The new director is looking for a 300-word travel program plan, preferably on tourist attractions in Hebei Province.

"Western Escape" TV column planning book column background: With the improvement of people's living standards, tourism has gradually become a way for people to relax their spirits and reduce the pressure of life and work. Tourism is a way for people to seek spirituality. The sum of non-settlement travel and all the relationships and phenomena that occur during the visit. In recent years, my country's tourism industry has developed rapidly, and people's demand for tourism information has also increased. However, there are very few domestic programs specifically focusing on tourism information in the western region. Therefore, there is an urgent need for a program that can provide guidance for people traveling in the western region. , a travel information program that provides the latest and most practical information to meet people's growing demand for western travel information. In the millions of years of human evolution and thousands of years of civilization, Western China (hereinafter referred to as "Western") has been ahead of Eastern China many times and for a long time, becoming the most advanced region in China, Asia, and even the world. The west has unusual landscape features and different folk customs. Different ethnic groups have different living habits, and some ethnic minorities also have different religious beliefs. Column purpose: A program jointly created by Chongqing Monday Culture Media and Tourism Satellite TV - to provide western tourism information, understand the western regional culture, understand the western natural landscape, explore the rich cultural connotation of the western region, enrich the TV screen, and enhance the public's desire to travel. Column name: Preliminary "Western/Chongqing Xiaoyaoyou" and "Western Travel/Chongqing" Column goal: To introduce the culture, food, folk customs and scenic spots of the West to allow the audience to gain a new understanding of various places in the West and allow the audience to After busy work and study, you can have a relaxing and enjoyable audio-visual feast. Column audience: Audiences of all ages who love traveling in various regions. Slogan: (to be determined) Column format innovation: Uniquely introduces western culture, food, and folk customs in depth through the main sections of "food, housing, transportation, travel, shopping, and entertainment" , scenic spots, regional history and anecdotes, etc. The content is novel and unique and suitable for audiences of different ages. The overall framework of the column: (Section settings are to be determined) 1. The host’s studio appearance; 2. The host is brought in from the location; 3. “Food, accommodation, transportation, travel, shopping, and entertainment” 1 Food: Introducing the food and other items in western China Local food. 2 Accommodation: The situation of the hotel where you stayed when traveling in the west. Line 3: Western transportation. 4 tours: Western attractions. 5 Shopping: Shopping in the West. 6 Entertainment: Entertainment stories in the West. 7 Detective: Exploration of the strange things in the West (for young high-end travel enthusiasts who love excitement); 4. The host's studio appearance ends the program and the next trailer is broadcast; 5. Weather forecasts for various tourist attractions in the West. Column production and broadcast cycle and time: This column is preset to have one issue per week, each issue is 30 minutes. It is recommended to premiere every Saturday at 18:30 p.m. and rebroadcast at 16:00 p.m. the next day. Special programs for holiday series and winter and summer series for children and teenagers may be added. The column will have a telephone hotline and voice mailbox. During the program, interactive projects for viewers in front of the TV will be added to expand the viewing level and increase the ratings. Establishment of mechanism and allocation of resources: 2 directors (directing on-location shooting and directing); 2 cameramen, 3 camera assistants (responsible for location recording, etc.); 1 producer; 2 stage managers; host (required to have a fresh image , health, sunshine) 2 people; 2 people for post-production editing. Host style: Each cycle of the program will have a special theme. Based on the food, housing, transportation, travel, shopping, and entertainment of the introduced western cities, we will introduce to you some regional history, celebrities and famous events in the introduced cities. , Anecdotal Exploration, are all program themes, and the background music is relatively relaxed and related to local customs. The moderator is especially important in terms of coordination and should have a relaxed and approachable language to introduce the topic of the week. Column packaging and publicity: Strengthening the self-publicity and promotion of this column is a very important means. It is recommended to self-promote no less than 3 times a day. If this column wants to reflect its personality and characteristics, it must work hard on its packaging. For example, the title design should be bright, attractive, and fashionable, and the clips should be short, delicate, and contagious. The host's packaging should be carried out simultaneously with the program, and the image and personality should be positioned with forward awareness. All kinds of subtitles should be considered as artistic creations to add atmosphere and characteristics to the overall program packaging and form a style. After the column is launched, it must gradually improve, improve and perfect its structure. It must frequently change the content and activities, seek innovation and change, and make continuous progress. Promotion of the column: 1. Television media: Tourism TV is the only professional satellite TV channel in China approved by the State Administration of Radio, Film and Television with tourism and leisure as its main content. With its diversified program styles and professional travel programs, it is different from other satellite The channel launched differentiated competition and grew into one of the unique and most influential satellite channels, broadcasting 24 hours a day. The share and reach rate of travel programs ranks first among national satellite TV. Professional tourism information content and unique tourism resource advantages have enabled Tourism TV to form a unique program style and brand characteristics of a professional tourism TV channel.

2. Print media: (Chongqing) Chongqing Daily, Chongqing Morning News, Chongqing Evening News, Chongqing Times, Metropolis Hot News, (**) Nanguo Metropolis Daily, ** Evening News, ** Economic News, ** Special Zone News, ** Daily , **Business Travel News, etc. have quite a large number of fixed audience resources, and their survival status is long-lasting; 3. Broadcast media: Chongqing Radio covers a wide area, the audience is young, has a high level of education, the proportion of in-vehicle listeners has increased, and the "gold content" of the audience has continued to increase. The accompanying listening behavior of radio is obvious, the listening time is increasing, and the listening habits of radio audiences are stable.

4. Online media: Dayu.com, **.com, Tudou.com, Youku, etc. promote multi-dimensionality, have the most dynamic consumer groups, and are low-cost, fast, and flexible in changes;

You can appropriately Modification

Hope to adopt