Traditional Culture Encyclopedia - Weather forecast - 202 1 3000-word model essay on jewelry sales summary
202 1 3000-word model essay on jewelry sales summary
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Monthly Work Summary of Jewelry Sales 1
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I have been a member of Chow Tai Fook Jewelry for 12 months.
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In this year's work, I constantly challenged myself, worked diligently, strictly abided by the rules and regulations of shopping malls, honed my working ability in practice, and greatly improved my business level. I know that my progress in work was distributed with the help of everyone, and it was also highly recognized by the leaders of the mall. In July, I was appointed as the head of the cabinet, which was the greatest affirmation of my work. Looking back on the stormy course I love to experience in the past year, I have made the following work summary:
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First, the cultivation of moral quality and professional ethics through continuous learning in newspapers, books and magazines, so that they love their jobs, have a strong sense of responsibility and dedication, have a correct working attitude, be serious and responsible, strengthen the study of professional knowledge, and constantly recharge themselves, which is the source of confidence in selling jewelry.
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2. Work quality, achievements, benefits and contributions. I finished my work with high quality and efficiency. At the same time, I also learned a lot at work and exercised myself. Through unremitting efforts, my work performance has been greatly improved.
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3. Experiential sales at work is an art. As a jewelry salesman, we should pay attention to language skills and several aspects to be considered at all times, so that customers can buy satisfactory jewelry.
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1 Greet customers 3 meters carefully, 1 meter for inquiries. Smile service is the key to create a relaxed and happy shopping environment.
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2 fully display jewelry, because most customers lack jewelry knowledge, so it is very important to display jewelry. The more customers know about jewelry, the stronger their satisfaction after buying it, as the saying goes; ? Satisfaction |? It is the customer's best monthly summary of advertising jewelry sales.
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3 facilitate the transaction, because the value of jewelry is relatively high, before the final transaction, the customer's pressure is great, so the salesperson should take a distracting method to reduce the pressure on the customer.
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Familiar with the wearing, maintenance, use, origin and quality of jewelry.
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After-sales service, customers should introduce the knowledge of wearing and maintenance in detail after buying it, and finally say some words of blessing to make customers feel happy. Enhance the feelings with customers and look forward to the occurrence of secondary consumption.
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Seize every sales opportunity, wait for the arrival of customers in the best mental state, pay attention to your appearance, wear clean and decent clothes, and insist on makeup every day.
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IV. Shortcomings in the Work and the Direction of Efforts Summarizing the work in the past year, although there has been no small progress, there are still many improvements and shortcomings. For example, if you don't know enough about jewelry, you should strengthen your study, improve your sales skills and learn this knowledge. It is very important to learn from the successful experience of others. Sometimes bad sales can lead to negative thoughts, which is unacceptable. Negative thoughts are the enemy of sales.
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The summary of sales failure is not enough. Every sales failure has its reasons, such as whether the jewelry recommended by customers meets the needs of customers, and whether the attitude towards customers is blunt and leads to customer dissatisfaction. Is the jewelry fully displayed to customers? Wait, these all need to be considered. As a cabinet leader, just like a squad leader who leads troops to fight, it is very important to rush to the front line to influence and infect members. As a cabinet leader, we should first set an example and set an example. A counter is a collective, and full unity can release the greatest energy. Learn from each other and make progress together. In a word, I worked and was happy this year.
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1, welcome customers with a good mental state.
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Compared with other commodities, there are fewer people selling jewelry, and jewelry salesmen are often bored. If it is a specialty store, it should give a good environment and atmosphere to the sales staff, such as playing some light music and some professional magazines. There is no need to stand upright for a long time without customers entering the store. When the customer enters or is ready to enter the store, stand up politely and greet the customer with a smile. They can also give some greetings, such as? Hello? ! ? Are you welcome? . If it is a comprehensive shopping mall, the clerk should always be ready to receive customers. When customers enter the jewelry technology department, they should take measures to attract customers' attention to your counter as much as possible, such as observing diamonds with a magnifying glass and taking out a product to try on. This may make customers interested in your counter, but it is actually a small advertisement.
