What impact does weather have on business?

With the development of the times, the impact of weather on business is increasing. There is a company in Japan whose main business is engaged in store design, sales planning and market research. There is a "Life Weather Report" that guides customers to unconscious purchasing actions based on seasonal or climate changes. This report classifies factors such as temperature, humidity, and sunshine, and analyzes the relationship between weather and product sales. For example, whenever there is a typhoon or rainy weather, the sales of dry batteries will surge; when the weather is sunny, off-road vehicles are sold in particularly large quantities; heaters are particularly popular in early winter or when cold waves come; in winter, when hot pot sales are booming, the sales of hot pots are also booming. Sales of aprons, seats, orange juice and tofu will also increase. The weather analysis results performed by this company are very accurate.

Japan's Mitsubishi Corporation and Mitsubishi Dentsu *** cooperate to produce and issue a "Sales Trend Forecast Report" based on the analysis of meteorological information, which is transmitted by fax to supermarkets in four major regions across the country twice a day. user.

Currently, there are more than 10 companies operating such services in Japan. Since the weather information provided is very helpful to actual sales activities, it is welcomed by corporate users.

In a supermarket in Australia, there was a manager who made a fortune selling watermelons. For two years, due to the long-lasting high temperatures in summer, there was a shortage of melons and fruits in some big cities, but this manager had sufficient supply, strong sales, and huge financial resources. By the third year, some fruit company managers followed suit and ordered large quantities of watermelons, while he bought fewer watermelons in large quantities. This year, the weather was cool and the hours were long, but he was the only one who did not worry about the slow sales of watermelons. It turns out that commercial meteorology helped a lot. He studies the relationship between weather and commodity demand, and can predict the demand for commodities, thereby accurately judging the market, arriving at objective production, procurement and sales plans, and obtaining maximum economic benefits.