Model essay on the construction scheme of e-commerce website

Wechat official accounts are mainly divided into service numbers and subscription numbers. Customers need to make choices according to their own business development needs. Once the official account type of WeChat is selected, it cannot be changed later. Next, I will introduce you to five model articles on website construction scheme, and welcome you to read them.

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Website construction scheme 1 Nowadays, the Internet is full of various websites. The ultimate goal of website construction is profit. Website construction needs to find out what users need, so as to improve the sustainable development ability of the website. If you want to use the website to turn it into practical benefits, the marketing website is undoubtedly a better choice, which is the new trend of enterprise development. So, how should we do the operation of "marketing website construction"?

Building a website usually includes many details: planning, art design, overall layout, keyword distribution and so on. These details are the core competitiveness of a marketing website. In order to give full play to the effect of marketing websites, we need to start from the following aspects:

1, Marketing Website Construction-Overall Framework

Before building a station, we should consider the overall framework and make clear the priorities.

2, marketing website-play the role of "sales"

Since the enterprise is building a marketing website, let it play the role of "sales".

3, marketing website construction-to avoid invalid reading.

When building a marketing website, we should avoid more invalid reading and publicity, and the combination of graphics and text is more reliable.

4, marketing website construction-visual decoration

When building a marketing website, we must pay attention to visual effects.

5, marketing website construction-interactive function

Online customer service is generally more about customer consultation. Therefore, it is very important to establish contact between users and us.

With the advancement of the Internet era, marketing websites can improve the conversion rate of websites only by highlighting the marketing focus.

Website construction scheme 2 The enterprise website construction scheme is suitable for establishing a small and medium-sized enterprise that plans to display its corporate image, products and services on the Internet, and can introduce and display the enterprise to visitors through words, posters, photos and other forms. This scheme aims to display the corporate image through the website and publicize the corporate image through the efficient communication of the Internet, so as to attract more customers, bring more benefits to the enterprise and bring more new customers.

A good company website should have:

Good website performance: including access speed and browsing.

It has rich, accurate, professional and complete website content, including product information, company information and various business information.

Sufficient product classification function, and can meet the requirements of online display of personalized attributes and characteristics of different products. Safe, stable and efficient online ordering products, online payment, online order processing and other e-commerce functions. Excellent security.

Excellent usability, easy to update and maintain enterprise information, and easy to use in online order trading business.

Excellent scalability and continuous system upgrade.

Online advertising, online surveys and online recruitment.

Support SEO (search engine optimization).

Have customer relationship management function.

Support distribution business.

Active product information push, supporting product catalog delivery.

A flexible tool for comparing attributes and parameters of similar products.

Establish a perfect enterprise e-commerce service and sales system to support work coordination, work authority and process control.

Design of Station Function Module

Style design of enterprise website construction scheme

In the process of writing the plan, we should fully consider the characteristics of the enterprise itself, comprehensively analyze the market before building the station, and understand the market of our own industry. In the layout, we should pursue clarity, cleanliness, conciseness and uniform colors, fully display the corporate image and product sales, and at the same time put the most attractive information or products in a prominent position on the home page to attract customers' attention as soon as possible. It is mainly divided into column name, column content, technical realization means and page number. The purpose of the enterprise website construction scheme is: 1. It is very important for buyers to know the basic situation of the company by showing the company profile, corporate culture, background, scale and current situation. 2, through the new product display to show the latest products of enterprises, thereby increasing the sales of enterprises. Message board and new product subscription are designed to collect more potential customers. The message board can leave comments on enterprises and products, and the comments can be sent to the e-mail address of the webmaster. The new product subscription is for the convenience of some customers who don't often surf the Internet. Because they can't often check the product changes on the website, it is a convenient way to send the latest product information to the customer's mailbox through new product subscription. Moreover, in this way, customers can also get information about which products they are interested in, which is convenient for salespeople to track down, not only to find new customers, but also to communicate with old customers.

