Traditional Culture Encyclopedia - Weather forecast - How do beginners of Tik Tok create works?

How do beginners of Tik Tok create works?

How do beginners of Tik Tok create works?

How do beginners of Tik Tok create works? Tik Tok is a software that everyone likes in our life at present. Tik Tok has many active accounts every day. Now many people are beginning to see the development of Tik Tok. Let's learn how beginners of Tik Tok create works.

How do beginners of Tik Tok get the work 1 Tik Tok made in China? Its popularity is self-evident. Faced with huge traffic and business opportunities, many enterprises and individuals have started to play Tik Tok, but many of them have a misunderstanding. They don't know how to raise their numbers, but they just send videos.

This will often waste the traffic support given by the platform and miss the opportunity to gain popularity on the network. Every video posted on Tik Tok should have a clear direction, not just one shot at a time. In the long run, you will lose weight.

Tik Tok is a platform that pays attention to weight. For new numbers or low-weight Tik Tok numbers, how to cultivate some high-weight Tik Tok numbers? You need to understand the rules behind.

0 1, know the weight of Tik Tok.

The first five works of the new account are the most important.

The first five works published by the initial account determine the initial weight of this account.

If the first five videos have just been released, and one or two works have played more than 50,000 in a short time, then it is certain that this account has been recommended and will soon become popular.

A week after the release of the work, the video with the broadcast volume below 100 is the zombie number.

The weekly minimum weight number 100-200 is only recommended for low-level traffic pools. If it lasts for half a month to a month, it will be reduced to the number of zombies.

You should recommend an account with a broadcast volume of 1-3 thousand.

At this stage, users should pay close attention to creating high-quality works or increase the number of plays and likes through other methods, so that the system can recommend a larger traffic pool.

Users who continuously play more than 65,438+00,000 are popular users.

Only one step away from being popular. You can choose to participate in the latest topic activities, the latest BGM (background music), the latest talent co-production, and absorb more traffic.

Remedial method of demotion

One card, one machine and one account; Original video, multi-purpose vibrato video shooting; High-quality works, more participation in hot topics, popular music, and more @ Tik Tok little assistants.

Can the video released by Tik Tok be sent?

Mainly depends on these: video description, release time, broadcast volume, likes, comments, forwards, clarity, duration, account creation time, authentication ... broadcast volume, likes, comments and forwards. The louder the volume, the more popular the video will be.

If there are authoritative and high-quality user comments in the released video, the probability of recommendation will be greatly increased.

02, understand the peak of user activity.

According to the statistics of Tik Tok 20 18 annual big data, the above period is the peak of activities!

12- 13 o'clock: I have nothing Tik Tok during lunch break, and I have dinner with friends and colleagues.

18- 19: You can take the subway and take the bus during peak hours, and you will also brush Tik Tok when you are free on the road.

2 1-22 o'clock: in leisure time, after dinner, lie in bed and brush Tik Tok.

Therefore, it will be better to play the video Beirong in the above time period ~

03, understand the current pop music.

According to Tik Tok's pop music, the music used in pop videos must be popular! So be popular and don't ignore the background music!

For example, Chen Yan, a Tik Tok expert, has 8.36 million fans and nearly one million daily sales. She has published many articles related to national customs, dressed in Hanfu and accompanied by pop music, and the response is also very good!

The biggest difference between Tik Tok and other platforms is that many amateurs can become popular in a short time. The easiest way is to use content to drive exposure and create IP.

However, from playing Tik Tok to accumulating certain fans and fame, it takes at least three months to six months to optimize the precipitation.

04. Understand the preferences of user groups.

Friends who want to run Tik Tok, what kind of users do you want to attract?

Then attract them with what they like. In the duration of 15 seconds, physical attraction is more likely to win the favor of users in the first second than other content.

There are also many people who follow the trend in Tik Tok dance, and they are basically very popular.

How do novices of Tik Tok make works 2 How do novices make Tik Tok?

Get the pre-planning first and make a good basic layout.

No matter what platform you make, it is difficult to change it later if you don't plan well in the early stage. That is what we usually say, the first step is wrong, and then it is wrong. Before we start to do Tik Tok, we should lay the following foundation.

1, do a good job of account positioning.

Why do you want to be customer orientation? Just like you want to tell your audience what you do and what they can get from you.

You need to choose a field according to your interest or expertise in technology, such as food, cars, etc. And do a good job of positioning, which can greatly enhance the weight of your account.

After determining your own field, every time you publish a work, you must only publish content works in this field. You can't say that you will deliver meals today, travel tomorrow and exercise the day after tomorrow. This will directly affect the verticality of your account, and your audience will be more and more confused about what you do. Then the system won't know what you want to do, and will gradually reduce the recommendation to you.

