What is the use of WeChat public account?

Question 1: What is the function of the WeChat official account? To put it simply.

The public platform is equivalent to the QQ space. It just sends ‘graphic and text logs’, ‘moods’, ‘voices’ and ‘videos’ to friends who follow you every day.

Public accounts are different from personal accounts and must be applied for specifically.

A personal account can be bound to a public account, and a public platform assistant will be added to WeChat. Sending messages to the assistant is equivalent to sending on the public platform, which is simple and convenient.

Public platforms have many benefits. You can set up automatic replies to answer simple questions directly.

The public platform of the future will be quite powerful. Take the current situation as an example: you can check the weather, check express delivery, check violation information, and shop.

In future public platforms, will you be able to send questions by voice, and the other party will automatically reply to your inquiry? For example, ‘I want to buy a black T-shirt’ ‘What day is today? ’

The future of WeChat is powerful and intelligent.

Question 2: What is the role of an individual setting up a WeChat public account? It is just to increase your visibility and get more people to pay attention to you. It is not very useful. Generally, companies and private companies send some notifications through them

Question 3: Briefly explain the benefits of WeChat public platform.

The public platform is equivalent to the QQ space. It just sends ‘graphic and text logs’, ‘moods’, ‘voices’ and ‘videos’ to friends who follow you every day.

Public accounts are different from personal accounts and must be applied for specifically.

A personal account can be bound to a public account, and a public platform assistant will be added to WeChat. Sending messages to the assistant is equivalent to sending on the public platform, which is simple and convenient.

Public platforms have many benefits. You can set up automatic replies to answer simple questions directly.

The public platform of the future will be quite powerful. Take the current situation as an example: you can check the weather, check express delivery, check violation information, and shop.

In future public platforms, will you be able to send questions by voice, and the other party will automatically reply to your inquiry? For example, ‘I want to buy a black T-shirt’ ‘What day is today? ’

The future of WeChat is powerful and intelligent.

Question 4: What is the use of WeChat public account? What does it mean? It is mainly for advertising.

A WeChat public account is an application account applied by a developer or merchant on the WeChat public platform. This account is interoperable with the QQ account. Through the public account, merchants can achieve text and picture sharing with specific groups on the WeChat platform. , all-round communication and interaction through voice and video. A mainstream online and offline WeChat interactive marketing method has been formed.

Just like Micro Tribe, a representative of online and offline WeChat interactive marketing, it was the first to propose a combination of standard industry-wide templates and deeply customized WeChat platform development concepts. An open application platform for online and offline WeChat interactive marketing has been formed.

Question 5: What is a WeChat public account? What is the use of a public account? Is it helpful for marketing? 1. No need to spread your energy to make multiple accounts. Service number? Enterprise? Personal number? Many companies have registered multiple registrations, but have failed to do so well. If it is a medium-sized enterprise, making a service account is the best choice. Subscription accounts are more difficult than service accounts. Not everyone can use a subscription account to do self-media. Choose according to your business and your own strength.

The potential of 2 personal accounts cannot be ignored. The gameplay of Moments is not just about selling goods, Moments is not just for individuals, companies can also create personal accounts and Moments. For products with high customer unit prices, products that require trust, and products with high return rates, you can actually create a personal account. Many times, the influence of the circle of friends is greater than the official account.

3 For companies that are just starting out with WeChat, complex data reports are of little significance. Pay attention to interaction and the number of fans. The number of fans in the early stage is more important. The price-performance ratio of completing an event without fans is too low! It is most important to find ways to convert old customers into WeChat friends and followers.

4 How to break through the number limit. There is a simple way to increase the number of people in each account to about 4,000, then open a second account, copy the avatar and nickname, and then synchronize the content of the circle of friends. This forms a matrix. Every time you post to Moments, multiple accounts can be synchronized together.

5 What should I do if I occasionally write interactive copywriting, but no one else can see the lively comments and likes (only the likes and comments of friends I have added to each other)? When replying to someone's comment, please do not @ him, but directly click on the comment under your post to reply, so that others can see it.

