Traditional Culture Encyclopedia - Weather forecast - How to make food posters for primary school students? What are the design methods of food posters?

How to make food posters for primary school students? What are the design methods of food posters?

How to draw a food recommendation card requires you to have a general design idea or design a pattern yourself. Then choose the appropriate cardboard in turn, cut out all kinds of "small parts" according to the pattern, stick them together with white latex, and pay attention to color matching, and finally combine them into a complete picture. First of all, write the theme "making food cards". Second, we should use colored lead and borders to design the layout. Third, we should continue to add hand-painting with colored lead: food will enrich the layout. Finally, use a pencil to supplement the content. This "food card" is completed ~ What are the design methods of food posters? First of all, the posters we make are divided into commercial posters and artistic posters. Of course, for us, we all work for enterprises or customers, which basically belong to commercial posters, so we should understand some characteristics of commercial posters. Commercial posters refer to posters that promote a certain commodity or a certain commercial service. When making commercial posters, we need to consider the attributes of products, the users of products and the customers we serve, and make targeted designs that meet the project, so as to attract people's attention in a short time and turn ordinary users into their own potential customers. What should be paid attention to in commercial poster design? The first thing you need to know is that the atmosphere and central idea of poster design with different themes are different. The layout of the poster design reflects the image and beauty of the poster. The layout needs to be beautiful and orderly, and it needs to have its own characteristics to attract users to stay on the posters you designed. Only by winning users' attention can you have a chance to turn ordinary users into their potential customers. Otherwise, all the publicity will be successful. Poster design is inseparable from the structural arrangement and design of poster layout. Poster layout design needs to pay attention to the following points: 1. Poster Layout Design-Simplifying Font The current layout design trend is popular with titles, short articles, big pictures, well-defined (blocky structure) masculine and straightforward beauty, few turning points in writing, no whole part, few font changes and few lines. 2. Poster layout design-The information of the same level is divided into the same plate, and the blank space between plates needs to be appropriate, otherwise it will give people a feeling of unclear level, unable to see the key points and find the target. 3. Poster layout design-"Shelf display" displays poster information in different categories, which will also reduce browsing time and get the information you need from the layout as soon as possible. Share the general steps of my personal poster design: define the needs. No matter what you do, you must understand one thing before you start, and that is what to do. What's the purpose? When we do things, as long as we understand these two points, doing things in this direction will generally not deviate from the theme, nor will we revise the manuscript repeatedly. For example, Party A asks you to design a poster, which is aimed at promoting the new water cup, and you can enjoy a certain period of discount. We must understand what the poster is for. First, we must understand that it is a new product, and second, we must know that there is a discount. We must expand the discount to attract users. The third point: understand that the purpose is to promote new products and attract users' desire to buy, and clarify the theme style. Here we know what to do and what the purpose is, and then we must make clear the theme style direction of the design. Since we want to promote new products and achieve the effect of preferential activities, we can't take the lead, and we can't just focus on the one hand, we should enlarge the characteristics of new products. Preferential activities play a role in attracting users and cannot weaken the search for materials. After designing a clear style, we need to find suitable materials. You can't just find a product picture to deal with. Product pictures must show the characteristics of new products, at least not blurred, so the selection of materials is also very particular. After the material is determined, we begin to design and make posters, which are nothing more than typesetting, how to look good and how to arrange, but we should also pay attention to clear themes, strong breathing, clear levels and smooth reading. Case Analysis If you want to do a good job in design and have certain design thinking and typesetting skills, you must appreciate a large number of excellent cases on weekdays, so you must not miss the resources we can see, whether it is domestic or foreign. When we appreciate works, we can't just look at them. Let's see how to appreciate other people's excellent works. How to turn it into your own knowledge and apply it to your own design projects. The poster above is mainly to promote food. The main picture is typeset in the center, the theme copy and other copy are typeset in the center, and decorations such as chopsticks, cups and spoons with illustrations are added around. The taste copy is hand-written, which reflects the handcraft of food, and the color is combined with red, which reflects the visual impact of appetite. The poster above is mainly to promote food, which is arranged in the lower right corner of the main picture, and the theme copy and important copy are in the top visual area. Chalk fonts are used to reflect the sense of handwork, while simple illustrations as the decoration of the picture atmosphere can not only enrich the picture, but also reflect the sense of handwork. The poster above is mainly to promote food, and the theme copy is written in the lower right corner of the main picture, reflecting the sense of craftsmanship of food. The picture mainly highlights food and theme copy, content with excessive element decoration, and highlights the main vision. Case Exercise Through the above case analysis, we will use case exercises to help you better understand this skill and apply it to your actual work. Let's get started! 