The most fashionable technology show! Transform into a smart travel companion, Cerence creates a new immersive in-vehicle experience at CES

After the popularity subsides, it is easier to see who is struggling to move forward!

The exhibitors and focus of the automotive field have undergone great changes at CES 2020. Autonomous driving has changed from a hot topic in the past to a must-have for recent development, and humanized smart travel has become the latest focus. . With the rapid iteration of technological fields such as autonomous driving, artificial intelligence, and Internet of Vehicles, the cars consumers are exposed to are becoming more and more intelligent. Cars are no longer just simple travel tools, but are gradually becoming the smart companions in "childhood imagination" , it can be a spiritual masseur on the way home from hard work, or a physical relaxer after exercise. More importantly, it is becoming more "AI intelligent" and can truly understand the intentions of the driver and passengers and conduct direct communication. feedback.

Thanks to the popularity of the iPhone, the traditional buttons that everyone was once familiar with have long been transformed into touch interactions. When cars evolve to recognize your voice, gestures, and even sight shifts and even emotional changes, a new interaction mode is Isn’t that cool?

Cerence adheres to the role of a pioneer in the innovation of innovative interactive models. This new brand, which was officially launched on October 1, 2019, is a division of the intelligent voice company Nuance (NASDAQ: NUAN). Separated to focus on the automotive business, Cerence is actually a newly created name and word with a strong visual effect, and its meaning cleverly combines intelligence, experience, serenity and control. "Cer" rhymes with Air, and the "ence" behind it is pronounced like sense. Nuance's goal in spinning off Cerence is to focus on building the latest generation of automotive software and empowering future travel. You must know that Nuance is the voice technology supplier behind Apple's Siri and has a very deep accumulation of internal capabilities. The Cerence team has been in China for more than 10 years. industry experience.

After years of accumulation, at the CES 2020 exhibition, we saw the most advanced "humanized, multi-sensory combination multi-modal interactive experience". The latest high-end solution of the Cerence Drive platform has been completely moved to the CES site. Through a button-free interactive experience, the slogan is "creating the most natural and humane in-vehicle experience to date."

Since the one who dares to be the best must have a diamond, Cerence showed how to combine voice recognition and head tracking technology to achieve in-car control functions.

Cerence Drive has an immersive experience on a 220-degree theater-like large screen. We experienced the latest multi-modal natural interaction of the in-car assistant, interacting with gestures through the windshield user interface, driving The operator only needs to move and select the display components on the windshield through gestures, and can perform common operations such as segmented route navigation, music playback, and weather query. Cerence Drive has evolved "smartly" to recognize the driver's gaze combined with grab-and-throw gestures, and can move the navigation window to the windshield in front of the passenger, allowing the passenger to act as a more interactive "co-pilot" . Drivers can combine tap gestures to pause and resume music. The driver can also open windows and doors and bring information from outside the car into the car. The gaze of the driver and passengers on the building combined with their voice can identify information about points of interest outside the car.

Being there will give you the most intimate feeling, the devil is in the details!

Cerence showed many designs to enhance the driving and riding experience at the scene. Through more accurate and intelligent voice interaction, in-car voice navigation can be realized, and the best route can be quickly adjusted according to real-time traffic conditions. Restaurant information around the destination can also be obtained through the voice assistant, and directly added to the current driving route. Customized routes for individual needs. Cerence does not work behind closed doors. It achieves deep integration with partners through voice interaction, enabling "software and hardware collaboration" and controlling functions such as door switches and window lifts through voice.

Cerence creates an organic combination of the inside and outside of the car while driving. During the demonstration, the staff asked through voice "What is the building on the left in front?", and the intelligent voice assistant immediately responded based on the current location. Provide detailed introduction. Future smart cars will have this function. When traveling long distances, the in-car voice system will become a smart tour guide, which can introduce the beautiful scenery along the way at any time.

To realize this function, Cerence needs to fully integrate multiple technologies such as eye tracking, GPS location and voice recognition. Through the sight tracking solution provided by the partner and the high-precision GPS, the system can intelligently determine which building it is. I wonder if this function can be smoothly implemented in a city with many high-rise buildings? Mr. TC is very much looking forward to the real experience scenarios in the future.