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2. Receive customers in time
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When the customer walks to your counter, you should smile at the customer and say hello to him, but don't approach the customer too early. You should create a relaxed shopping environment for customers as much as possible. When a customer stops at a counter and notices an ornament, you should approach the customer softly. I suggest you don't stand in front of customers. A good position is in front of customers. This will not only reduce the pressure that may be caused when you face to face, but also make it easier for customers to talk, because talking with a side face is much more labor-saving than when you face to face, and it also respects customers. In addition, the salesperson can persuade the customer to try it on, which requires giving the customer a message that it is difficult to choose the right jewelry without wearing it, and at the same time dispelling the customer's worries. If you don't buy it after trying it on, you may be supercilious, so that you can take out the jewelry without any worries.
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3, fully display jewelry
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Because most customers lack jewelry knowledge, it is very important for salespeople to show jewelry. Many salespeople mechanically open the counter when a customer asks for a piece of jewelry, and then give it to the customer to praise the style separately. In fact, when you start to take out diamond jewelry, you should first describe the diamond cutting. You should keep swinging the diamond jewelry with your hands and moving your mouth, and then basically give the description to the customer, so that the customer will probably imitate your actions to observe the diamond and ask, what is this? Belgian cutting? What is this? It's on fire. The salesperson can answer. This kind of question and answer is a skill for salespeople to display jewelry, and it is not limited to their own description, so it is easy to feel boring. When customers choose eye-catching styles, the clerk should recommend two kinds of jewelry with big contrast, and customers should choose long-term observation and re-describe the styles represented by the two styles. In this way, it is easy to lock and narrow the style and scope of customer choice.
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4. Take the opportunity of customers' questions to introduce jewelry knowledge as much as possible.
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The more customers know about jewelry, the more satisfied they will be after buying it. When a lady wears a newly bought diamond ring to work, she always wants to attract the attention of her colleagues. When others see this diamond ring, she will talk about her understanding of diamonds and fully enjoy the spirit of owning a diamond. At the same time, she is advertising for you. As the saying goes; ? Satisfied customers are the best advertisements? ,? The most influential advertisement is the people around you? . However, if you explain jewelry knowledge whether customers want to listen or not, it will also attract customers' boredom. Therefore, timing is very important, seize the opportunity in the whole process of sales, especially when customers question it.
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5. Guide consumers out of the purchase misunderstanding, foster strengths and avoid weaknesses, and skillfully explain the quality of diamonds.
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Due to the misleading of some marketing units, many consumers demand that the origin of diamonds is South Africa and the purity is VVS, which is very good. When encountering such a problem, the salesperson can neither simply say no nor irresponsibly say yes. For example, when a customer asks if there are any South African diamonds, we can say yes first (otherwise the customer may turn around and leave), and then tell the consumer that the quality of diamonds is actually measured by 4C standard. South Africa produces a lot, not all diamonds are good, and most diamonds in the world are mixed by De Beers. Let's say our diamonds come from De Beers. As for the grade of diamonds, salespeople should first take the initiative when obtaining certificates for customers, that is, look at them before handing them over to customers and affirm them according to the grade. Just like an introducer, assuming that cleanliness is the figure and whiteness is the appearance, combining the principles and conditions of diamond grading and price comparison, we can persuade customers to summarize the work of jewelry sales month.
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6. Promote transactions
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Because the value of jewelry is relatively high, it is not a small expense for customers. Therefore, before the final transaction, they are often nervous and depressed, and even temporarily placed. Look around again? May never come back. This requires salespeople to take distracting methods to reduce the pressure on customers, such as talking about jewelry fashion to colleagues or customers' peers, and taking out several grades of jewelry boxes for customers to choose from.
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7. After-sales service
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When the customer decides to buy and pay, the clerk's work is not over. First of all, he should fill in the after-sales information, introduce the wearing and maintenance knowledge in detail, and spread some new jewelry knowledge, such as? If you don't wear it, please put this jewelry alone and don't pile it up with other jewelry. ? This sentence immediately caught the customer's attention: Why is this because diamonds are very hard, 140 times harder than rubies and sapphires and 1000 times harder than crystals (this may be another topic in her office)? If they are stacked together, they will damage other gems. . ? Finally, it's better to use some words of blessing instead of the usual ones? Welcome to visit next time? , for example? May this diamond bring you a bright future. ,? May this diamond bring you a happy life. Wait, you want to talk? Love? Words are always integrated into sales.
