Mother's day activity planning

Mother's Day Activities Planning Chapter 65438 +0 Reading the ancient Mother's Day poem "Wanderer"

Activity time: 9: 00 am on May 6th.

Venue: classrooms of each class

Activity content: Each class learns and recites The Wandering Son.

Activity requirements: Every child has a manuscript of ancient poetry to read.

Person in charge of the activity: Zhang Moumou and Han Minmou are responsible for printing the manuscript, and one copy is in hand, which will be taken home to read after returning to school.

Mother's Day Activities Planning Part II: Background of Mother's Day Activities

In order to improve the popularity as soon as possible in a short time, enhance consumers' impression and memory of "-"and promote sales with brands, this activity plan is specially formulated. Mainly with the help of Mother's Day, the concept of Mother's Day is spread in the name of "-",reminding target consumers to pay attention to "Mother's Day", causing them to celebrate "Mother's Day" and letting "-"penetrate into the emotions of target consumers, thus achieving the marketing purpose of improving brand awareness and increasing the purchase rate of brand names.

Second, Mother's Day activities.

1, a mother's day promotion plan to improve brand awareness.

2. Improve the named purchase rate of target consumers.

Three. Mother's day promotion plan mother's day activities focus

1, strive for the first effect and create hot topics in society.

Celebrating "Mother's Day" has become popular in large and medium-sized cities, but few people know it in Luohe area. "-"through activities related to Mother's Day, it can cause a certain sensation effect and make the activities become a public focus topic. And in the hearts of consumers who know "Mother's Day" for the first time, they can leave the impression and memory of "Let me know Mother's Day", resulting in good social effects and brand communication value.

2. cater to the psychology of target consumers and meet emotional needs.

The target group of "-"is successful people aged 25-45 who hold middle and senior positions in government agencies and institutions. Due to the busy official business, there is generally less time to spend with family members, especially parents, so there is a common knot of "repaying the kindness of parenting", which can trigger their potential emotional needs.

3. Select blank media

Time zone, to create the greatest communication effect.

This activity avoided the temporary weak marketing peak of other brand media and promotional activities before May 1, and reached its climax on May 8, and the effect of the activity doubled. The emotional factors contained in "Mother's Day" activities, as well as the freshness among Luohe consumers, can completely offset the information acceptance fatigue accumulated by consumers during May Day and achieve the best communication effect.

Four. The content of mother's day activity flow

(1) Warm-up phase of the activity

Most people don't have the habit of "Mother's Day", and "-"itself is not well known, so it is risky to "cold start" the whole activity directly. In order to ensure that the activities have a greater effect, it is necessary to carry out relevant warm-up and guidance activities to pave the way for the official launch of the "Mother's Day" activities. Informing the public that "this year is Mother's Day" and the activities and commitments to be done on "Mother's Day" will arouse consumers' desire to participate in the activities.

Time:

Content:

1 500 special quality supervisors

In order to accurately locate consumers and improve the effect of this activity, 500 middle and senior managers of government and enterprises were specially selected to mail greeting cards and mother's day leaflets on May 1 to inform them of the activities of "Mother's Day" and invite them to participate in the activities of celebrating "Mother's Day" in various activity hotels on May 8. By employing them as quality supervisors of relationship marketing, we can promote their subjective initiative and expand the word-of-mouth effect among middle and high-end consumers.

2. Satellite TV stations of cable TV stations insert advertisements.

Cable TV stations put advertisements to inform consumers of the contents of the activities held and the main places to carry out the activities. The duration of the advertisement is 30 seconds, and the broadcast form is that TV stations insert advertisements.

3.50 hotels have free wine tasting.

On May1-May 8, we selected 50 high-end hotels in Luohe City, set up a booth of "Shaoyang Winery" in the lobby of the hotel, set up a small bottle of "Shaoyang Winery" wine and invited the target consumers who came to the hotel to taste it for free. Yi Labao was placed around the booth, introducing the activities held by the hotel on Mother's Day on May 8th, and distributing leaflets to consumers.