Design framework of background management system for enterprise website construction scheme

The purpose of background design:

(1) Because there are many products on the website, and the products need to be updated and changed frequently, and the products are directly linked with salesmen, it is very important for this scheme to provide product category management for system administrators, salesman management for salesmen and market product maintenance for salesmen. In this way, salespeople can maintain their own products, thus greatly reducing the daily workload of system administrators.

(2) Subscription management: you can view the list of all customers who subscribe to the company's new products in the background. As the potential customers of the company, these customers can not only automatically send them new product information on a regular basis, but also send it to the system administrator, who will send it to the relevant salesmen for tracking; In addition, you can add your own subscribers. Usually, the subscribers you add will be your existing customers. In this way, when you have a new product, you will always inform these customers at the first time, which is also a means to improve the quality of customer service. In short, enterprises should combine the current market situation to avoid becoming an amateur website when writing plans. Only in this way can we fully establish the corporate image.

Website construction scheme 3 With the development of the market and the development trend of the Internet, the traditional PC website can no longer fully meet the needs of all customers. With the popularity of smart phones and the continuous optimization of mobile networks, more and more mobile phone customers begin to use their mobile phones to access M.RBT network resources. On the other hand, Tencent's WeChat mobile instant messaging software is gradually favored by the majority of mobile phone users, and WeChat public platform has become an indispensable tool for enterprises to display their image and promote their business.

A website that is perfectly compatible with PC, mobile phone and WeChat can play an important role in the business promotion of enterprises, because such websites can display information well, no matter whether customers browse the website with traditional internet devices such as computers or convenient mobile phones, so that customers can get a good user experience, and at the same time, they can erect a good image for the enterprise itself and leave a good impression on customers. In addition, the WeChat website is equivalent to a WeChat public platform, which can respond to WeChat related instructions. Customers can get the information in the website through the WeChat client, without using a browser to visit the website or remembering a large number of websites, which brings great convenience to the business promotion of enterprises.

At the same time, the official WeChat account can regularly push messages to fans, which undoubtedly provides great convenience for enterprises to actively push products and business information to customers. As long as fans pay attention to your official WeChat account, you can push messages to fans regularly in the future, so that your customers can know the latest news of your company without leaving home, which is convenient for customers and also plays an important role in the marketing of their products.

Wechat official accounts are mainly divided into service numbers and subscription numbers. Customers need to make choices according to their own business development needs. Once the official account type of WeChat is selected, it cannot be changed in the future. Therefore, the type of official WeChat account must be carefully selected in line with the principle of meeting the needs of business development. Service number and subscription number mainly have the following differences:

Mass messaging: the service number can only be sent four times a month, and the subscription number can be sent 1 time a day. Therefore, if you need to use the official WeChat account frequently to push messages to fans, you can consider using the subscription number.

Custom menu: service number has the function of custom menu by default, while subscription number does not. If the subscription number needs this function, you can apply for authentication. The authentication subscription number can be customized menu, and the authentication fee is 300 yuan.

Website construction scheme 4 I. Bidding

The website construction project of Cheng Ju Primary School in Zhongshan City was invited for public bidding. First of all, bidders who are interested in participating in this bidding activity are invited to participate in this project.

1. Project Name: Website Construction of Cheng Ju Primary School in Zhongshan City.

2. Project time: one month.

3. Release time of bidding documents: March 28th, 20 19 to April 5th, 20 19.

4. Deadline for bidding: 20 12 April 19 at 5 pm. The bidder must send or mail the bid documents directly to Xiaolan Cheng Ju Primary School before this time, and the overdue bid documents will be rejected.

5. Bidding time: 2065438+April 2009 18 at 3 pm.

6. Place of bid opening: Cheng Ju Primary School, Zhongshan City.

Second, the tender instructions

1. Bidding expenses: The bidder shall bear all expenses related to this bid, including the preparation and submission of the bid and other related expenses. No matter what the bidding result is, the tenderer will not bear or share any related similar expenses.

