What steps does a star need to hold a concert from preparation to performance?

1. Concert negotiation stage

First of all, the brokerage company will send information to relevant performance organizations to look for performance organizations that are interested in taking over the concert. If there are interested performance organizations, they will Contact the brokerage company to learn the specific details, including production costs, number of team leaders, reception standards, etc. Then the overall cost will be calculated, whether a profit will be made in the end, and whether to take over the deal.

Of course, there is another way, which is for the agency to organize performances on its own, in order to establish the singer's status or to eat the cake all to itself. However, this approach is extremely risky for brokerage companies, and few companies will do this.

When the negotiation reaches the second half of the process or the performance organization obtains the contract, the performance organization will disclose relevant information on the singer's official website and fan gathering places, or include a few words in soft articles in newspapers and magazines. . Such as the market survey two months ago.

2. Preparatory stage

Determine the venue and determine the specific time. Of course, these things are often determined during the negotiation stage. After determining these related matters, it is time to apply for approval and apply to the local cultural bureau.

If you are a domestic singer, you do not need to go through the Ministry of Culture. It will be very fast, about a week to 10 days unless there are special circumstances. If you are a foreign-related singer, Hong Kong, Macao and Taiwan, you need to report it to the Ministry of Culture. The Ministry of Culture replies to the local cultural bureau, a process that usually takes more than a month.

Only when the approval document is obtained, hard advertisements can be made and tickets can be issued. In some places with stricter supervision, even some relatively clear soft advertisements require approval, such as Shanghai. After the approval comes out, representatives can formally issue tickets and formally advertise.

Under normal circumstances, the ticket issuance time for a concert is about 45 days. The longer the ticket issuance time, the more sufficient preparation work will be done for the performance management, and the more opportunities there will be for remediation. The shorter the ticket issuance time, the less sufficient the preparation work will be and the greater the risk, but this also means that the performance company has greater confidence in the singer.

3. Publicity Stage

Concert promotion is generally divided into three waves.

The first wave of publicity: mainly press conferences and the release of the first wave of press releases, explaining some basic information about the concert such as the time, location, singer status, etc., and starting ticket sales at the same time. Basically, some important local print media, television and radio media will have corresponding soft news.

If the singer is not local and comes once in a while, the organizer will use the opportunity of holding a press conference to let the singer make as many announcements as possible to prepare for mid-term and later publicity. If we calculate the initial period of ticket issuance based on the ticket issuance time of 45 days, it is usually 3-7 days, which is the period for die-hard fans to digest the tickets. After the initial stage of ticketing is over, the box office has entered a relatively stable stage, and box office revenue will be significantly reduced compared to the initial stage.

Second wave of publicity: The organizer will publish press releases in some major local newspapers and magazines or on the Internet, usually covering the preparations for the concert, stage sound, the singer's recent situation, box office performance, etc.

Television and radio related soft publicity will also be synchronized, including the announcement columns of some TV stations and radio stations on singers, which will play some singer-related programs, such as concerts, MVs, etc., while hard advertisements will also There will begin to appear in large numbers, advertising banners, rolling advertisements on TV stations and radio stations, and explicit oral advertisements in some programs.

The third wave is the final stage: By this time, the success or failure of the concert has almost been determined, and there is very little the organizer can do, but the final box office will have a relative During the second phase of the peak, some people who are interested in the singer (not necessarily fans) will choose to buy at this time, so non-human factors such as weather and traffic will play a certain role in the box office during this period.

After the concert, there will be a follow-up promotion, which depends on the status of the singer, the sensation caused by the concert, and the operation ability of the management company. Basically, this is a personal promotion. The process to follow when promoting a concert.

Extended information

According to the "China Live Entertainment Consumption Insight Report" released by Damai.com and the China Performance Industry Association, looking at the concert market, although new singers have started singing in recent years There are more and more celebrity artists who hold concerts every year, and they must be "evergreen trees in the music industry". The "Report" shows that Tsai Chin, Lisa Ono, and Fei Yuqing are among the top five in the "Box Office Contribution Value List Over the Years", and the other two groups of singers are Mayday and Phoenix Legend.

At the same time, Eason Chan, Jacky Cheung, Jay Chou, and Zhang Huimei have held more than 100 concerts in the past six years, and they can be called "model workers" in solo singing. Eason Chan ranks among the "model workers" with 137 solo concerts. Top of the list.

Baidu Encyclopedia-China Live Entertainment Consumption Insight Report (2012-2017)