6. If no one interacts with you and it seems too deserted, you can also pretend that someone is commenting on you and leave a few comments yourself. For example, even if there is no reply, you can still reply like this: Thank you everyone for your enthusiastic support, I am in tears! In this way, others will think that there are really many replies, and they will feel very lively when they see it...

7 A method similar to the previous one can also be used to advertise for yourself.

For example, you posted an interesting product and you want everyone to know how to buy it, but there are many likes and no one asked me about the purchase address. You can’t tell me directly. You can reply in a unified way: People who asked me how to buy it are too many. There are more, I will tell everyone... This will remind those people to buy without appearing obtrusive.

8. Pay attention to the first 13 words in the title of the WeChat article. These 13 words will directly affect the opening rate of the article. Try to write it in an eye-catching way. Why the first 13 characters? Because when WeChat reminds you, you can only see 13 characters (some mobile phones have more).

9 The open rate of a WeChat article is determined by the article title, followed by the article abstract, and then the first image. The title accounts for 50%, and the other two account for 50%. If these three do not cooperate well, no matter how good the content of the article is, it will be greatly affected!

10 Sometimes you can add some auxiliary emotional explanations to the titles of WeChat articles. Just look at the second half of the title of my article and you’ll understand. Similar ones include "This video has been forwarded by 40 million people" and "CCTV has exposed it!", but this method is a bit low and is not recommended to be used frequently.

11 For single-image articles, be sure to write a good summary. The quality of the summary will determine the open rate of the article. The articles that despise the default summary are such a waste of resources and irresponsible!

12 There are several popular ways to write abstracts of single-image articles. For example: choose two philosophical sentences in the article; quote a very impactful point of view in the article; use question sentences to arouse everyone's interest; make your own exaggerated judgments. For example, I once published an article and the summary was: Read this article and your worries will be reduced by 90%!

13. Pictures are very important for articles. If the article is too long, multiple pictures are needed. Now that mobile phone traffic is no longer a problem, don’t worry about multiple pictures. There is a trick. If you don’t know what picture to match, you can just add a landscape picture. No one will feel awkward.

14. If you send a link to Moments, be sure to send a short link. Links that are too long affect the appearance and make people less likely to click. The way to generate a short link is to post the link on Tencent Weibo once. The short link will be automatically generated and then copied. Of course, Sina Weibo or short link generation websites can also be used.

15. When forwarding an article to your circle of friends, you should add your own comments or excerpt the views in the article. This is equivalent to endorsing the article, which can make friends more trustful or curious, and increase the click-through rate. Especially when you want many people to read this article, for example, if you are forwarding your own article. Another advantage of this is that others are... >>

Question 6: What is the use of the WeChat public account? Recently, many friends have asked me, what is the difference between personal WeChat and public WeChat? Let’s think about the difference:

1. Different ways of use

Personal WeChat is basically operated on a mobile phone, while public WeChat is operated on a computer. Due to the input The limitations (touch screen and keyboard) lead to different editing methods of disseminated content, and public WeChat is better in this regard.

2. Different circles

Personal WeChat is basically a circle of acquaintances, basically people you know. As the name suggests, the public WeChat circle is positioned in the fan circle. But it is different from Weibo. The people who follow you on Weibo may not be related to you, but most of the fans on WeChat have had a relationship with you, so the WeChat circle is a circle of strong relationships. Of course, this is also relative, not absolute.

3. Different functions

When you log in to personal WeChat, your mobile phone address book will be automatically imported, and the system will recommend who in your address book has opened WeChat. This establishes a preliminary address book and circle of friends. Later, if you know your friends' WeChat messages, you can add friends through the search and add functions; in the circle of friends, you can see the latest information posted by your friends. If you are lonely, you can find strangers to say hello by shaking WeChat and searching for nearby people.

These personal WeChat functions mentioned above are not available in public WeChat.