Summary: Choose a suitable field according to your own interests and specialties, and insist on publishing only in this field.

2. Basic settings

After the domain name is selected, we can start to register the account. Maybe many people register their accounts first, and then choose creative fields. Why not? Everyone will know when they do it.

After dialing the number, we need to do some packaging, which can be understood as the initial setting of the account, including taking a name related to your field, making an avatar that you think will attract your popularity, as well as personal information, header settings and so on.

Finally, don't forget to do real-name authentication. If you want to do something down-to-earth and have a very good plan, then I suggest you complete the real-name authentication first, which will enhance your weight.

A friend said that it would take a while to see the effect before real name. If it doesn't work, change the number and start all over again. In this case, is it a bit speculative? Everyone can understand for themselves. No matter what platform, it is guided by high-quality content.

Summary: register your account, do a good job in basic settings, and also do a good job in real-name authentication.

Step 3 increase the number

What is the reproductive number? Simple understanding is to let the system know you. If the system is unfamiliar with you and doesn't know what you do, it may not be able to calculate more traffic for you. Leaving a number is to label your account.

Pay attention to colleagues in several related fields, look at their works and repeat the previous operations.

Thirdly, you can watch live accounts in related fields every day, and 30 minutes a day is enough.

Summary: Spend some time reading the works of peers every day for a week.

These are the actions that need to be done in the early stage. At the same time, we need to pay attention to the following:

(1) It is best to register your account with your own mobile phone number and avoid logging in with an account of a third-party platform;

(2) Make sure that your device does not use other accounts, that is, one phone number is guaranteed;

(3) During the registration period, don't brush the works too fast, just brush a work in the same field and watch it (broadcast rate);

Second, understand the recommendation mechanism of Tik Tok platform.

Why do you want to understand the recommendation mechanism of the platform is to understand how the machine reads your content. The best thing about Tik Tok platform is its algorithm.

If we understand the algorithm recommendation of the platform, then we can make high-quality content that is more in line with the platform and get more traffic recommendations.

Tik Tok, like the title, is a byte product, and their recommendation is very much like a funnel. In other words, it is decentralization. Next, let's talk about it from several aspects.

(1) works review

After the publication of our works, we will generally accept two kinds of audits, one is machine audit and the other is manual audit.

When you publish a new work, the machine will automatically classify and match your work, keyword matching, theme matching, location matching and so on. At the same time, it will automatically check whether there is over-marketing, carrying other people's works, and other inappropriate content. Once the above problems are found, the machine will automatically intercept, put the work into the low-flow pool, and mark it at the same time to remind manual review.

If it is changed to manual audit, the auditor will conduct a more detailed inspection to confirm the violation of rights. Of course, some will be misjudged by machines, and will be liberated and marked when they are manually audited.

(2) Need to understand the concept of traffic pool.

Whether you are hundreds of fans or tens of thousands of fans, after your works pass the platform review, the platform will give you the first wave of recommendations, that is, put your works into the first traffic pool.

Many big coffees say that the flow pool has 8 levels. To simplify our understanding, let's divide it into three stages:

First, the primary flow cell

Some people find that his works have been played within 500 minutes, because his works have never jumped out of the primary traffic pool.

After the work is released, the platform will calculate the first wave of traffic for you, about 300- 1000, to see if your work is loved by everyone. How does the platform know that everyone likes your work, which is reflected by the broadcast rate and favorable rate? If the broadcast rate of your work exceeds 60%, the system may calculate the next traffic pool for you.

B, intermediate flow pool

When your work recommendation reaches 10w, it will enter manual review. After the manual review is passed, we will continue to recommend the next wave of large traffic according to your favorable rate, broadcast rate, forwarding rate and comment rate. Many people use the help of dou+ to trigger manual audit. It should be noted here that dou+ should not be put into operation when the video playback stops completely, but should be started when the traffic decreases slowly.

C, popular traffic pool

If your broadcast volume reaches 100w, congratulations on your popularity.

Summary: If you want to be red, you can't do without these indicators. After the broadcast, like, comment and forward. Knowing their direct relationship will help you get more traffic recommended by the system.

After-broadcast rate: When the video is first recommended, if the after-broadcast rate is above 30%, it is easier to be recommended into a larger traffic pool. How to improve the broadcast rate? At the beginning, we can make the work as short as possible and as fast as possible, for example, it is best to keep it within 15-30 seconds, but avoid it within 7 seconds; After getting used to it, you can try to make a work of 1 minute 0 1 second, which will increase the authority of content grading and make the audience more targeted.

Positive rate: it is an important indicator to judge whether a work is of high quality. If the praise rate of the work exceeds 5%, it will be considered as a high-quality work, and the system will recommend more plays. Some people will think that the favorable rate of his works has reached 10%, and the broadcast volume is still not up. This problem is to look at the data in the work data and see when the problem is.

