Sample essay on TV program planning plan

# planning # Introduction People nowadays watch some TV programs during their spare time. How can TV program planning be done to achieve good results? The following is a sample TV program planning plan compiled by kao.com, for reference only!

Part 1

Part One:

1. Analysis background:

In recent years, many scholars have repeatedly called for "let Reading has become a daily habit for Chinese people." The promotion of "National Reading" and "Reading Festival" is undoubtedly a good thing. If reading really becomes a fashion and an advocated lifestyle habit, then TV reading programs may become a trend.

Reading has become one of the highlights promoted by the education sector in today’s society. Whether you are a student in school, a staff member who is already at work, or even an elderly person who is retired and resting at home, reading is one of the indispensable ways of learning

. They need to read, need to know more knowledge, and need to understand the world.

People who study rarely watch TV; people who watch TV may also read less books. It becomes difficult to attract a certain audience. Li Pan, now the host of "Ziwu Letters", has spent a long time surveying the audience. She said that 73% of the audience is located in small and medium-sized cities and rural areas, with a junior high school education level or below. From this point of view, reading programs must be popular and cannot blindly produce elegant and profound content. Therefore, reading programs must start from a young age.

2. Planning motivation

First of all, there are relatively few educational programs on TV. Reading programs will have a relatively large space for development in educational programs, and there are many possibilities.

Secondly, there are many people who need to read. Whether they are students, teenagers, adults, or seniors, they all need to enrich their knowledge and expand their knowledge through reading.

Thirdly, people have fewer channels to obtain books in their lives. After many people work, few people ask to read. Therefore, many books that are beneficial to their physical and mental development cannot be understood by them. Part 2:

1. Program name: "Fun Reading"

2. Program type: Reading program

3. Program purpose: introducing old books , recommend new books, understand the content, become familiar with the world, appreciate the philosophy of life, learn to use it flexibly, improve your character and taste, and open up new possibilities in the future.

4. Program goal: Let the audience read good books, read well, and read well.

5. Program positioning:

1. Development path based on public welfare: If TV reading programs are controlled by ratings, it will be difficult to find a balance between social and economic benefits. point. The demise and transformation of many previous reading programs may have been due to ratings. Therefore, at the beginning of the birth of this type of program, it should be understood that if it is a commercial program, the income will be almost zero, but its public welfare nature is undeniable. We can consider allowing the government to provide support to a certain extent and better play its social role.

2. Steady development from small to large: It must adapt to the development of the current society, that is, the characteristics of fast food culture, and the viewing habits of the audience. Therefore, the program should not have too many long stories, but should be short and concise. After stabilizing a certain audience, it will gradually develop and expand.

3. The program is popular and guiding: The program must have a certain guiding role. Recommend good books to your audience. At first, you can just play it in schools to tell students what books they should read. Later, the program was to be popularized, and everyone, including students, working staff, and retired elderly people, could watch it. We cannot blindly pursue the so-called elegance, but we must be civilized without lacking elegance.

6. Program format:

1. Introduction to the book: a brief introduction to the content of the book.

2. Author of the book: Give a brief introduction to the author’s writing background and character background.

3. Content summary: language characteristics, refining good sentences.

4. Features of the book: Introduce the writing features of the book and what you hope the audience can gain from it.

5. Recommendation reason: If the audience wants to watch the reason, explain the reason why the audience wants to buy.

7. Program content:

Recommend, introduce and summarize new books, good books, and books suitable for different people. Let the audience know something about the book and the author, and cultivate the audience's interest in reading. The expression techniques can be gradually diversified. For example, some TV series can be used to analyze the language of famous works, from the book to the person, from inside the book to outside the book. The book can also be adapted into FLAS*, etc. to attract the audience to participate in the program and communicate and interact in a timely and effective manner. .

5 TV program planning book examples 8. Program style: interesting, eclectic, fresh and enjoyable.

Part Three: Program Filming Strategy

1. Host:

It is the author himself, allowing the author to explain the original intention or background of the creation. You can tell some short stories about what happened during the creative process, and you don’t have to stick to just an introduction. The language is humorous. Talk about your feelings about creating this work. If the author cannot participate, you can choose a host with humorous and interesting language.

Those who can be innovative can grasp the psychology of readers or viewers. Use your own way to explain the idea that "famous books can actually be very interesting, so you should read them."

2. Program consultant: Li Pan (As a successful reading program, he can give good advice.)

3. Staff setting:

Directors, screenwriters, and cameramen are divided according to different themes. For each theme, there is one director, two screenwriters, and one cameraman.

Recording, lighting, makeup: customized as needed.

