Summary report on sales work of clothing personnel

Work summary is an important link to do all the work well. Through work summary, we can make clear the direction of the next work, avoid detours, make fewer mistakes and improve work efficiency. Next, I will show you five sample articles about clothing sales summary report, hoping to help you!

Clothing personnel sales summary report 1

I have been engaged in clothing work for more than a year. I am in a state of intense and busy study every day. Through studying, I deeply feel that _ _ is extensive and profound, and I deeply find that there is too much knowledge to learn. When I came to _ _, I was assigned to the clothing section. Now let me sum up my work this year.

I. On-site work

When you come to the clothing area, you should first learn from the booth cabinets at the scene to understand the classification, quality, price, origin and sales skills of clothing items, so as to make up for your ignorance of the items in the area. Secondly, in daily work, supervise the sanitation of the cabinet group, dredge the fire escape, supervise the shopping guide to wear work clothes and hang work cards, pay attention to the neat arrangement and correct writing of the price tag, check the determination of the sales receipt, magnetic buckle and fill in the admission form to achieve the best prevention work. Finally, according to the actual situation, analyze the shortcomings of each cabinet group in order to better improve the work of each cabinet group. These on-site work seems trivial, but there is no small matter in sales and service, and countless small things are big things when piled up. There is a good book: details determine success or failure. Only by paying attention to details and daily chores can we maintain a good sales environment, ensure good service and ensure better sales performance.

Second, business familiarity

I have also learned a lot in business, from simple business such as correctly entering the declaration form, correctly filling in the labels, and shopping guide rules and regulations to difficult business such as following the heavy goods system, after-sales service standards, and the implementation rules of the three guarantees of commodity quality. But I personally think that although I have learned a lot, I can't really use a lot, because everything depends on people and things. To truly serve customers and suppliers, it is not just the backrest system. This requires us to learn the system from practice, understand the concept of _ _, handle the things we encounter well, and constantly learn to improve our own quality in order to become a qualified _ _ manager.

Third, the experience and experience in the work

In the past few days when I worked in _ _, because the clothing area is the most after-sales area in all areas of the mall, apart from on-site work and business study, what I see most is after-sales treatment. And these after-sales treatments have made me sigh more than once: customers are _ _! All after-sales services are customer-centered, stand in the customer's position to understand customers, deal with problems, and try to satisfy customers. Because _ _ _ good after-sales service also brings opportunities and arguments to those unreasonable customers, but our after-sales staff do not argue with them, but gently explain the scope of the three guarantees to them and touch these difficult gods with their own attitudes and services.

As a new manager, I must learn the essence, study hard, truly understand the concept of enterprise service, and take it seriously in the details of daily work, and strive to become an excellent manager. I also hope that your predecessors and leaders will give more guidance.

Clothing personnel sales summary report II

Time flies, and 20__ years will soon pass. Looking back on the past year, I can't help but feel deeply. Looking back on the past year, although there is no vigorous record, it has experienced extraordinary tests and tempering. The following is a summary of my work.

I. Work aspects

At work, focus on the company's central work, control the relevant standards, be strict with yourself, and better complete various tasks. Before I joined the company, I was a person who had no sales experience and lacked professional knowledge. Based on my enthusiasm for sales, I started from scratch after I arrived at the company, while learning product knowledge and combining with sales learning, I collected information from my peers and accumulated market experience through continuous study and efforts. During this period, with the care and support of the company leaders, I devoted myself to my work with full enthusiasm, humbly learned from other colleagues, innovated, worked hard, changed my ideas and actively put them into practice. Thank you very much for your support and concern.

Second, there is a lack of presence.

I don't know enough about the market, mainly because I didn't prepare winter clothes in time and didn't pay serious attention to the sudden change of the weather, which caused a series of reactions and made the performance level not reach the state. I have done some work in the past year, but there are still many gaps with the requirements of the leaders. Insufficient enforcement of counter discipline management has affected the image of the whole buyer. The problem of second-hand goods disposal without information in the clothing area has not been properly handled. Sometimes it is easy to idealize the problem if you don't see it thoroughly enough, which may lead to some deviations from the actual situation.