2. Bidding requirements: Bidders must read all the contents of this tender carefully before bidding. Any omission of any information and data required by this tender or any project quotation not required by this tender due to the bidder's failure to comply with this requirement shall be borne by the bidder himself and the consequences that may lead to the rejection of his tender.

3. Composition of tender:

(1) Bidding.

(2) Detailed design scheme and implementation plan of website construction.

(3) Website column design scheme and website homepage design sample (electronic version).

(4) Service commitment terms (including debugging, maintenance and training).

(5) Cost estimation table.

(6) Give a detailed description of the project response time.

(7) Attachments: power of attorney, qualification certification documents, and introduction of the tenderer.

4. Tender

(1) The bidder shall prepare a tender (proposal, price document and qualification certificate are packaged separately) and two copies, and the words "original" and "copy" shall be clearly marked on the cover. If the contents of the original and the copy are inconsistent, it shall be invalid.

(2) All tenders (originals and copies) shall be printed into a book and signed by the legal representative or other authorized person.

(3) There shall be no traces of erasure or alteration in the tender. If it is necessary to correct errors and omissions, the tenderer shall sign the amendment.

(4) All qualification documents submitted by bidders shall not be forged. Once found, the bid will be invalid.

(5) Bidders will not accept unsealed bids such as telex.

Three, Zhongshan Cheng Ju primary school website production requirements

1. Website column design requirements: Website column names can be added, deleted, changed and managed dynamically. The initial columns are as follows:

(1) school profile: school profile, faculty, school history.

(2) News center: campus news, announcements, school affairs propaganda, and activity videos.

(3) Teaching research: educational research, teaching resources and school-based curriculum.

(4) Party building in schools: Party building work, open party affairs.

(5) Enrollment and recruitment: enrollment information, enrollment policy and recruitment information.

2. Permission management: The backstage of the website can manage the permissions of the people who publish information, and can classify and retrieve the published information.

3. Information release: Information release needs to be released once, and the PC, mobile phone, WeChat official account and tablet are updated synchronously.

4. Website security: The system should automatically perform site-wide backup and database backup according to the settings. When the website encounters an unpredictable accident or attack, it will quickly import backup data and restore the normal operation of the website without destroying the historical data of the website. The code of the website system should be upgraded and patched regularly to fill the loopholes in time.

Fourth, post-maintenance

1, providing free maintenance service for this website for three years; The service scope includes: system maintenance and monitoring; Check and solve the faults in the operation of the website to ensure the normal operation of the website;

2. Provide 724-hour telephone support service;

3. Provide on-site support services for problems that cannot be solved remotely.

4. Provide lifelong free troubleshooting service for bugs on the website; Provide free training services.

Five, the basic conditions of prequalification

1, a professional company with experience in enterprise website production, whose services involve website planning, webpage design, website development and website promotion.

2. Have undertaken the same or similar projects as this project.

3. The company has perfect technical support, service system and market operation strength.

4. Have the technical strength and good reputation to complete this project subject to tender.

Instructions for applicants of intransitive verbs

1. To participate in the bidding, the following materials shall be submitted.

Copy of business license of enterprise as a legal person

Brief introduction of the unit (including organization)

Performance in the same or similar projects in the past two years

2. The above materials are in duplicate to ensure the authenticity and accuracy of the contents. All materials must be stamped with the official seal of the legal entity and sent to Xiaolan Cheng Ju Primary School.

The first step of website construction scheme 5: define the purpose and goal of establishing the website.

Any website should have the value of existence. When this value is determined, the goal of website construction will come out. Never follow the trend to build a website. It will definitely be a failed website that no one visits.

Why do the target enterprises and companies of the website build this website:

Corporate image publicity: Promoting corporate image through websites is an effective way with less investment and quick results. If you can publicize it through some websites, you can get unexpected results.

