Weather forecast of wallpaper industry: brand building, catwalk

At the beginning of 2008, the national housing price increase was hard to reduce, like a flood. After the CPI hit record highs under the guidance of the snowstorm, the bank's reserve and loan interest rate also rose, and the Olympic venues were completed-the thunder prepared by China and Beijing rumbled in my ears. ...

2008 will definitely be the year of China!

China's home furnishing industry is also accompanied by the wind of rising prices in the building materials market. As a budding wallpaper industry in home wall decoration materials, how to create momentum in the new barometer has become a major attraction of this industry.

Make a comeback, after a storm comes a calm.

Once upon a time, wallpaper swept the country and once became the darling of family decoration. The data shows that the development of China wallpaper reached a climax in 1995, with more than 200 enterprises. However, because the wallpaper at that time was not environmentally friendly, durable and inexperienced in construction, it smelled bad after decoration, and it would crack after three months to six months, which made consumers afraid to use wallpaper products, which had a negative impact on the wallpaper industry at that time.

With the rapid development of economy and the improvement of people's living environment, various new building materials have emerged, especially the appearance and popularization of interior wall coatings. Wallpaper gradually retreated from the field of home improvement and turned to the field of engineering decoration. Most of the products are used in hotels, restaurants, office buildings and other large high-end buildings, and only a few of them are still facing home decoration projects. Therefore, from the product trend and quantity analysis, wallpaper has only shrunk in the home improvement market, and it is still the leading product of high-grade decoration in large-scale projects.

In this form, the wallpaper industry began to gradually accumulate construction experience in the field of engineering decoration, and the products themselves were constantly updated, and products that met the national environmental protection requirements were introduced, which laid a solid foundation for its comeback.

After 200 1, the real estate industry has entered the peak season, and a boom is seven years! The stock market has also crossed the depressed bear market, rising from around 1000 to the height of 6500 points, which not only changed the frequent news that the one-day increase reached a record high, but also changed the rising figures on citizens' bank cards! All these have brought a long spring to the home furnishing industry without exception.

For the wallpaper industry, it is different from the ups and downs of the home appliance industry, and it is not like the taste monopoly dominated by big brands in the furniture industry. Simply described as "sneaking into the night with the wind, moistening things silently" is the most appropriate.

After several years of industry accumulation, the wallpaper industry has stepped into the threshold of 2008, no matter from the horizontal development of market share or the deep road of brand and product diversification. 2008 is the perfect time for it to make a comeback after the storm.

Expand new markets during brand building period

As far as China wallpaper industry is concerned, there are more and more domestic factories, and the pace of world-class brands entering China is getting faster and faster, so it is imperative to seize the market share of wall decoration.

The author understands that in recent years, more and more manufacturers and brands have participated in wallpaper industry exhibitions, and the scale is getting bigger and bigger. The exhibition itself is a brand advertisement with a lot of information, and now it can often gather the attention of the global industrial chain. Show your new products, make a gorgeous show, increase media exposure, deepen industry awareness, expand your sales network, open up more market space, communicate with the same industry, fight against the coating industry, learn from it, and enhance the core competitiveness of the brand. ...

We see that the most interesting stage is when an industry develops to this stage, and brand building is the most difficult battle for enterprises. The story behind the brand that we often hear is precisely the story of this period!

Specifically, before the brand shows off and advertises, it must first establish a fancy design team with mature ideas, a material research and development team that raises the family's environmental standards every year, a sales team with mature market channels, distribute products and increase market share ... Finally, the wallpaper industry has brought us what these teams have done.

Home pursuit of fashion art, wallpaper will effectively meet our needs, home needs environmental protection, wallpaper has even developed sound absorption, anti-drying and moisture-proof functions, for home decoration, why not?

Therefore, people in the industry are delighted to predict that the sales volume of the wallpaper industry is very worth looking forward to from the annual increment, and it is expected to increase by 200%-300% every year from the low order, and the natural growth of 40% in the middle and high end is now predictable.

Someone has made a bold speculation: If 65.438+0.3 billion people in China use one square meter each, there will be a considerable sales volume of 65.438+0.3 billion square meters, so the consumption potential of our home improvement market is very considerable!

Weather forecast of wallpaper industry: brand building, catwalk

Fashion in the home world is also on the catwalk.

The status of fashion in the home industry is determined by the unique and powerful design of wallpaper products in the home industry.

In foreign countries, the style of the home when it is finally completed is ultimately determined by the color of the wallpaper covering the whole house.

Whether it is dark or bright, deep or shallow, vast or obscure, every house has its own story and its owner's unique preferences.

Wallpaper-I made it myself!

Like Paris and Milan Fashion Week, the wallpaper industry is also used to laying new flagship wallpaper in model rooms and exhibition halls, so that consumers can feel the effect of installing springs and facilitate people to choose suitable products.

In the domestic market, from the design point of view, people in the industry are very confident in the brand they represent. Kan Kan said: We mainly represent Osborne &; All the series of Little Group, as well as the brand of Sandberg in Sweden, Marbury wallpaper in Germany. If we simply distinguish these brands, German wallpaper emphasizes modern simplicity and high technology content; British wallpaper pays more attention to cultural background and connotation, so its graphic design may be more decorative, but it has more cultural connotation. Therefore, we also expect consumers to understand western culture and appreciate some British wall decoration after using a large number of modern minimalist products.

The author believes that the compatibility of Chinese and Western cultures has long been very popular in China. Olympic venues, such as the Bird's Nest and the Water Cube, embody foreign design wisdom and are built on the central axis of Beijing. Some people say that they have destroyed the Chinese style of the central axis, but in fact, they have also added a lot of color to the history of Beijing's integration of Chinese and Western cultures in the new century, profoundly embodying the spirit of Beijing's bid to host the Olympic Games. Therefore, whether it is German, American, Japanese or Korean brand wallpaper, it has its pride as a fashion in the home industry, and it is worth spreading home in our own homes and putting on a runway show!

The design road of wallpaper industry will undoubtedly drift away, become the core feature of the brand, bring more surprises to users and bring the most personalized future to the home.