4. The banner of "Mother's Day" is hung on the main street of Luohe.

From May 5 to 8, banners were hung on the crowded streets in Luohe city. In the name of "Shaoyang Winery", we remind everyone to pay attention to "Mother's Day" with sensational language, forming a strong festive atmosphere.

5. Send a "Mother's Day" family message; Send the activity content by SMS.

From May 5th to 8th, in the name of Shaoyang Winery, a wonderful message of "Mother's Day" was sent to the target consumers with the wine ordering card of Shaoyang Winery, reminding consumers that May 8th is "Mother's Day" and impressing consumers with emotional communication. On May 7th and 8th, the content of the event was sent by SMS, informing the target consumers of the content and main location of the "Shaoyang Winery" event on May 8th.

6. Distribute leaflets in high-end consumer places in Luohe.

From May 6th to 8th, in addition to offering free wine tasting in 50 hotels, other high-end shopping malls, entertainment centers and other places were selected, and exquisite leaflets were distributed to inform Shaoyang Winery of the Mother's Day activities on May 8th and the names of the hotels where the activities were held.

(2) The implementation period of Mother's Day promotion plan

After the early start-up work, the activity entered the final implementation stage. On May 8th, 50 hotels will be launched at the same time, which requires a large number of personnel. Training must be done in advance to ensure the details of work implementation.

Time: May 8th.

Content:

1, beautiful folder of "Mother's Day" submitted by Dahe.

Luohe Dahe newspaper published a dm page of Shaoyang Winery, reminding the target consumers to take action to celebrate Mother's Day, and informing Shaoyang Winery of the activities of the day and the promises of gifts provided to promote their actions.

2. Advertise the mainland special zone newspaper.

A half-page advertisement was published in Inland Special Zone Daily to express condolences to all mothers in Luohe by way of greetings and congratulations, to convey the activities held by Shaoyang Winery for Mother's Day that day, and to invite target consumers to participate in the activities in designated hotels. In the same period, he published an essay in the column of Shaoyang Winery Cup and Mother and Growth.

3.50 hotels launched "Send Ebony Combs and Carnations to Mothers"

Give away activities in 50 hotels designated by Shaoyang Winery: 18: 00-20: 30. Customers who bring their mothers or their wives and children to the hotel for consumption in the evening will receive a high-grade wooden comb of Tan Carpenter and a carnation presented by Shaoyang Winery. In addition, a small bottle of "Shaoyang Winery" wine can be presented according to customer's requirements.

4, mother's birthday, extra gift.

Celebrate my mother's birthday in 50 hotels designated by Shaoyang Winery. In addition to ebony combs and carnations, I will give you an extra beautiful gift.

Verb (abbreviation of verb) activity evaluation

Count the ratings of TV media on the day of release, and estimate the number of arrivals according to the number of times.

Statistics newspaper media circulation, according to the number of publications, the number of people in circulation to estimate the number of people arriving.

Estimate the flow of people crossing the street with banners every day and count the number of people arriving.

Estimate the daily passenger flow of the hotel, compare it with the passenger flow before the activity, and count the number of arrivals.

Statistics may1-may 7, the number of customers attending the wine tasting and the number of publicity pages issued by the hotel.

Count the number of customers and gifts received by the hotel on Mother's Day.

Statistic the sales curve from April 2 1 to May 8, and evaluate the sales effect.

Based on the above contents, according to the statistics of media arrival data and sales data, write an activity effect evaluation report.

Intransitive verb gift application

Ebony comb:

Carnation:

Birthday gift (to be determined):

Seven. Media application

Newspaper media

May 8: Inland Special Zone Daily, 1/4 edition, 1 time. (Shaoyang Winery Mother's Day was grandly launched)

Television media

May 1-7: The satellite TV of Luohe Cable TV Station is plugged in for 30 seconds. (Mother's Day activities promotion)

Short message media

May 6 -8: Through SMS platform.