1. Copywriting First of all, let's take a look at the copywriting and product drawings. The copywriting is very short and there are appetizing foods. Here, we also designed this poster in a way that reflects the sense of craftsmanship. 2. Layout of the main picture We used diagonal layout to design this food poster. First of all, we typeset the main picture of food in the right position in the lower right corner of the picture, and the visual effect of the main picture is slightly larger. Because it is mainly to promote food and highlight the appetite of food, we choose vitality orange as the background color. 3. Theme typesetting dislocates the theme copy up and down to make the picture more dynamic, and adds some decorative elements around the main title. 4. Other copywriting depicts the top of other copywriting in the upper right corner, while maintaining a style perpendicular to the theme. Keep reading consistency to describe the three labels of food. We use retro style as a design expression, which is more representative and can better reflect the handmade image. Price labels are also important copywriting information, so we use the style of small bubble labels to stand out. Here, our main picture and copy are typeset into pictures, and then we can decorate the whole picture. 5. Picture Decoration We choose the main frame with color block style. The color blocks are as casual as possible, making the picture more friendly, making the user's vision attracted by specific color blocks, and finally enriching the picture again. Add an illustration-style main picture to the theme copy to make the theme more design-oriented. Add a pair of illustration-style chopsticks under the main picture to set off the atmosphere, add some hand-drawn lines to make the whole picture more handmade, and add background to the illustration of the main picture for decoration. And add paper texture effect to make the whole picture more vivid. 6. Prototype packaging △ Another typesetting method summarizes that layout design is the most basic knowledge in our design. When designing, we need to analyze the temperament and tonality of the project, and always remember the four principles of layout design: alignment, contrast, repetition and intimacy. At the same time, when appreciating excellent works, we need to analyze and summarize them, so as to truly understand their Excellence. And in their own projects, they can be used reasonably. Today, they mainly share the design skills of handmade food, mainly using handwritten fonts and illustrations to set off the atmosphere and make the picture more visual. I want to be a handwritten food tabloid. Who has the information and layout (preferably illustrations)? (hurry up! There is a custom in jiaozi in the north of China. On holidays, they always entertain their relatives and friends with jiaozi. Especially on New Year's Day, when the whole family pays New Year's greetings, they sit around and chat with jiaozi, and they talk about everything, which leads to laughter from time to time. It's fun. "Everyone loves jiaozi, and the New Year's Eve dinner in jiaozi is especially delicious". When people are eating this smooth and delicious water cake, if they know more about its origin, who will not marvel at the pasta garden with a long history in our ancient civilization! During the Spring Festival, many areas in China pay attention to eating rice cakes. Rice cakes have yellow and white colors, which symbolize gold and silver respectively. The rice cake is also called "rice cake", which is homophonic with "getting taller every year", meaning that people's work and life are getting better every year. Therefore, there is a poem by predecessors, which called the rice cake: "The meaning of the rice cake is a bit deep, white as silver and gold as gold. I hope that when I get old, I will be profitable, and I sincerely hope that my wealth will come. " Yuanxiao Yuanxiao originally meant "the night of the Lantern Festival", because the main activity of the Lantern Festival on the fifteenth day of the first month was to watch the lights and enjoy the moon at night, and later the name of the festival evolved into "Lantern Festival". The Lantern Festival will be celebrated on the fifteenth day of the first month, which pushes the celebration of New Year's Eve to another climax. On the night of Lantern Festival, the streets are decorated with lanterns and people appreciate them. Solve riddles on the lanterns and eating Yuanxiao have become the customs of several generations. Zongzi Zongzi is fragrant and elegant, soft, waxy and greasy, and has a variety of tastes, which is quite popular among people. However, glutinous rice, the raw material for making zongzi, is oily and sticky. Eating too much will easily lead to indigestion, which will lead to increased gastric acid secretion, abdominal distension, abdominal pain, diarrhea and other symptoms. Do not be greedy. According to legend, in ancient China, the emperor had rituals of offering sacrifices to the sun in spring and the moon in autumn. In the folk, every Mid-Autumn Festival in August, there is also a custom about Yue Bai or offering sacrifices to the moon. The famous proverb "The moon is full on August 15th, and the Mid-Autumn moon cake is sweet and fragrant" tells the custom of urban and rural people to eat moon cakes on Mid-Autumn night. At first, moon cakes were used to worship the moon god. Later, people gradually regarded Mid-Autumn Festival as a symbol of family reunion, and mooncakes gradually became holiday gifts. Laba porridge Laba Festival is not only an activity to worship ancestors and gods, but also to drive away epidemics and eat "Laba porridge". China has a history of drinking Laba porridge for 1000 years. On the day of Laba, Laba porridge is cooked in the imperial court, yamen, temples and people's homes.