What is the promotion cost of app software?

At present, domestic App developers are facing the promotion dilemma, and the promotion cost is further increased (the cost of some promotion forms has not changed, but the effect is declining). The price of effective promotion forms is generally higher, which undoubtedly pushes developers to the high threshold of promotion.

First, the pre-installation channel: (Promote user quality: medium) Although the software implanted in rom will last longer, this channel is now very chaotic. Many mobile phones have been brushed in the hands of users four times or more after leaving the factory, so the promotion effect here is medium. The price is between 2 and 8 yuan.

Second, the software market: (promotion of user quality: high) there are location-based charges and effect-based charges. The home page price of the mainstream market is at the level of 10,000 yuan/day, and the promotion form on the tall will definitely be done by a rich team.

Third, the advertising platform: (user quality improvement: inversely proportional to the degree of interference)

Third-party application recommendation: (Promote user quality: high) Generally, big software wants to trade with small software, and small software wants to use money to plug big software. Choosing the right software for your application is the key to success.