A short video recorded his hometown life. He sells tens of millions of mountain products on Tik Tok e-commerce every year.

So far, Lu Xiaokai has been on the road of e-commerce for three years, from a small white e-commerce company that didn't understand the rules of the platform, to a million people with annual sales exceeding 100 million, from a homeless guy who graduated from junior high school to an entrepreneur who was sent a banner to sell agricultural products in his hometown. At present, his fans on the Tik Tok platform have exceeded 6 million. In all this, what makes him most happy is that he is angry with his parents and is recognized by his hometown people.

Ordinary rural people can also do live broadcasts.

Before the age of 30, Lu Xiaokai had never been exposed to short videos and live broadcasts, let alone e-commerce. When I graduated from junior high school, I entered the society early, driving a taxi, selling mala Tang, working for others, and picking mountain products in the mountains. In order to earn money, Lu Xiaokai did many kinds of work.

Lu Xiaokai was born in Dongshan Village, Wulindong Town, Raohe County, Shuangyashan City. Wulindong Town is located in the south of Raohe County, facing Russia across the Wusuli River in the east. This is a veritable border town. Most young people in the village make a living by going out to work. His first contact with the media was in 20 19.

In this small border village, "I was the first person around me to make a short video." Lu Xiaokai was honest about the original intention of doing so. "Because it is good to send short videos on some platforms.

He wants to make money and give his family a better life. However, there are many restrictions on finding a job because of academic qualifications. A month's salary makes the family's life seem a little reluctant. In addition, Lu Xiaokai often has a hobby of shooting videos to record his life, so he did so.

Knowing nothing about shooting techniques and angles, Lu Xiaokai started shooting and sharing in his spare time, sharing his daily life and chatting in his spare time, but the broadcast volume was not ideal. After eight months of filming, I only got a few cents in the end, and the most time was 13 yuan. Lu Xiaokai remembers it very clearly. At this time, he had the idea of giving up for the first time.

"It has been done for so long, why do you want to give up? The wife saw her husband's frustration and encouraged him to continue, but at that time, Lu Xiaokai had little motivation. In order to give her husband more confidence, Lu Xiaokai remembers that his wife started live winter fishing and played ice fishing. In the weather of MINUS 30 degrees, the mobile phone lasts for a long time, and my wife's hands are often red with cold.

His wife's efforts were not in vain. The live broadcast of "Seize the Winter" brought a large number of fans and broadcasts to Lu Xiaokai, and also made them see hope. Lu Xiaokai is motivated to keep doing it. He also quit his job and decided to make this account full-time.

Lu Xiaokai is not satisfied with the present situation of video playing. Many times fans will leave a message asking him how to buy the dishes in the video. Lu Xiaokai thought that he had seen some videos of anchors carrying goods, and thought that he could also try the live broadcast of selling honey. The anchor is an ordinary rural person. The anchor sold more than one ton of honey in half an hour. "It turns out that rural people can also do live broadcasts!

This gave Lu Xiaokai great encouragement, and live broadcast with goods became one of his new goals. "The platform provides such a stage for the development of rural people, and I feel that I have caught up with the good times.

Stick to it and broadcast more than 40 shows a month.

After Lu Xiaokai was allowed to bring the goods, he was bent on doing it well. He sets himself a goal every day, how many videos to shoot today, how many to broadcast, how long to broadcast live, and how many fans to gain. For the way of bringing goods, Lu Xiaokai mainly used live broadcast at first. He counted, at most, there were more than 40 live broadcasts a month. "Sometimes I get up at five or six in the morning and broadcast at seven or eight in the afternoon. On average, it will be broadcast for more than ten hours every day.

Besides live broadcast, he has many things to worry about. All the goods sold in Lu Xiao are local agricultural and sideline products. At first, he thought it was very simple, just hang the product in the store. However, the sales of agricultural and sideline products require certificates such as production licenses. Because he knew nothing about these things, he once faced the situation that the goods could not be put on the shelves, and the platform also had rules. In addition, without guidance, it is limited in many aspects. These Lu Xiaokai had a great effort to understand.

Product acquisition and express logistics are another big problem facing Lu Xiaokai. Because all the products sold are local products, Lu Xiaokai needs to talk about cooperation with merchants and price with express delivery. It will be cheaper to measure the express delivery price. Being unfamiliar with these fields, Lu Xiaokai remembers that after a delivery, he knocked on the order number all day and didn't eat any food. Later, he learned that there was something called billing software, which could automatically backfill the order number. Shooting video clips, negotiating with merchants, and express delivery are all done by him alone. He is also groping bit by bit on the road of e-commerce.