4. Program broadcast length:

Each program can be divided into age groups. Recommend to them better books in the genres they like to read and books they need to read. For example, juvenile chapter (for primary and secondary school students.), youth chapter (for college students.), prime-age chapter (for younger staff on the job.), middle-aged chapter (for staff with certain work experience.), elderly (Aimed at people who retire at home.) etc.

You can analyze and make programs according to the author. Introduce an author's writing motivation to the audience, so that the audience has a general grasp of the author's writing characteristics. For example, Lu Xun's chapter, Ba Jin's chapter, Jin Yong's chapter, etc.

5. Program broadcast period:

First broadcast time: Winter: 14:10-14:30 noon every day. Summer: 14:40-15:00 every day. Replay time: 7:40-8:00 every morning.

6. Program broadcast cycle:

In the early stage, programs that must be shown in schools and other places will be broadcast daily.

In the later stage, the time will be lengthened and it can be broadcast every two days, so that people can absorb a certain amount of knowledge about the books recommended in the program.

7. Program production method: recording and broadcasting method.

Part 4: Program Promotion

1. Online media promotion: It can be established on the Internet. Promote it in all major popular media. For example, Sina Weibo is currently popular. You can establish an official Weibo to communicate with the audience and accept the audience's suggestions and criticisms for improvements. You can also make advance notice and remind again later. Let the audience and readers have a deep understanding, thinking and understanding of the book.

2. Print media publicity

1. Carry out large-scale publicity in best-selling magazines. Come up with your own slogan or slogan.

2. Place print advertisements at bus stop signs to let people inadvertently remember a program they want to watch.

3. Place print ads in newspapers to spread the word.

3. TV media promotion

1. Intersperse advertisements on TV. Place advertisements on relatively well-known TV stations, such as Hunan Satellite TV during prime time.

2. Large-scale book knowledge quizzes can be held in commercial centers in some places, and then broadcast live on television to attract more people's attention, thereby increasing visibility.

IV. School Publicity

Because the audience for this program at the beginning belongs to the school, so it should be promoted in the school. And you can also do some surveys on schools to see what books they like to read and when they want to play them. Or, hold some large-scale book activities in school, let students express their opinions on a certain book, and compete in a summary of the content.

Part 2

Assignment assigned by the planning teacher: plan a program for the school TV station.

Subject: TV program planning

****College TV station

****TV station is for ** students, paying attention to campus life and campus hot spots. Pay attention to the living conditions of college students. Therefore, the TV columns that campus TV stations can set up include the following types:

1. News and information categories: "Normal College News" and "New University Perspectives".

2. Special news categories: "Big Things", "Big Shots"

3. Entertainment variety shows: "I skipped class today", "Things in the Dorm"

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4. Life service category: "I am a girl", "Weather Forecast"

5. Education comprehensive category: "ShowTime", "We love learning", "I am a teacher and I am afraid" Who"

6. Campus sitcom: "Campus Laughter Group"

As a publicity media, television serves as the "mouthpiece" of the school and the "bridge" to connect with teachers and students. ” dual functions. Therefore, news programs and feature programs are the foundation of a television station and are related to the survival of the television station and should be taken seriously. Among them, "Normal College News" takes the form of news stories, telling the news that happens in the school from the school leaders to the canteen aunts. "New Perspectives on the University" is a comprehensive observation and analysis of the new atmosphere and new trends of thought on campus. The special news program "Big Things" is more in-depth on the basis of information, and provides in-depth coverage of unresolved events on campus; "Big Shots" is an exclusive interview with celebrities on campus, who may have outstanding talents. A student, a knowledgeable teacher, or even a popular canteen aunt.

Since the audience of the TV station is college students, in order to ensure ratings, our programs must be closer to the lives of college students and arouse their enthusiasm.

Therefore, variety entertainment programs must maintain quality and quantity. "I skipped class today" and "Something in the Dorm" are columns specially designed to suit students' lives. They strive to attract audiences with humorous program styles and novel and interesting program content, and are promoted as the station's signature columns. The life service categories "I am a Girl" and "Weather Forecast" also adopt a relatively relaxed approach. The campus sitcom "Campus Laughter Group" is also a highly entertaining program.

On campus, learning is always the main theme. Therefore, for a school media, educational programs are essential, but we must avoid falling into clichés and preaching. "ShowTime" is an English learning program, and the host must be bilingual. "We Love Learning" is a comprehensive educational program that combines fun and academic aspects.

In addition, based on the actual situation of more girls than boys in our school and the characteristics of normal colleges, we have set up special programs "I am a girl" and "I am a teacher, who am I afraid of". It is mainly aimed at the majority of female students and normal school students, and disseminates information in a targeted manner.