Future innovation is always interesting. In addition to innovative interactions, Cerence also demonstrated intelligent voice traffic notifications at CES, which can help drivers choose driving routes through natural language output; the new Cerence EVD emergency vehicle Detection; the debut Cerence Car Life artificial intelligence product suite provides support for drivers throughout the vehicle’s entire ownership lifecycle.

Cerence EVD that protects the right of way for emergency vehicles

Cerence EVD emergency vehicle detection is a new function released by the Cerence Drive platform at CES. This function can realize when emergency vehicles ( (such as fire trucks, ambulances, police cars, etc.) are approaching, the on-board assistant will proactively remind the driver to complete driving route adjustments such as stopping and giving way. During the live demonstration, when the on-board intelligent system determines that an emergency vehicle is approaching, it will first display a message to remind the driver. At the same time, the volume of the audio equipment in the car will automatically lower, temporarily providing a quiet environment for the driver to further determine the emergency situation.

In order to further meet the potential needs of consumers, the Cerence EVD function surveyed more than 1,500 U.S. consumers and found that 44% of the respondents wanted to obtain in-car technology in stressful driving situations. To help improve the driving experience, Cerence EVD will be launched on multiple models in 2020. This feature is very easy to deploy and does not require the installation of any hardware. It only uses the existing microphone in the car.

Dr. Stefan Ortmanns, Cerence co-founder, executive vice president and general manager of Cerence’s core automotive business, said: “Every driver has experienced panic when hearing or seeing an emergency vehicle approaching. Especially when the music volume is too loud or distracted, we feel even more unprepared. The Cerence EVD we developed is to solve this problem and help ensure the driver's driving safety and receive timely notifications with the automatic driving function. Continuously improving, this has become the key to the in-vehicle experience. ”

Cerence? ARK’s rapid implementation of human-vehicle intelligent interaction solutions for OEMs

Cerence has created an exclusive solution for the domestic market. ARK, the voice AI turnkey solution, can provide different car manufacturers with rapid development, deployment and management of localized automotive voice assistants, which can significantly shorten the product development cycle.

Cerence? ARK integrates core voice assistant functions, including wake words, voiceprint verification, automatic speech recognition, natural language understanding and text-to-speech. It has the advantages of openness, flexibility and rapid deployment. The choice with the lowest stage investment cost, the shortest development time, and the best system performance. Among them, OEMs can create a personalized driving experience for customers. Through the system's built-in artificial intelligence learning capabilities, it can help drivers and passengers customize access to music, navigation, points of interest, news push and other content.

Cerence?ARK is an innovative solution that subverts the current automotive industry. This solution has now been launched in the Chinese market, and a global version is planned to be released in 2020. Three service levels are provided, namely lightweight, standard and advanced, and come with three key components - ARK Edge, ARK Client and ARK Cloud. Customers can flexibly choose components and deployment options.

From the ARK components, we can see that Cerence attaches great importance to the Chinese market.

You know, Cerence just completed its spin-off from Nuance’s automotive business more than three months ago and became a next-generation automotive software company independently listed on Nasdaq. The Greater China region is headquartered in Shanghai, with branches in Chengdu and Beijing. It has complete product, R&D, engineering, sales and service capabilities domestically, and provides domestic customers with software development kits (SDK) that can create software that can be used in Cerence The customizable and out-of-the-box applications running on the Drive platform can more quickly provide OEMs and suppliers with overall deliverable solutions that require only a small amount of customization.

Seize the present and sense the future

Congratulations. After reading some professional knowledge, you will find that the new world in the future is not that far away. It is manufacturers like Cerence that are dedicated and conscientious. Continuous innovation and exploration in unknown areas can enable the rapid development of intelligent new energy vehicles.

As Cerence? Greater China Senior Product Director Liu Feng said at the scene, Cerence’s vision is to “help change the overall experience that cars give users and improve the intelligence of the cars themselves.” The future travel experience is not only The intelligent experience and entertainment experience in the car also include in-depth interaction between people and the car. Even after the user makes a travel plan, the services provided by the vehicle will include multiple links before, during, and after the ride, thereby comprehensively improving the travel experience.

This article comes from the author of Autohome Chejiahao and does not represent the views and positions of Autohome.