In Taobao, Taobao Express is more practical for those who buy

On Taobao, which group of people is more suitable for Taobao Express?

I learned that merchants want to increase their store traffic and the exposure of their products. Advertising will be placed through direct trains. The direct line of advertising is targeted at precise groups of people that match the product.

So as long as the matching crowd is more accurate, not only the click-through rate of the product will be higher, but also the transaction rate will be higher. Today we will learn some techniques for optimizing the opening crowd. Let’s take a look!

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Tips for optimizing through train crowds.

1. It is necessary to optimize the consumer group, so before direct launch. This will generally improve the quality of your keywords. And for every product that joins the through train, the score needs to be improved.

Therefore, merchants will use some old customers or high-quality peer visitors to gain crowd premium. The irresponsibility of this group is in line with the store's label, and their purchasing desire and intention are also very high. The price is around 200%. Special prices are still determined based on the store category and the product itself.

2. Then we enter the new stage. When optimizing the crowd at this stage, it is generally done through precise promotion keywords and the crowd characteristics of the store. Especially when it comes to keyword selection.

Provides data analysis for words. Not only must there be good data, but it must also match the characteristics of the baby. Of course, you can also choose some big words and popular words as keywords. This approach is good for people who frequent the store.

Match the selected keywords with the crowd. Then loop the operation. In order to achieve a good result.

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3. The ultimate goal of through-train crowd optimization is to turn new users into old users, while encouraging old users to make repeated purchases. For user traffic, you need to control certain costs. There is no need to require too much traffic,

but the input traffic must be converted. To achieve a balanced state between your input and output ratio. In addition, consumers who have already added to the shopping cart can receive a 300% crowd premium. Since these people are only one step away from closing the deal, they must avoid being snatched away by competitors. The quote may be higher.

4. When performing group optimization, generally speaking, the main focus is on the accuracy and quality score of the keyword, as well as the level of bid and premium. Of course, there is the basic work of the store itself, and the basic work of the baby cannot be separated.

Under normal circumstances, through-train crowd promotion is mainly aimed at search crowds and user search crowds. The audience of search engines is based on their own needs, and the audience of customized search engines usually includes weather, region, preferences, etc.

When optimizing customized search groups, you need to test them one by one. And the bid should not be too high, and the flow rate should be slightly larger.