222 Year of the Tiger Spring Festival holiday report card released, the trend of local tour and ice and snow tour is obvious.

The first long holiday in 222 is drawing to a close, and the tourism market of the Spring Festival holiday has also ushered in a good start. On February 6th, according to the data center of the Ministry of Culture and Tourism, during the seven days of the Spring Festival holiday in 222, there were 251 million domestic tourist trips, down by 2.% year-on-year, and recovered to 73.9% in the same period of the Spring Festival holiday in 219 according to comparable caliber. At the same time, various OTAs have also exposed their answers to the Spring Festival holiday tourism market. According to some OTA data, over 8% of tourists choose to visit scenic spots locally during the Spring Festival holiday. Tickets for scenic spots in this province account for 82%, and the trend of local tours and short-distance tours is obvious. At the same time, with the successful opening of the Beijing Winter Olympics, ice and snow tourism consumption has also become a hot spot in the tourism market during the Spring Festival.

There were 251 million domestic tourists

During the Spring Festival holiday just past the Year of the Tiger, the tourism market is gradually recovering.

on February 6th, according to the calculation of the data center of the Ministry of Culture and Tourism, the domestic tourism revenue during the 7-day Spring Festival holiday in 222 was 289.198 billion yuan, down by 3.9% year-on-year, and recovered to 56.3% in the same period of the Spring Festival holiday in 219.

The Ministry of Culture and Tourism also said that during the Spring Festival holiday, visiting relatives and friends, urban leisure, rural vacation and ice and snow leisure have become the mainstream of the market, while self-driving travel, family outing, small group customization and "study+non-legacy" have become the mainstream modes of holiday travel, and tourists go to the suburbs to "pack a small courtyard for the New Year" and stay in homestays have become the new favorites of holidays.

As far as the Beijing market is concerned, the popularity of Beijing residents traveling during the Spring Festival remains unabated. According to the data released by Beijing Municipal Bureau of Culture and Tourism, from January 31 to February 6, 147 tourist attractions (regions) monitored by the city received a total of 7.583 million tourists (excluding the number of Universal Studios), a decrease of 2.9% compared with 221, an increase of 3.6 times compared with 22, and a recovery of 81.4% in the same period of 219; Operating income was 582 million yuan (excluding Universal Studios revenue), which was 5% lower than that in 221, 8.5 times higher than that in 22 and 1.8 times higher than that in 219.

In addition, many OTAs also handed in their transcripts during the Spring Festival. According to the Spring Festival data released by OTA such as Ctrip, Tongcheng Tourism, Tuniu, and Mama Donkey, the enthusiasm of tourists for the Spring Festival holiday this year has not diminished. Among them, according to the "222 Year of the Tiger Spring Festival Travel Summary Report" released by Mama Travel Network, during the Spring Festival holiday, the peak of tourists' travel lasts from February 2 (the second day) to February 4 (the fourth day). Among the tourists, "post-8s and post-9s" are still the most active, accounting for over 6%; Family customers become the main force.

Undoubtedly, the tourist consumption demand is still strong, and the national tourism market is also recovering steadily.

The trend of local tourism and Zhou Bianyou is obvious

Although the Spring Festival holiday lasts for 7 days, the tourism market is still dominated by local tourism and short-distance tourism due to the change of epidemic situation. According to the data of the Ministry of Culture and Tourism, during the Spring Festival holiday in 222, the proportion of intra-provincial and inter-provincial tours was 78.3% and 21.7% respectively.

According to the travel data of Tuniu Travel Network, during the Spring Festival holiday, nearly 6% of tourists changed their travel distance to local travel and Zhou Bianyou. Even if they don't travel far away, they should have a full sense of New Year ceremony at their doorstep. At the same time, young and middle-aged people are still the main force of local tourism and Zhou Bianyou. In the order data of Tuniu Spring Festival travel users, tourists aged 26-45 account for more than 75%.

During the Spring Festival, the accommodation market showed a steady and rising trend under the intersection of the two demands, namely, on-site Spring Festival and returning home for Spring Festival. According to Ctrip's 222 Spring Festival Tourism Summary Report, as of February 5, the popularity of hotel search continued to rise during the Spring Festival, up 81% year-on-year. The trend of local tourism is obvious, and the order volume of local hotels accounts for about 6%.

similarly, the data of the same journey also shows that in terms of hotel reservation, the reverse flow of visiting relatives during the Spring Festival this year is superimposed on the local travel demand, and the proportion of local hotel reservations is as high as 46%. "House hotel" has become a new choice for urban people to receive family members who visit relatives in reverse, and for urban residents to enjoy the atmosphere of the New Year.

