million passengers during the National Day and Mid-Autumn Festival holiday, a year-on-year increase of 10%.