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8. Summarize the sales process and experience
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Analyze and classify customers and reflect special problems in time. Communicate with colleagues, find shortcomings, help each other and improve together.
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Finally, I would like to talk about professional ethics, that is, to be honest, and it is strictly forbidden to practice fraud, confuse the fake with the real, and shoddy the bad behavior. To treat customers as relatives, only in this way can we treat customers sincerely. Secondly, peers should not engage in unfair competition and slander each other. Some salespeople pull business by belittling others, but they don't know that they are belittling themselves. First, you may be belittled by many colleagues, and second, you may be belittled by customers. Therefore, honesty is beneficial to others and more beneficial to yourself.
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Monthly summary of jewelry sales II
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Time flies, half a year has passed in a blink of an eye. Looking back on the work of our security team in Yangzhou International Jewelry City for half a year, we can say that we have gained a lot, benefited a lot and learned a lot, but there are also many problems. In order to do a better job in the future, according to the requirements of the leaders, the work of the security team in the past six months is summarized as follows:
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I. Work in the first half of the year
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He began to be on duty on October 9th, 65438/kloc-0 this year. As we are a newly formed team, working in a large international enterprise like Yangzhou Jewelry City is of great responsibility and pressure. In order to complete our task with good quality and quantity, we focused on three tasks in the first half of the year.
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The first is to grasp team building.
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Excellent team is an important guarantee for doing a good job. Since the establishment of the security team, we have been insisting on team building? Grab your hands? Pay attention to the allocation of personnel and the improvement of quality. In terms of staffing, we recruited 2 1 student players from Jiangxi Police Academy. At the same time, we also pay attention to recruiting excellent players from military veterans. Through half a year's efforts, the number of our team has increased from 7 at the beginning to 39 now, which is five times that of the original. In team building, we put? Xiang Ma? 、? Horse racing? 、? Train horses? 、? Raising horses? Combination. While introducing players through multiple channels, we attach great importance to the improvement of the overall quality of players. After each new team member comes in, we should organize a safety professional quality training for half a month. At the same time, we also specially invite experts from Yangzhou Fire Brigade to teach the team members fire knowledge and skills, so that the team members can master the basic skills as soon as possible and meet the post requirements. After the team members take up their posts, we also insist on skills training two days a week, rain or shine, hot and cold, and constantly improve the professional quality of the team members.
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Over the past six months, our security team has become a team that can pull out, fight loudly, have strong execution and combat effectiveness, and can complete the task well.
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The second is to grasp the system construction.
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The key to a standardized, orderly and fruitful work is to rely on a scientific and applicable system as a guarantee. No rules, no Fiona Fang? . After the formation of the team, we introduced a set of strict and practical systems of duty, succession, study and training, implemented paramilitary management for the team, standardized everyone's behavior with the system, and ensured the completion of work tasks with the system. For example, the team members on duty must arrive at their posts 15 minutes in advance for handover; Team members must March in procession to and from work, fully demonstrating the quality and charm of soldiers.
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The third is to grasp ideological construction.
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Because our players come from different places and positions, their comprehensive qualities, personalities and hobbies are different. More importantly, they are all just in their early twenties and full of blood, which is not only the need of our security work, but also the need to pay attention to in our daily work and life. Young people have great plasticity and variability. Therefore, in the team building work, we should carry out ideological and moral construction throughout and persevere. In terms of working methods, we should flexibly insert ideological education into class meetings and business meetings instead of training, have individual heart-to-heart talks with team members, carry out typical case education, hold flag-raising ceremonies and other forms to implement ideological and moral education flexibly and diversely. For example, we seized the story of Comrade Lei Ming's saving lives in the rain, and organized all the team members to start on the basis of learning. Where is the value of people? 、? How to be a politically qualified and professionally competent security guard? 、? I think a qualified safety monitor should be a big discussion. Every team member can write in-depth and valuable articles on the basis of study and discussion, and most team members can put their learning experience into concrete actions. For the problems and mistakes in the work, it is required to report them in time. If there are mistakes, they must be corrected. If there are mistakes, they must learn from them, cheer up and improve their work.
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Various forms of ideological and moral education have achieved practical results. No matter at work or in daily life,
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In our team? Three more and three nothing? The situation is gratifying. Namely: more active work, less passive response; There are many hardships in doing things, no bargaining; Many people do good deeds, but few break the law.