Because of a video, the number of fans of Tik Tok has increased by one million, and tens of millions of agricultural products are sold every year.

Lu Xiaokai noticed Tik Tok as a short video platform long ago. Previously, he was only active in watermelon videos and today's headlines. Because the videos posted on Watermelon Video can be synchronized to Tik Tok, he registered an account at @ Lu Xiaokai to post videos, but he didn't care.

After posting videos many times, he found that his Tik Tok account had hundreds of thousands of fans. In 2020, he sent a short video about the difference between North and South, which made him earn millions.

After that, he began to try live broadcast with goods in Tik Tok. Unexpectedly, two or three thousand people came to the first live broadcast, and the stocks that had been prepared for several months were snapped up. In Lu Xiaokai's mind, Tik Tok is more conducive to e-commerce to bring goods. "Its daily workload is relatively large, its users are young, and its consumption concept will be updated. Since then, he began to pay attention to the Tik Tok platform.

More than a year after he officially entered the Tik Tok e-commerce platform, Lu Xiaokai often shared details of his daily life with netizens, such as trees and trees in the mountains in winter, laughing and clapping when chasing mountains with friends, houses in forest areas, and a glimpse of Russian scenery across the Ussuri River. Many local mountain products have also been introduced to the public. Up to now, his fan base has exceeded 6 million.

"My biggest wish is to help people in my hometown. Lu Xiaokai, where living conditions are getting better and better, does not stop there. He wants to help his fellow villagers with his own strength. There is a serious loss of young people in the village. Because of its remoteness, the purchase of goods in the hands of villagers is in a passive state. Lu Xiaokai used his rich experience in e-commerce to bring goods to his hometown, bought a villager, mountain products, at a price higher than the market price, and set up a studio to expand the scale, leaving more young people. So far, there are 25 people in his studio, including many young people who have returned from other places, and at the same time, more and more local young people choose to return to their hometowns to start businesses. He also insisted on cooperating with some poverty alleviation enterprises. " After they have sales, they will hire people, and the employment problem of ordinary people will be solved.

From simple e-commerce to the establishment of processing plants and the opening of physical stores, from the 40-square-meter rented house in the village to the 960-square-meter big warehouse today, Lu Xiaokai has taken every step steadily.

Raohe County has the Northeast Black Bee National Nature Reserve, which is rich in Tilia amurensis honey. He signed a contract with the 130 beekeeper to sell honey. During the period of * *, commodity exports suffered heavy losses, and the wild vegetables used for export in my hometown were unsalable. Knowing this news, Lu Xiaokai chose to buy it at a price higher than the highest market price 10 yuan, and sold 95% through the Internet. The local forest area is dominated by mountain mining. Since 2020, Lu Xiaokai has insisted on buying wild vegetables, mushrooms and pine nuts picked by people from mountain products at a price higher than the market price, and then selling them through the Internet, selling tens of millions of agricultural materials in his hometown every year. "I grew up here and know how hard they are, what's more, these uncles and aunts all watched me grow up.

In Tik Tok e-commerce, there are many talents like Lu Xiaokai, who are silently introducing the specialties of their hometown to more people. In order to help agricultural products with local characteristics go to the north and south of the river, ByteDance Public Welfare and Tik Tok E-commerce * * * jointly support the "mountain products Headline Plan", and strive to connect the agricultural specialty areas that need to be seen with the consumer groups with potential shopping needs through high-quality content and platform technology. In addition, "mountain products Toutiao will continue to carry out talent training throughout the country, help local governments build agricultural products brands, help the development of their agricultural characteristic industries, and drive more farmers to increase their income and become rich, thus boosting rural economic development.

"So far, we have more than 40 e-commerce anchors here, and the local people have tens of thousands of eloquence. For these, Lu Xiaokai is very pleased. He wants to let more local specialties go out. He insisted on bringing goods to his hometown, helping villagers solve difficulties, increasing sales and increasing income. Everything he did was recognized by everyone, because he bought the tea processing factory that was on the verge of bankruptcy, so that the people in other villages continued to gain economic benefits by picking tea from the mountains, and he was also sent two banners.

From a naughty boy who is not valued by people to a recognized entrepreneur, Lu Xiaokai never thought about it before. He felt that he had finally let his parents live up to expectations. As for the future, he wants to strengthen this team and bring more benefits to the villagers.