Public WeChat provides the three most basic functions

When fans follow you, you can classify them, conduct user management, and decide how to classify them.

It provides other functions such as smart replies and graphic replies. Editing graphics and text can make the information conveyed richer.

It provides a group messaging function, which is currently the most popular among public WeChat users. It saves a lot of costs of currently using text messages and other methods to send bulk messages, and the content is much richer!

In fact, after the public WeChat registration is established, it is like a blank piece of paper. All you have is a WeChat ID and a QR code, which is equivalent to your brain and the pen in your hand. It is up to you to decide what kind of painting or article you want to draw or write. As for how to operate, it is through === development mode. This is the biggest highlight of public WeChat, which gives WeChat unlimited possibilities. There are currently some cases emerging in various industries.

Companies that do well have begun to lead in their industries!

4. Different promotion methods

Due to different functions, the promotion methods of personal WeChat and public WeChat are completely different. Most of the promotion of personal WeChat is achieved through introduction, that is, word of mouth. In addition, using shake and search nearby people to expand some local customers is also a means for many personal WeChat customers to expand.

When it comes to promoting WeChat to the public, the effort goes beyond WeChat. Not in WeChat. You need to use the resources you have to promote it. Including online and offline. Two reminders: one is to make full use of QR codes, and the other is to use activities to promote as much as possible. There are many ways to promote public WeChat. I will write a separate article to talk about it when I have time!

Question 7: What can WeChat official accounts do? The first layer is information push

At present, more than 80% of merchants’ WeChat official accounts only provide information push functions, and some of them Simple interaction is achieved. For example: the final travel order will push me a piece of information about the final travel order every day, which contains beautiful scenic spots and detailed introductions, as well as really preferential prices. However, since merchants’ WeChat public accounts push only commercial consumption information, it is difficult to provide fresh content every day like news and entertainment and other media. Therefore, how to make users continue to be interested in you, how to make users think of you when they have needs, and even how to make users help you with publicity and promotion are the issues discussed.

The second layer, user service

Many people think that subscription accounts are for pushing messages, while service accounts are for user services. This is actually a misunderstanding. Subscription accounts use development mode and use text menus to realize most of the functions of service accounts, except for menus. Of course, to provide good user service, we still recommend a service account as more appropriate. A typical example of a service account has to be China Merchants Bank. A public account almost covers online banking and over-the-counter services. And because of the characteristics of mobile phones, its convenience greatly exceeds online banking and over-the-counter services.

The third level, user interaction

This is divided into several stages:

1. Interaction between merchants and users. Allow users to participate in the entire process of brand building, brand culture creation, dissemination, and evolution, so that users have a sense of participation and become loyal fans of the brand.

2. User-to-user interaction guided by merchants. Merchants establish a platform to allow users to share their consumption experiences on this platform, and everyone can discuss and communicate together. In this public account, users can post their own products, share their experiences, and communicate and trade with other members of the public account.

3. Use powder to increase powder. Here we can simulate a scene. When I eat in a restaurant, a dish is so delicious and delicious that I can’t help but want to post it to my circle of friends. So I opened the restaurant's official account, sent a photo, and paired it with a piece of my voice. Then the official account helped me generate a beautiful picture and voice page, and guided me to send it to my circle of friends. Merchants attract more users through my sharing, which is also "attracting fans with fans".

Question 8: What is the use of an active local WeChat public account? First of all, you need to know what public account appears. The advantage of a public account is that it allows others to better and more conveniently understand a company or company. Use this company’s stuff. Of course, if you use your personal official account, it will definitely help others understand you better. For example, if you write a good article, you can put it on the official account. If someone follows you, I can see the articles you write and have a psychological evaluation of you as a person. If you have any good things, you can push them to the friends who follow you and let your friends know what you are doing. Of course, don’t push them often. , otherwise your friends will think you are sending spam messages and will unfollow you. PS: Individuals can only subscribe to a personal account and can push one message a day! ~

Question 9: What are the benefits of applying for a WeChat official account? WeChat official accounts are mainly targeted at cooperative promotion services launched by celebrities, celebrities, media, enterprises and other institutions. Here, the brand can be promoted to hundreds of millions of WeChat users through WeChat channels, reducing publicity costs, increasing brand awareness, and creating a more influential brand image.