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Second, the experience of working for half a year
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Over the past six months, we have made a lot of achievements in our work, study and life, and we have also been trained and improved, which can be said to have benefited a lot. Mainly benefited from the following aspects:
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First, thanks to the correct leadership and careful care of company leaders.
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First of all, as a leader, Director Zhang can walk ahead in all work, setting an example for the majority of players and increasing their enthusiasm and confidence. At the same time, Zhang, Li and other leaders visited the security team members many times, telling them about the situation, requirements, security business and property management knowledge, which greatly encouraged the team members; More importantly, every major event, leaders like Zhang can come to the scene to organize and direct. All this is an important guarantee for our security team to complete the task well.
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The second is to benefit from innovation at work.
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We are engaged in security work in Yangzhou International Jewelry City. Yangzhou International Jewelry City is an international jewelry industry platform with high-end positioning, large scale and advanced concept, which requires our security work to keep pace with the times, not only to keep up, but also to stay ahead of the development of the jewelry city, otherwise it will be passive and problems will arise. Therefore, we should try not to be disturbed by habitual thinking and experience in our work, proceed from objective reality, critically accept new thinking, persist in constant innovation, and regard innovation as the soul and motivation to do a good job. The first is the innovation of work content. We didn't stop at boring system requirements and preaching to players in our work, but infiltrated the work level into the life level, from appearance to heart. When the players are sick or in trouble, we will try our best to care and help as long as we know, and as long as we can do it, we will try our best.
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Do it. If you can't, try your best to help. If a player's hand is injured and his work and life are affected, we will visit him in time, give him food, help him wash clothes, and help him adjust his shift to work so that he can rest at ease. When we know that the players have birthdays, we will order cakes for them in advance and hold small birthday parties for them on time. This humanized management not only deeply touched the individuals who were helped, but also made all the team members feel warm and see hope. Secondly, the innovation of ideas. We adopt the education method of typical cases and try our best to guide team members to constantly update their concepts. For example, in the newspaper, some typical positive and negative cases that have certain persuasion and education function occurred in the company. We all organize team members to learn and guide them to ask more questions. Why? , received a multiplier effect. Make most team members' attitude towards work change to the direction of respecting their posts and loving their careers. The third is the innovation of working methods. Working methods are particularly critical in the work. Facing the ever-changing working environment and requirements, we constantly innovate our working methods, making our working methods from serious to flexible; From single to diverse; From meeting to normalization; From preaching to talking and caring. This beneficial innovation attempt has been proved to be effective and successful. Many players can consciously dispel the temporary concept, establish the idea of long-term combat, and make themselves more at ease and work hard.
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Third, thank all the players for their joint efforts.
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Most of our players come from the Army and the Police Academy, and they all received strict and standardized militarization training to varying degrees. In their work, they can seek common ground while reserving differences and take the overall situation into consideration. No matter how hard the working conditions are, how simple the living conditions are and how arduous the task is, they can unite and cooperate, work together and try their best to complete the task. Their spirit is really touching. In the first half of the year, we were able to complete all the tasks well in the case of many large-scale activities, complicated conditions and unfavorable weather in the Jewelry City, and the concerted efforts of all the team members were indispensable. These are all condensed with the wisdom and sweat of all the players.
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Iii. Existing shortcomings and future efforts
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Looking back on our work in the past six months, we can clearly see our own gaps and shortcomings while making achievements. Outstanding performance is as follows: First, because the players come from all directions, their comprehensive quality is uneven; Second, our working methods need further innovation and improvement; Third, there is still something unsatisfactory in the work. These, we will make up our minds in the future work, overcome and improve, and do our best to do better and better in the future work.
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In the second half of the year and in the future, the work requirements will be higher and more difficult, which puts new and higher requirements on our work. We must face up to the reality and admit the difficulties, but we are not afraid of them. We will face up to the difficulties and do a good job. What exactly should I do? Three major innovations? ,? Two big promotions? , finally realized? Three aspects of satisfaction? . That is, innovate again in concept, work quality and work method; Great improvement in work performance and self-image; Finally, the company leaders, jewelry city leaders, domestic and foreign leaders, merchants and customers who come to jewelry city are satisfied.
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