What scenic spots in Chongqing look good but don't match the reality?

Recently, the Chongqing Municipal Market Supervision Bureau announced the top ten cases of false and illegal advertisements in 2020, including the "Mirror of the Sky in Banan", which triggered a heated discussion before.

From the reader's heavy years

Chongqing Youpin still remembers that when the advertisement of "Mirror of the Sky in Banan" appeared, it immediately attracted some tourists to visit. However, after I went there, I found that the scene was completely inconsistent with the propaganda map, which immediately caused many questions.

This time, the Chongqing Municipal Market Supervision Administration made a ruling to impose a fine on Chongqing Carnival Paradise Tourism Co., Ltd., the operator of Banan Tianjing, and ordered it to rectify the scenic spot.

In fact, similar publicity pictures do not match the real thing from time to time, and everyone may feel very surprised.

Especially in the field of food, it has basically become common sense for everyone to write "products are subject to physical objects" in small print on packaging.

As far as food is concerned, false propaganda may only cost you a little more, but false propaganda in scenic spots will cost you more.

Chongqing Youpin wants to share a bad tour experience here, that is, 20 11month, and the destination is Banan Wuzhou Garden.

At that time, because I saw a lot of publicity, I thought Wuzhou Garden was a very good place, so I wanted to explore the road for everyone in advance. However, practical experience has proved the attraction of "deception".

In the publicity pictures of the scenic spot, the maple leaves are so red and dense, and the photos taken are also beautiful. But in fact, 165438+ 10 is not the best viewing period of maple leaves, and at the same time, due to the influence of Chongqing weather, the impression on the scene is not good.

The photos in the publicity map are not completely impossible to take, but they need certain skills, relying on professional equipment and post-retouching.

At that time, Chongqing Youpin Baizhi brother also released a circle of friends, and compared the live pictures taken by mobile phones and cameras, the difference was very obvious. However, this does not completely confirm that the scenic spot is false propaganda, but should be understood as reasonable beautification.

This leads to another problem worth discussing-false propaganda and reasonable beautification. How should we distinguish them?

Just like instant noodle packaging, because it has been marked "the product is subject to the real thing", it has been widely recognized by consumers, so even if there is a big difference between the propaganda map and the real thing, everyone will not feel disgusted and will not be judged illegal by market supervision.

However, the scenic spots are different. The propaganda of scenic spots such as "the mirror of the sky in Banan", the propaganda map and the scene are simply two places, which are beyond the scope of reasonable beautification, so they will be classified as false propaganda.

However, there is actually a lot of room for operation between the two. Reasonable beautification, how big can this beautification be?

To give a more practical example, everyone takes selfies for themselves and publishes a circle of friends. Many people will polish their pictures later to show their better state. However, the degree of retouching is that everyone is under control.

In the view of Chongqing tourism products, reasonable beautification can at least show that this selfie is my own, just as scenic propaganda must be shot in the scenic spot, not from other places.

The specific evaluation criteria should have the corresponding standards of the corresponding market management departments. As an ordinary consumer, there can only be a basic subjective judgment.

At the same time, in the face of false propaganda such as scenic spots, consumers should not only eat "dumb losses." By complaining and reporting to the corresponding regulatory authorities, everyone can safeguard their legitimate rights and interests.

At the moment when Chongqing is vigorously developing tourism, all scenic spots should be strict with themselves and win the favor of tourists with real strength, rather than relying on fancy propaganda to do such a "hit it off"!