Forwarding volume: Why would someone want to forward your work? The reason is that I recognize your work and hope to share it with my relatives and friends.

Comments: Comments represent interaction. When making a work, you can design a slot to trigger comments, or you can use your own trumpet as a guide.

(3) Time rules

I have published some works before, which were released at 9: 00 am, and by noon 12, the broadcast volume was still only over 200. At six o'clock in the afternoon, it's still only over three hundred. Just when I was about to lose confidence, at 9 pm, the broadcast suddenly rose to 5000, 10 rose to 2w, and continued to rise.

So, sometimes, this may confuse us. This is the embodiment of platform time rules. If there were some hot spots or videos at that time, the system would suddenly give you a big wave of recommendations, which felt a bit like beating you up first and then giving you candy.

Third, start action.

Having said that, the Long March has completed the first step. When your account is settled and the rules are understood, you can consider how to operate. Don't get angry just because you send a few videos. As long as you calm down, just hold your horses and insist on exporting high-quality content, the platform will not refuse you. Maybe you see a lot of big coffee works, each of which is tens of thousands or hundreds of thousands of plays. They also insist on exporting at ordinary times. When they encounter explosive works, they will take other works with them at the same time.

How do novice Tik Tok get the shooting skills of Op.3 vibrato short video 10?

Remote control pause is more convenient.

How to shoot the vibrato video? When shooting, if the mobile phone is placed far away, users can use the "countdown" function to remotely pause the recording. Click the countdown button in the shooting interface. For example, if we beat 10s, we will pause. We can drag the pause lever to the position of 10s.

Adjust the appropriate speed.

When shooting with Tik Tok, users can not only choose filters and beauty, but also adjust the shooting speed independently. Among them, speed adjustment and segmented shooting are the biggest features of Tik Tok. Using these two functions well, you can shoot many cool short video effects.

Speed adjustment is to adjust the matching of music and video.

If you choose "fast" or "extremely fast" shooting, the concert will slow down and the pictures in the corresponding video products will speed up.

On the other hand, if you choose "slow" or "extremely slow", the concert will be accelerated during shooting and the picture in the finished product will be slowed down.

The function of adjusting the speed helps the creator to find the right rhythm. On the one hand, he can dance and edit according to his own rhythm, which will make the shooting process more comfortable. On the other hand, different shooting rhythms will greatly reduce the homogenization of content. Even with similar content, different rhythms show completely different effects.

If you slow down the music, you can hear the stress of the music more clearly and get stuck in the beat more easily. This lowers the user's threshold and makes it easy for some people who have not been professionally trained to get stuck in the beat. If you speed up the music and slow down the action accordingly, the final product will have different effects. With the segmentation shooting to be mentioned later, it will also have a good effect to control your own pace.

Split-shot video is more creative

Tik Tok can shoot short videos in segments, that is, you can shoot a video, pause before shooting the next video, and finally splice it together to form a complete video. As long as the transition between the two scenes is done well enough, the final video will be cool.

For example, when shooting the popular "one-second dress-up" video, we can easily shoot in sections with the help of "long press shooting".

After putting on a suit, users can press and hold the "Press and Shoot" button to shoot a video for a few seconds, and then release their hands to pause shooting. At this point, the user can put on another set of clothes, pose the same posture as when shooting just now, and repeat the previous steps of "shooting → pause" until the dressing is finished.

Good at using co-production to rub hot spots.

"Co-production" is an interesting new gameplay of Tik Tok App, such as "Black Face Eating Watermelon Co-production", "Staring at Cats Co-production", "Watermelon Girl Co-production" and "Reporter Co-production", and many explosive works have appeared.

How to keep up with your favorite videos:

(1) Find the video you want to co-produce and click the Share button;

(2) In the pop-up "Share to" menu, click the "Co-production" button;

(3) Then the user can add props, set the speed and beautification effect, and click the "Shoot" button to start co-production.

(4) After shooting, users can also modify the unsatisfactory places and reset the special effects, covering and filter effects. Click "Next" button to publish the video.

Prevent jitter and ensure clear focus.

Hand shaking is the fatal wound of many video photographers. When shooting a video, be sure not to shake your hands and keep the correct focus at all times, so as to shoot a clear video effect.

In order to prevent shaking, users can put their mobile phone on a stand or find something to stand up, and use a selfie stick if necessary.

If your budget is sufficient, you can choose a professional hand-held stabilizer. There are two kinds of handheld stabilizers: mobile phone handheld stabilizer and SLR handheld stabilizer.