Mother's Day Activity Planning Part III-Determining Marketing Objectives

The determination of marketing objectives is particularly critical to the success or failure of event marketing planning. Different marketing objectives require different funds and personnel. For banks, the goal of any marketing activity is to improve the efficiency of banks, and it also includes related factors such as enhancing brand awareness and influence, customer loyalty and increasing market share.

Second, make the activity marketing budget.

The activity marketing budget is closely related to the activity marketing content. So when you point out the marketing budget of the activity at the beginning, you should have "What should my marketing budget be?" Such a problem arises. Obviously, there is only one answer to this question, that is, how much does it cost to achieve the goal of this event marketing?

Generally speaking, the activity marketing budget is mainly divided into promotion expenses, material expenses, venue rental expenses, gift expenses, transportation expenses, labor expenses and other expenses. Among them, the most important are promotion expenses and material expenses. Even for the same type of activities, the marketing expenses of activities with different contents held in different regions vary greatly. Of course, the relationship between banks and the media will also play a great role. In addition, the activity marketing reserve fund is also an important part of the activity marketing budget, which is used to avoid the problem that the activity cannot be carried out normally due to the excess of the activity marketing budget.

Third, make clear the theme of event marketing.

The theme of activity marketing should focus on the activity goal. The theme of event marketing is often one of the difficulties in event marketing planning. For the event marketing planning of banks, we should first take relevant data or market research as the analysis basis, and then choose the appropriate event marketing theme. Secondly, analyze the content related to marketing objectives, customers and products that may become the highlights of publicity, such as whether it is close to a certain season or festival (Mid-Autumn Festival, National Day and other festivals that customers are more concerned about), and whether customers will have some similar needs.

Fourth, the marketing content of design activities

The content of activity marketing is the core of activity marketing planning, which mainly includes the design of activity time, activity form, activity copy, activity vision and activity experience.

1, the design of activity time

The design of activity time includes not only the design of the whole activity time, but also the time design of each part of the activity. Sometimes, when we hold an activity, it is often divided into three or more different time points. How to arrange the connection and progression of each time point is an important consideration in the design of activity time.

2. Activity form design

Event marketing can take various forms to attract customers. Such as outing activities, discussion activities, prize collection activities, etc. The design of activity form is limited by activity marketing objectives, activity marketing budget and activity marketing theme.

3. Design of activity copy

The advertising language, main publicity copy and other text content used in the activity need to be designed in the marketing planning process. This is because the implementation of activities is often completed by the cooperation of multiple departments. Taking the activity copy design of bank cards as an example, it generally needs a main advertising slogan (preferably within 10), a main advertising copy (generally composed of two opposite half sentences with the same word number), a main introduction copy (standard version of activity time, rules and instructions) and a main publicity copy (three 400-word activity introductions, excluding activity time, rules and instructions, etc.).

4. Active visual design

Event marketing often involves the attraction or publicity of some visual effects. For example, the color rendering of advertisements and the color matching of venues. The design of activity vision should take activity marketing as the theme.

5. Activity experience design

In the activity marketing strategy, direct interactive marketing activity is one of the important means to promote customer growth and improve customer viscosity. Among them, the actual experience of customers is extremely important. For example, outdoor activities such as bank outing, whether the route of the whole outing is reasonable and whether the customer's body can bear it are all factors that planners should fully consider.

Five planning activities on-site implementation

The implementation plan is mainly divided into sites, personnel, materials and processes.

1, location

The first thing that needs to be planned is the site, what kind of site to choose and how to arrange the site need to be planned. The choice of venue mainly depends on two factors: whether it meets the requirements of the activity content and whether the venue allows customers to participate in the activity better. For example, if we choose to set up a publicity point outdoors to promote activities, then we must consider whether this location is a gathering place for target customers and whether it will affect the normal walking of passers-by.