The WeChat public platform was quietly released by WeChat on August 18. This platform is open to the public, which means that this product has clearly defined its development direction and has begun to set sail. Ordinary users can get a glimpse of the whole picture, and new communication scenarios will be formed in new forms.

——Starting from today, everyone can use a QQ number to create their own WeChat public account, and realize all-round text, picture, and voice communication with specific groups on the WeChat platform Communication and interaction.

How to apply for and use a WeChat public platform account

Using a QQ number, you can log in to the website to register and confirm that you have become a public account user. The Chinese name you apply for can be repeated, and you don’t need to worry about someone above registering your WeChat official account.

After confirming the public *** account, you will enter the backend of WeChat public media.

The backend is very simple. Mainly include real-time communication, message sending and material management.

Users can complete their fan group management and real-time communication through this interface.

Publishing and subscribing methods

Its most important publishing and subscribing method is to publish the QR code of the official account, allowing WeChat users to scan and subscribe. Any WeChat public account user will find a QR code in the following format in the settings. The brand ID will be placed in the middle of the QR code.

Scan the QR code in WeChat to add followers

Scan the QR code to follow friends

You can also subscribe in other ways WeChat public account. For example, to subscribe through WeChat ID, click "Add Friend" - "Search by Number" directly on WeChat, enter the WeChat ID (such as 12345678) to find and follow us. However, for the WeChat public accounts currently open for application, most The format of some WeChat IDs is similar to gh_03absdegggac38, which is not conducive to memory and search (in addition, you can also send your favorite WeChat public account ID to friends by sending business cards)

Message push and reading<. /p>

WeChat public accounts can achieve precise message push through user grouping and geographical control in the background. Ordinary public accounts can send content in three categories: text, pictures, and voice.

And certified accounts have higher permissions and can push more beautiful graphic information.

Unfortunately, the public platform cannot yet achieve more detailed classification subscription. I believe that in time, the public platform will be able to provide more beautiful information. With more accurate information subscription, the experience will be better.

In terms of push interruption, the increase in user subscriptions may also increase this problem, but as far as I know, the next version of push will all be. Cancel sound reminders to distinguish private messages from content messages. The most important thing is probably the choice of content and brand - people will like small and exquisite information, and they can leave at any time.

Personalized function settings

Group messaging assistant

Since public accounts cannot be logged in on handheld devices, personal public accounts can be bound to a private WeChat account and can Use the public account assistant (WeChat ID mphelper, you need to add mphelper as a friend) to send group messages to all the fans of the public account on your private account. You will be asked "confirm to send" every time you send a message, and the message submission process is faster than that of a normal WeChat account. The signal sending process is slightly slower.

Automatic reply

Because it is a one-to-many point-to-point method, the WeChat public platform has an automatic reply option in the background. Users can add keywords (can Add multiple keywords) to automatically handle some commonly used queries and questions. Many people have played SimSimi, right? The backend intelligence of the WeChat platform is not so high and it cannot learn by itself. However, after matching the keywords, Still good.

You can try to interact with our official account. We have manual replies. However, automatic replies are not special for non-celebrity small media or brands. Good choice, we all like the fun and warmth of real communication.

When we log in to the WeChat platform, we see that there are three main categories of public authentication accounts on the platform: reading, media and celebrities. The order also reflects the same connotation as the platform naming. The WeChat public platform refers to "subscription", that is, the content...>>

Question 10: What is the use of the original ID of the WeChat public account? ? I don’t know. I took a screenshot of it when I applied and saved it. The more I think about it now, the less I understand what it’s for.

Maybe in a future upgrade, both the nickname and WeChat ID can be changed, but only the original ID cannot be modified?