What is the newspaper format?

Newspaper format refers to the specifications of a newspaper. Newspaper formats vary widely, and different countries often adopt different formats.

The layout of a newspaper is usually distinguished by the size of the paper, depending on the printing area. In some countries, the format of newspapers is related to the specific types of newspapers. For example, in Britain, there is a difference in the content quality between big newspapers and tabloids. More popular newspapers will adopt tabloid format, so they are called "tabloid news".

Newspaper layout is mainly composed of headlines, eyebrows, eyes, headlines, inverted headlines and leads.

Title: In the marketing era, newspapers usually put the title on the top of the front page to the left, right or center. Highlight different styles of newspapers by changing fonts, colors, sizes and shadows.

Newspapers: Newspapers are usually arranged on the two sides or right side of the header, and are usually used to publish important words, pictures and short and relatively independent manuscripts; Some also publish summaries of the contents of the day, weather forecasts, calendars and advertisements. For example, Beijing Evening News sometimes publishes some advertisements in newspapers.

Headline: Headlines are the headlines of various newspapers, usually published in the upper left corner or the first half of the newspaper. The front page headline is the most important content of every newspaper. Sometimes in order to show the importance of news, the headline font is enlarged or the shading color is increased.

Inverted headlines: Inverted headlines are generally arranged at the bottom or lower right corner of the front page, which is another form for newspapers to highlight important news rather than current political news in the marketing era.

Introduction: Introduction is an important part of newspaper layout design in the marketing era, and it has become a necessary column of almost every newspaper. Some reading guides are arranged in the right or left column of the home page; Some published one or two guides in the newspaper; Some arrange reading guidance in the middle of the home page; Some even arrange reading instructions other than titles.

The emergence of newspapers:

As early as 2000 years ago, China had similar manuscripts. It was a publication used by the government at that time to copy and distribute documents such as imperial edicts, ministers' memorials and related political situations, and it was called Di Bao. It has some characteristics of newspapers and periodicals. It can be considered as the earliest form of "government gazette". The Tang Dynasty's Entering the Courtyard, originally hidden in Dunhuang Mogao Grottoes, is the earliest known handwritten treasure in China, with a history of 1000 years.

Printed newspapers appeared in Europe around 1450. The newspaper reporting Columbus' experience in discovering the New World appeared in 1493, which was the first newspaper printed in Rome at that time. At that time, newspapers were not published every day, but only temporarily when there was new news.