2. Personnel department

Personnel planning mainly includes the number of on-site executors and mutual cooperation. For example, conference marketing should consider the reception staff of the conference, the guiding staff of the selected venue, the staff who sign in at the front desk, the on-site service staff, the photographer, the electronic equipment support staff and so on.

3. Materials

Material planning mainly includes all kinds of materials needed for site layout, all kinds of materials for marketing and publicity, all kinds of materials for introducing products, prizes, etc. We need to plan the quantity, quality and preparation time of materials.

4. Process

Process planning is mainly aimed at meetings, competitions and other activities with overall processes. The planning of the process mainly refers to the successful links of similar activities and considers the participants' experience.

Mother's Day Activities Planning Chapter IV I. Theme:

Aimei, thank your mother.

Second, the activity time:

Seven o'clock in the evening on May tenth.

Three. Location:

Class evening self-study classroom

Four. Target audience:

All teachers and students of Maanshan Normal University

Verb (abbreviation of verb) activity background:

Hemerocallis live in the hall, and wanderers travel all over the world. In front of the main hall, the loving mother didn't see the day lily. The mother used the needle and thread in her hand to make clothes for her long-distance son. She sewed and mended carefully, fearing that it would delay his time to go home, but the one-inch-long grass won the spring glow three times. How much love is this? This is a poem by Meng Jiao, which expresses children's gratitude to their mothers and praises the greatest maternal love in the world. Maternal love is the eternal theme of human beings, and we give it too many interpretations and connotations. There is no touching soul of historical epic, no stormy waves, and a mother's love is like an affectionate song, melodious and shallow? When I think of my mother, my depression will turn into high emotions; When I think of my mother, wasting time will become great pride; When I think of my mother, the wandering wanderer will sprout the desire to go home; Thinking of my mother, my wandering heart has found a home! On mother's day, call your mother and tell her that you have worked hard, mom, thank you, I love you.

The purpose of intransitive verb activity:

1. On Mother's Day, we express college students' feelings for their mothers through this activity.

2. Through the May 4th series of activities of "I am the master in my youth", students can tap their potential in relaxed and happy activities, stimulate their youthful vitality and form a positive campus atmosphere.

3. Activate the campus atmosphere and strengthen the connection between students.

Seven. Activity form:

Theme class meeting.

Eight. Activity flow:

1. Pre-publicity: The Propaganda Department made exhibition boards, banners and posters for this event. The organization department of the school informs all departments to do a good job in the preliminary publicity work of all departments and mobilize students' enthusiasm for participation.

2. On the basis of the Youth League Committee's series of activities of "Spreading the May 4th Movement and Showing Youth Style", the General Branch of the Communist Youth League organized a group day activity with the theme of "My youth, I am the master" to study and discuss the spiritual connotation of the May 4th Movement.

IX. Later activities:

After the activity, the organization department will collect, summarize and edit the information of the activities carried out by each class and show the results.

X. expected effect of the activity:

Students in each class actively participated in the class meeting, reviewed their mother's dribs and drabs, and thanked her.

Eleven, the number of winners and awards:

Each department chooses the first place, the second place and the third place, and a total of fifteen classes are written on the red list of the school student union.

Mother's Day Activity Planning Chapter 5 I. Activity Background

Maternal love is the eternal theme of human beings. We give it too many interpretations and too many connotations. There is no thrilling historical epic, and there is no reversal of stormy waves. Motherly love is like a affectionate song, melodious and melodious, singing softly ... When you think of your mother, your depression will turn into high emotions; Thinking of my mother will turn my wasted years into pride; When I think of my mother, the wandering wanderer will sprout the desire to go home; When I think of my mother, my wandering heart will find a home!

Most countries designate the second Sunday of May as Mother's Day every year. This has become an international celebration festival. It was established to praise the great mother in the world, commemorate her kindness and promote filial piety. Therefore, our "Chaoyang" Youth Volunteer Service Team and Qingjiang Community jointly organized the "20xx Care for Poor Mothers" activity.

