The "back wave" is fierce and accumulated: in 2020, the mutual entertainment of calves will emerge from a powerful game.

Recently, the list of the top 30 game industries in China in 2020 was officially announced. In addition to Internet giants such as Tencent and Netease, there is also a low-key new game company-Mavericks Entertainment.

Although the name Mavericks Entertainment is not familiar in the game industry, many Internet products launched by Mavericks Entertainment have already become mature application matrices, such as real-time weather, Zhuge calendar, Wukong cleaning and other well-known mobile application tools. The focus on content innovation and technological change has made Mavericks form a strong competitive barrier to mutual entertainment and become a new wave of strong traffic blessing in the game industry.

In the era of slow growth of game users, why can Mavericks break through among many game giants? It can be seen from the growth path of this enterprise that Mavericks Entertainment has already formally laid out the innovative business of mobile application tools, and has a foundation that is not afraid of tests. By May, 2020, Mavericks Entertainment had achieved an impressive result that the total daily activity (DAU) of App exceeded 6.5438+million.

The newly released "Game R&D Power Survey Report in 2020" shows that in the choice of users in the mobile game market, girls-loving games are expected to stand out from the original subculture and become the new mainstream of the industry. It is estimated that the market scale will be close to 654.38+000 billion yuan in 2023. In addition, with the rise of "Houlang" and the acceleration of "breaking the circle", Eryuan has shown a steady development trend, with the user scale reaching 65.438+0.2 billion.

Mob Research Institute "2020" her game "Big Data Research Report" shows that from the perspective of growth rate, female users who hang up, simulate business and move horizontally have the fastest growth rate year-on-year.

The achievements in revenue and user volume are inseparable from the precise layout in the R&D direction. At present, Mavericks Entertainment has built a multi-track game research and development project and distribution center. The types of power games include casual games, MMO, SLG, ARPG and so on.

In view of the market growth space of the second element, cultivating immortals and casual games and the content demand of the younger generation of users, Mavericks Entertainment has successively launched a variety of labels and distinctive products, which are deeply loved by young people. For example, the placed team adventure RPG game "Heart of Flying Stones" allows players to freely allocate skills and talents, create personalized occupations, and form unique teams by grouping different occupations into teammates. On TAPTAP, the number of subscribers of Heart of the Stone has exceeded 265,438+0,000, and the score has reached a rare high of 8.5.

The game "In the Name of the Immortal" is an innovative patch game with interactive plot experience, which allows players to feel the immortal cultivation with temperature. Interactive story experience, players can learn a variety of skills, match strategies in the battle, take turns to make moves, and feel more temperature cultivation. Compared with the previous game of cultivating immortals, the core combat part of "In the Name of Immortals" is more strategic, and there will also be a Luo format copy with stronger playability and randomness. On TAPTAP, we got 2 1W in the name of immortal, which exceeded the reservation, and the score of 9. 1 was much higher than that of similar products.

In addition, there are nearly dozens of casual games such as luxury car grand prix, idiom winner, king Russia and turkey enjoyment. The daily life of active users of product matrix is as high as one million, which has great potential for future development.

Facing the increasingly fierce competition environment in the game market, having excellent product development and operation capabilities has become the key for game companies to win. Mavericks Entertainment was established in April 2005+2065438, with more than 200 employees. Among them, technicians account for as much as 43%, and the team background is very strong. The core members of the company are products and technical experts from Internet giants such as Tencent, Ali, Netease, Baidu and Meituan.

Adhering to the corporate culture of "quick progress, dedication, passionate struggle, learning and innovation, honesty and integrity", Mavericks Entertainment will open up the upstream and downstream of the game industry chain through the integration strategy of research and transportation, combine with a powerful traffic platform, anchor the needs of target users, focus on fine content, cater to the trend of the times, and create a broader space for the game industry in 2020.

In the tide of the domestic game market warming up, Mavericks Entertainment constantly takes the diversification of game products as its main business. Expanding overseas markets, exploring new fields and enhancing research and transportation capabilities, Mavericks' mutual entertainment has obviously prepared for the development in the second half. In the future, Mavericks Entertainment, as a producer and industry promoter of high-quality content, will enjoy opportunities, empower each other and make progress together with many Internet companies.