Promote enterprise products: Another important function of the website is to promote the enterprise's own products. The image and introduction of the company's own products can be publicized through the website, which is convenient for users to intuitively understand the company's products. General corporate image promotion and product promotion will be placed on the website.

Sales tools: the website is not only a marketing platform, but also a sales platform, which is often referred to as e-commerce. Whether to use the website as a sales tool depends on the characteristics of the product itself. For example, goods such as audio-visual and books are suitable for online sales (the form of goods does not need to be seen in kind), while gears and steel pipes are not suitable for online sales.

Serving customers, as a service website, the website can also be used as the after-sales service system of enterprise products, such as online question and answer, forum question and answer, product information, maintenance manual download and so on.

Operating platform: The website itself is operable, such as e-commerce or SMS.

Technical hobby: For some individuals or technology companies, the website can also be a test field of technology and a stage for technology enthusiasts to show.

Step 2: Plan the domain name.

After defining the goal of website construction, we need to give the website a name, and the technical term is website domain name.

A good domain name is very helpful for the promotion of the website. The general principle is short, catchy and easy to remember. However, with the development of the Internet, good and memorable domain names are basically registered, and domain names are not allowed to be repeated like names, so it is becoming more and more difficult to make a good domain name.

Basic principles of website domain name planning:

Introduction: Successful domain names are generally simple. Generally speaking, a domain name with no more than 5 words is a good choice, with a maximum of 8 words.

Catchy: The domain name is for users to remember. Easy-to-pronounce and catchy domain names are obviously easy to remember, and the domain names above all conform to this principle.

Meaning: There is a strange phenomenon that the domain names of successful websites are basically meaningless new words, such as Baidu. Therefore, whether a domain name is meaningful is not the main criterion for success, but simplicity and catchiness are more important.

Region: The geographical distribution of the target customers of the website determines the region of domain name selection. For example, if the target of the website is domestic customers, it is more appropriate to use Pinyin, and China people understand its meaning, but it is not appropriate if it is aimed at foreign users.

Creation: At present, short and meaningful words are basically registered. There is basically only one way to create a new domain name (of course, if you have the money to buy it, it is also an option). Create through your own rich imagination. The common creative method is combination, which combines several simple phrases into a new word.

Restriction: the meaning of domain name is close to the company's business, which is conducive to the promotion of the website, but also limits the expansion of the company's business.

The English name of the company will be selected as the domain name of the general corporate publicity website. If the domain name is unfortunately registered, you can consider adding or reducing letters on the basis of English names. Consider changing the suffix,

If. Com domain name has been registered, you can consider it. Domain name, but this is not a good way (easily confused with the original domain name, increasing the promotion cost);

Generally, websites that promote products can consider using product names as domain names, and product names are also website domain names.

General comprehensive and operable portal website, to create a resounding domain name.

In fact, the key to a good domain name is short and catchy. Short not more than 8 words, preferably not more than 5 words. Catchy means fewer syllables and boldness, but we should also consider the region. Some domain names are good pronunciation words for China people, but they are difficult for Europeans and Americans.

Step 3: Website planning

Based on the ultimate goal of the website, the website needs a planning process, such as the tone of the website and the column setting of the website. The purpose of website planning is to complete the goal of the website, and plan the classification of the website and the content under the classification.

The specific contents include:

The determination of the overall style of the website is generally mainly the determination of the style of the homepage of the website.

Tone: If a general company or enterprise has its own CI design, it is best to use the elements in the original CI design to ensure the unity of the company's overall image.

If there is no standard CI design, the main color depends on the designer's preference, but blue and red are more suitable for traditional enterprises, but they must be solemn and not too frivolous. Or choose the color system according to the characteristics of your own products. For example, children's products can use warm colors such as orange, and flower shops can use green. Games, rock music and other websites that need independence can even use black.

In short, the website should establish its own main color.