Second, the purpose of the activity

1. Care for poor mothers and let them feel warm and love.

2. Enrich college students' after-school life, increase their sense of social responsibility and cultivate love.

3. Promote the construction of campus spiritual civilization and carry forward the humanistic spirit.

Third, the theme of the event

Thanksgiving Mother's Day, Caring for Poor Mothers

Four. organizer

Qingjiang Community Sub-district Office Civil Engineering Department "Chaoyang" Youth Volunteer Service Team

Verb (abbreviation for verb) Activity time and place

Chengdu Qingjiang Community 20xx May 10

Activity of intransitive verbs

"Chaoyang" Youth Volunteer Service Team sent 15 volunteers to help three poor families in Qingjiang community.

Mother went home to express her condolences.

Volunteers will send condolences to show our concern, and send flowers and carnations on Mother's Day to show our blessing. Volunteers will help poor mothers clean and do housework. Listen to the stories of mothers and so on.

Seven, security risks and emergency measures

1. Volunteers arrived in Qingjiang community by bus. Bus route: Bus No.511arrives at Hezuo Sub-district Office and gets off at the activity site.

2. This activity selects two responsible persons to lead volunteers to the activity site. Before the activity, the person in charge and all volunteers receive training to explain the possible safety accidents and countermeasures during the activity to ensure the safe and orderly conduct of the activity.

3. When taking the bus, avoid the crowd and try to choose a time with few people. Avoid doing it in the hot sun. As it is early summer and the weather is hot, all summer medicine supplies should be prepared before the activity and all emergency measures should be taken.

Mother's Day Activity Planning Article 6 This activity is mainly to express children's deep affection and gratitude to their mothers, and it is a gift to their mothers that is worth cherishing forever. Learn to be grateful while remembering the kindness of your parents, learn to repay those around you, those who have helped you, and those in need.

1. An open letter from Mother's Day and a message from children to their mothers: The first Mother's Day in the new century has arrived. As children,

How does the kindness of the calf manifest itself? Perhaps, a thousand words are reflected in this short message.

2. I made a greeting card for my mother: the students made a card reflecting the affection between mother and son through painting and photo clipping as a record of affection and a permanent souvenir.

3. Family files: Every mother remembers her children's birthdays, hobbies and important days every other day, and how many children know their mothers' birthdays and hobbies? Quietly collect these things, record them, and give my mother an unexpected surprise from time to time!

4. My little plan of self-reliance: To repay my mother's love, it is important to learn to be self-reliant as soon as possible, and learn to help my mother share what she can, so that her mother will never worry about me again. Write down my little plan of self-reliance here! Say to mom: mom! Don't worry! These things don't need you to worry about me anymore!

Maybe this is the best gift for my mother this Mother's Day! The most gratifying thing for mom!

5. Design five ways to thank your mother:

Invite your mother to the movies.

2) Help my mother wash clothes once.

3) Perform a program for mom.

4) condolences to mother

5) make a cup of tea for mom

"Mother's Day" action eight-part:

1. It's time to do housework for mom for a day, let her relax for a day and have a good mood;

2. Then, play with her all day and let everything go with her;

3. Go out and order a cake on her back, not too big, and decorate it with warm patterns to make it look warm;

Going out to buy gifts can be decided according to mom's preference. If you like fashion and luxury, bracelets and bags are the first choice, followed by handicrafts. If you like simplicity, let's stick to scarves. Flowers are good, too. You can choose flowers according to your mother's personality, such as carnations and daffodils. (secretly! )

5. At night, when the sun goes down, the whole family goes for a walk in quiet places such as lawn and old town street to create a warm atmosphere;

6. Buy some colorful strips to decorate your home, preferably brightly colored; Only mothers who like fashion and luxury, if they like simplicity, clean up the house and make it spacious.

7. Celebrate Mother's Day at home at night and shout: Happy Mother's Day!

8. Give gifts. It's simple. In addition to choosing a good gift, I also verbally attached a sentence "Mom, I love you".

Just follow my "Mother's Day" action essay, and be sure to make my mother happy!