Here is a special introduction to the hand-held stabilizer for mobile phones. The hand-held stabilizer of mobile phone can realize the functions of face recognition, automatic steering with target, automatic focusing, automatic shooting, 360-degree rotation shooting, 360-degree panoramic image shooting, etc. With the powerful camera function of mobile phone, it will be able to realize the functions of delayed shooting, slow door shooting, blurred shooting with large aperture background, automatic light filling for face recognition, beauty completion after shooting, etc. Advanced technology makes everyone a star.

The other is the hand-held stabilizer of SLR camera, also called the three-axis stabilizer of SLR, which is very professional. For Tik Tok users with SLR, consider buying.

For users with insufficient budget, you can choose an extremely simple and practical mobile phone stand to help complete the shooting. Here we mainly recommend several simple and practical brackets, such as desktop bracket, clip-on desktop bracket, octopus tripod, mobile phone tripod and so on. As long as you put them on the desktop, you can shoot at an ultra-low angle.

Pay attention to the light to enhance the beauty of the picture.

When shooting short videos, light is very important, and a good light layout can effectively improve the image quality. Especially when shooting portraits, soft light should be used to enhance the aesthetic feeling of the picture and avoid obvious shadows and exposure. If the light is not clear, you can light it manually, hit the person's face or adjust it with a reflector.

At the same time, users can also use light for artistic creation, such as using backlight to create an ethereal and mysterious artistic atmosphere.

This is often the case when taking pictures in places with poor light, especially when it is dark at night. When taking pictures with an APP with a filter, the picture is very blurred. At this time, you can turn on the flash function to shoot.

At this time, in addition to the flash that comes with the mobile phone, users can also buy a professional external flash. This kind of flash generally uses LED light source, which makes the light softer, which can make the picture clearer and softer, and the skin of the characters will be whiter.

At the same time, users can freely adjust the brightness of the external flash, and with the ultra-wide lighting angle, they can realize 360-degree rotation to meet different shooting needs. Tik Tok has many videos with aperture effect to make girls look beautiful. In fact, this kind of equipment does not need large equipment such as fill light. You can buy a small light-filling device for mobile phone camera online, and users who need it can buy one.

In addition, when the weather is fine, you can try to shoot against the light, and you can aim at the highlight area in the shooting interface for metering, so that you can shoot a big silhouette full of artistic feeling.

Manually configure the light and focus.

Note that not all smartphones have exposure and focus functions, but if your phone does, you must learn to set them. Especially for smart phones, AE (automatic exposure control device) locking is very important, which will reduce exposure, especially when shooting around, we should pay more attention to AE locking.

As for manual focus control, this function is very practical when shooting people near and far. Different mobile phones have different methods to set the focal length, and the specific settings can be searched online according to the model.

Select the appropriate video shooting resolution.

When shooting video with other camera applications, make sure to select the correct file format and adjust the resolution to the highest level. It is generally recommended to set it to 1080p, and choose 1080p and 120fps when recording in slow motion at 60fps. How to shoot the vibrato video?

Using grid function to assist composition

Not only professional photographers can shoot wonderful videos, but ordinary users can also do it. In fact, those photos or videos that leave a deep impression on us often adopt a special composition method to focus the audience's eyes on a certain scene.

What I want to recommend to you here is the three-point composition method. This concept is called grid function on smart phones. If you also have this function on your mobile phone, be sure to turn it on before taking videos or photos.

Switch scenes and add time effects.

Before shooting a video, users should first think about their own theme, and then think about what scenes can be shot under this theme. Even in the same scene, users can lose no time to change the background. For example, they can zoom in from a distance, zoom out from a close distance, or even shoot obliquely to avoid the monotony of the video and make the video picture more vivid.

Of course, you can also choose to add or replace some props in the same scene. These small details often bring unexpected results. Here are two commonly used scene transformation methods.

(1) The lens feeling of being far away and near: The easiest way is to take the phone far away and then push it close.

(2) Stop shooting and switch scenes: The user can press and hold the round red recording button to start recording, then let go to stop recording after a few seconds, and continue to press and hold the button to record in another scene. When switching scenes, users can skillfully use the cover of their hands or clothes to make the video look cooler.

In addition, there are many "time special effects" in Tik Tok App, such as "back time", "flashback" and "slow motion". Among them, the reverse video adopts the special effect of "back in time", and the specific operation method is as follows:

(1) After recording the video normally, enter the preview interface and click the "Special Effects" button.

(2) Enter the "Filter Special Effects" interface and click the "Time Special Effects" button.

(3) Switch to the "Time Special Effects" interface and click the "Back Time" special effect.

(4) After the operation, you can apply the special effect of "going back in time". You can see that the yellow progress slider at the bottom of the video will slide from the end of the video to the shooting position at the beginning of the video. Click the "Save" button to save.

"Slow-motion" special effect means that when the video picture is played to the position where the special effect is set, the picture will be played slowly for a moment.