Typesetting style: At present, the mainstream is only 800 pixels wide, and some are 1024 pixels wide. 1024 pixel is more and more accepted by users because of its large available space, but you need to consider whether your target users are still using a large number of monitors with 800×600 resolution. If you are an agricultural website, your target users are a large number of rural users, considering

Navigation and content layout: Navigation mainly includes horizontal and vertical layout, with 2 or 3 columns as the main content.

Column planning: it is to outline the column structure diagram of the website, also called SiteMap diagram. These structures can be described by Microsoft Viso and other tools. Generally, the column setting is considered according to the overall positioning of the website, and whether there is such content is also considered. Don't be so greedy that many columns have no content after the website goes online.

The column serves the operational purpose of the website. For example, the website is to promote the company image, so it is very appropriate to put an "about us" in the main column, but if the goal of the website is to run an e-commerce website, "about us" should not be placed in the main column.

Some websites need to pay attention to:

Some websites like to put some completely irrelevant content on the home page, such as putting a weather forecast column, which is meaningless and unprofessional.

Some websites like to use a lot of uncompressed flash, which consumes a lot of bandwidth. The average user loses interest after 2-3 seconds of not opening your page, so use too much flash with caution.

Be sure to test the resolution support before the website goes online. At present, the resolution of the machine in the client has been diversified, including wide screen and high resolution screen. It is necessary to test whether your website can be browsed at various resolutions.

Support different browsers. For public websites, you need to consider the problems of different browsers, such as the support of a browser in FireFo and so on.

These are all issues that need to be considered when planning a website.

Step 4: Select the software implementation platform.

There are two ways to build the software of the website itself, directly using simple HTML to build a static website, or using several mainstream content publishing systems.

The advantage of HTML website is simple and low cost, but the disadvantage is obviously that the update process is relatively complicated and takes a long time. For some simple websites that don't need to be updated (of course, websites that don't need to be updated basically don't exist) or those that have a long update cycle and are not strict about the update time, they can be used.

Most other websites should choose a mature content publishing system, such as Lianxun. Com, it has a professional team, so that you can avoid the worries of building a website.

Step 5: Web development

No matter what kind of content management system is adopted, static pages should be developed in advance, or at least most of them should be developed. Generally, if it is a simple content management system developed by ourselves, the page making and the program can be synchronized, that is, Art editor works with the programmer.

Art editor added jsp, asp, php and other codes after completing the HTML program of the page. This is also the disadvantage of developing a content distribution system by ourselves, because there is no complete software design, and the background application is basically based on the performance of the foreground. Every time American editing and technical modification are basically mixed together and affect each other. These are not good software development models.

If the commercial version of the content management system is adopted, it is generally necessary to make a static page (HTML page) first, and then generate a template on it by means of tags, which will be called by the content management system.

Step 6: Template making.

Template is a widely used technology in existing mainstream content management systems. Whether using existing program technologies such as tags or jsp, it is necessary to connect the data that needs to be changed in static HTML pages to the database, and the background content management system will manage the contents in the database, so that the contents in the database can be displayed on the template conveniently and quickly.

Several mainstream content publishing systems have adopted tag technology which is easier for non-technical personnel to understand. Simply setting tags in HTML can complete the design of dynamic templates. Get rid of the problem that templates need to be written by skilled programmers.

Step 7: Website promotion

For a new online website, website promotion is very important. Whether the purpose of the website is to promote enterprises or to operate e-commerce platforms, it needs a lot of publicity.

The existing publicity methods mainly include:

① Bidding ranking of search engines;

② SEO optimization of the website itself;

(3) Various online media or other media advertisements, such as portals, major forums related to website content, traditional TV, newspapers, etc.

Lianxun Com specializes in using the latest technology, the latest model and the latest framework to make websites. We have a professional team. As one of the best services of Lianxun. Website construction and development has successfully helped many large enterprises to complete website construction and development. If you are suffering from website construction recently, Lianxun. Com can provide you with high-quality website construction services.

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