I’ll tell you everything: The story behind the post-80s couple earning 25,000 yuan a month from selling fried dough sticks

After the Spring Festival of 2015, I quit the job of a car sales supervisor that I finally found through my relatives. Start your own entrepreneurial journey.

I conducted a detailed investigation and analysis of the breakfast industry and decided to choose a low-cost fried dough stick project to start my entrepreneurial journey. Why should I choose fried dough sticks? Because fried dough sticks and soy milk is a traditional breakfast that people have always loved, and it has a mature consumption base. Why should I choose to study fried dough sticks technology in Xuzhou? Because the traditional deep-fried dough sticks on the market add alum and are not healthy to eat.

After I communicated my business plan to my family, my wife was very supportive of my decision, but my aunt was against it. She believed that there was no need to travel so far to learn technology, so she kindly found a master in Chengdu to teach me. I make traditional fried dough sticks with alum added, but what I have always wanted to learn is healthy fried dough sticks without alum or alkali. I have eaten a lot of fried dough sticks near my neighborhood, and they all tasted terrible.

When I came back to try fried dough sticks, I discovered that there were a lot of problems. Not only was it technically unsatisfactory, there were also problems with the raw materials, and there were also problems with the technique. Because what I originally learned was big fried dough sticks, which are sold by the pound in the north, but there are no deep-fried dough sticks sold by the pound in Chengdu, so I had to change the big fried dough sticks into small fried dough sticks. The bite and taste of the small fried dough sticks were not good after the change. The appearance was also very ugly, so I could only try to improve it every day, practice my skills, and get selfless guidance from my schoolmates. After half a month of continuous improvement and practice, the taste and appearance were finally recognized by everyone. At the same time, I also solved the problem of the dough sticks becoming soft after cooling.

At five o'clock in the morning on May 18, 2016, I set up a stall for the first time in my life. Taking the first step requires a lot of courage. A small fried dough stick stall was placed on the sidewalk outside the community. Unexpectedly, the sky was not beautiful, it rained heavily, and there were almost no pedestrians passing by. Maybe God is testing us! At this moment, my wife's and I's hearts dropped to freezing point. When we saw the family members who came to encourage us in the rain, we were very touched, and hope and motivation were ignited in our hearts. With the help of my family, the first day’s turnover was 283 yuan. When I held this hard-earned income, I felt so heavy, because it contained the full love and expectations of my family, and I had recovered what I had lost for many years. The self-confidence...

The days of setting up a stall are very hard. I go out at five o'clock every day and can only sell for one or two hours in the morning. We set up a stall and occupied the road to operate. The urban management came at eight o'clock every day, and we would close the stall and go home at eight o'clock.

I believe that I can do what others can do, even if I pay ten times, a hundred times or even a thousand times more. Gradually, my fried dough sticks gained recognition from customers, and my stall business also grew steadily. The daily turnover increased from more than 200 to more than 600. The profit of fried dough sticks and soy milk is higher than 50%, and the monthly income is about 20,000 yuan. But I didn't stand still because of my self-indulgence. Instead, I continued to improve the taste of fried dough sticks, solve problems such as cost control, and strive to create my own characteristics.

Continuous improvement, healthy fried dough sticks strive for excellence and are deeply loved by customers

When winter comes, the fried dough stick business drops from a stable five or six hundred to more than three hundred. Looking at a pile of If the fried dough sticks are not sold out, I have to give them away or throw them away, which makes me feel sad. After some research, I realized that people like to eat hot food when the weather gets cold, and my fried dough sticks are all fried in advance, so they won’t be popular if they get cold quickly. At this time, my aunt’s classmate also gave me some advice, saying: Fried foods like fried dough sticks are against people’s health concepts and are only a short-term business that will not last long. But I don’t believe in evil, and I refuse to admit defeat. I believe that since the traditional fried dough sticks can survive for hundreds of years, there must be a market for it.

By chance, I got a recipe for Taiwanese fried dough sticks. I tried it and it didn’t feel very good, but I think healthy fried dough sticks must be more in line with modern people’s concept of healthy breakfast. If fried dough sticks have a healthy taste, Good, you can conquer Chengdu people who are very picky about what they eat. After constant testing and improvement, a creamy egg fritters that combines Chinese and Western styles has finally come out! Looking at the yellow and orange, super good looking, moderately crispy and creamy egg fried dough sticks, I believe that the spring of my fried dough sticks business is coming again!

When I launched this new type of fried dough sticks, I did not do any promotions or discounts, but the turnover returned to more than 500. Everyone who has eaten it has given positive reviews, especially young people who like it very much. I remember there was a beautiful woman who came to eat every day and was not afraid of getting fat. The increase in the production of fried dough sticks led to the sale of raw soy milk, so I decisively bought another freshly ground soy milk machine, which increased the sales of soy milk. I have worked out the technical formula of raw soy milk through repeated research. Now I can sell more than 100 cups of soy milk in one morning, and everyone who has tasted it speaks highly of it.

Lan Xiaoyu once said that we must have the idea of ??"being prepared for danger in times of peace" and cannot be satisfied with the status quo. After continuous improvement, we have gradually formed a fried dough stick technology with its own characteristics. At the same time, I added eggs to the dough to improve the texture and color of the fried dough sticks. The texture is crispy, fragrant and delicious, making healthy fried dough sticks that are crispy on the outside and tender on the inside, without alkali, alum and ammonia. Don't look at these small fried dough sticks, there is a big boss who drove here specially to buy them!

I began to try to add some varieties and increase sales. Chinese-style burgers and other products, but fried dough sticks and soy milk are still the main products.

After adding an appropriate amount of products, the turnover has also gradually increased, from more than 500 yuan a day before to more than 600 yuan, to more than 700 yuan now, and sometimes reaching more than 800 yuan. If you are unwilling to be ordinary, if you are willing to make more entrepreneurial contacts, if you are willing to share discussions, or even like to follow silently, you can add Lan Xiaoyu sales experience sharing Q group for free 320086789, verification code 744. If you have sales questions, You can ask questions about entrepreneurship in the group.

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