Besides, the theme park is still a good place for families to walk their babies during the Spring Festival. Where to go data shows that in terms of ticket volume, Beijing Universal Resort, Shanghai Disneyland, Shanghai Haichang Ocean Park, Guangzhou Chimelong and beijing happy valley rank among the top five; Tickets for Sunac Sea World in Kunming, Yunnan and Fangte Oriental Myth in Mianyang, Sichuan both increased by more than 5% compared with last year's Spring Festival.

Boutique B&Bs are hard to find in one hospital

While local tours and Zhou Bianyou have become the mainstream of the tourism market during the Spring Festival, B&Bs are more favored by everyone.

According to Tujia data, during the Spring Festival, the transaction volume of homestay orders for renting small courtyards or villas nationwide still increased by 5% compared with the Spring Festival in 221. Taking the whole family to buy small courtyards to feel the local flavor has become the hottest phenomenon in all parts of the country this Spring Festival. Among them, some boutique homestays around Shanghai and Beijing were booked one month in advance, and the phenomenon of "one hospital is hard to find" appeared this Spring Festival.

driven by the phenomenon of renting small courtyards or villas for the New Year, the national homestay industry has also shown an upward trend compared with last year. Tujia data also shows that during the period from the New Year's Eve to the fifth day of the first month, both the transaction volume, the overnight volume and the unit price of the hotel showed an overall upward trend compared with the Spring Festival in 221. The booking volume increased by over 2% year-on-year, and the transaction volume increased by nearly 4% year-on-year, achieving a rise in volume and price.

In addition, Ctrip Holiday Farm built by Ctrip Group also attracted many tourists during the Spring Festival. The data shows that as of February 5, the average daily order volume of Ctrip holiday farm series products increased by 1% compared with last month, and the popularity of Ctrip holiday farm Anhui Jinzhai Dawan Store and Ctrip holiday farm (Henan Jiyuan Xiaoyou Dongtian Joint Store) continued to rise.

Ice and snow activities become a hot choice for consumption

With the success of the Beijing Winter Olympics, mass ice and snow tourism is also heating up.

A variety of ice and snow activities have become a hot choice for consumption this Spring Festival. According to the flying pig data, the order volume of ice and snow tourism related commodities in the Spring Festival of the Year of the Tiger increased by over 3% compared with the Spring Festival last year. At the same time, the booking volume of ice and snow tourism in the Spring Festival after increased by over 8% year-on-year, far exceeding other age groups. Whether going skiing in ski resorts or enjoying ice lanterns and ice sculptures, ice and snow tourism is generating more and more theme games.

From the perspective of Beijing market, the ice and snow movement is also "deeply rooted in people's hearts". According to the Beijing Park Management Center, the ice and snow activities in the park were particularly popular during the Spring Festival this year. * * * received 158,7 tourists, including 7,3 ice rinks and 88,4 snow rinks. At the same time, Ma Honeycomb big data shows that Beijing, the "Double Olympics City", ranks first in the popular cities during the Spring Festival holiday, and the average increase of winter Olympics-related search popularity in Beijing is higher than 215%, and the search popularity of winter Olympics mascots "Bingdundun" is even higher than 3%.

Wang Xingbin, a senior tourism expert, said that during the Spring Festival this year, the basic characteristics of the tourism market are mainly local tours and outings. Due to the change of epidemic situation, the proportion of inter-provincial tours will be relatively less. At the same time, driven by the Beijing Winter Olympics, ski resorts in the suburbs of Beijing and ice rinks in the city have also become the first choice for tourists to travel.

"The warmer weather is more suitable for people to travel, and city tours and excursions are also expected to become the mainstream of Beijing's tourism market during the Qingming holiday. From a national perspective, in the case of near-outing, long-distance tourism may increase to a certain extent, so all localities should make further preparations for the Qingming holiday tourism under the background of normalization of epidemic prevention and control, so that this year's spring tourism market has a good start. " Wang Xingbin also talked about it. (Guan Zichen, Wu Qiyun)