Third, the work of the department.

The most basic member information maintenance and information feedback in sales work, some old member points failed to be transferred to new cards, resulting in many customers failing to obtain some preferential activities information in time. Stores often receive complaints from customers that the old points have not been transferred to the new cards. Communication is not deep enough. In the process of communicating with customers, salespeople can't clearly convey the situation of our products to customers, understand the real wants and intentions of customers, and can't respond quickly to a suggestion made by customers. Old employees are lost, and the professional knowledge of new employees needs to be strengthened.

IV. Plans for next year

Establish a relatively stable sales team and be familiar with the products. Talent is the most valuable resource of an enterprise, and all sales achievements come from having a good salesperson and establishing a sales team with cooperative spirit. Improve members and establish a clear set of personnel management methods. Sales target: assign monthly regional target and daily sales target to each salesperson to complete the sales task in each time period. And improve sales performance on the basis of completing sales tasks. I think the development of the company next year is inseparable from the comprehensive quality of employees, the company's guidelines and team building, and the standards for improving execution.

In the new year, I set myself a new goal, that is, to step up my study, better enrich myself and meet the challenges of the new period with full mental state. There will be more opportunities and competitions waiting for me next year, and I am also secretly encouraging myself. Stand firm in the competition. Down-to-earth, our eyes should not be confined to the small circle around us, but should focus on the overall situation and future development. I will also learn from other colleagues, learn from each other's strengths, exchange good work experience with each other and make progress together.

Clothing personnel sales summary report 3

After this period of tempering, all the comrades in our cabinet group have grown into qualified sales personnel, and some of them have become sales backbones, making great contributions to the completion of the sales plan of _ _ _.

In _ _ years, under the care of the company leaders, I grew from an ordinary employee to the head of the cabinet, and I felt at a loss. On the one hand, the professional knowledge is poor and the business ability is not strong. On the other hand, I feel a lot of difficulties, lack of social experience, lack of education and other reasons make me feel very small and lack the courage to undertake heavy responsibilities.

When I started to be the head of the cabinet in July, the manager assigned me a task. I quarreled with the manager because I was timid and afraid of my incompetence. Through work practice and study, I understand the manager's good intentions. She is trying to give each of us a suitable position and development space.

At work, I also realized that people are not born with everything. When you overcome the psychological barrier, everything becomes easy to solve. Therefore, the leader assigned me tasks to exercise me, and the support of my sisters at work and the smooth completion of sales performance enhanced my self-confidence. Because only strong self-confidence, clothing sales staff will think that they will succeed.

At work, I am more serious and dedicated, sincerely serve customers, unite a group of people in the cupboard, and strive to learn clothing sales skills. I know that excellent clothing salesmen have much better professional knowledge of products than ordinary business people. For the same question, ordinary business people may need to consult the information before they can answer it, while successful clothing sales people can answer it immediately, concisely, accurately provide the information that customers want to know and give a satisfactory answer in the shortest time.

Clothing personnel sales summary report 4

Time flies, and it's the end of the year. Looking back on the coming year, I have experienced a lot and learned a lot. First of all, I would like to thank the leaders of the company and my colleagues in the store for their help and support in this year, so that I can better base myself on my work, and then give full play to my own advantages and constantly sum up and improve my quality. This year's work is summarized as follows:

First, on the customer side.

According to the requirements of the company's leaders, do a good job in-store display and new product display, and arrange manpower for the company's promotional activities to better promote sales. Collect the latest promotion activities and style changes of competitors regularly and timely, and report them to the company headquarters at the first time. Do a good job in sorting out and tracking the basic information of members regularly, maintain old customers, keep in constant contact with them, understand the latest trends of customers' demand for products, and timely reflect the latest styles of the company and the latest preferential information in the store to members and old customers in the store. Reasonable ordering ensures the inventory of hot-selling and promotional products and ensures that they are available at any time.

Second, sales skills

In addition to showing and explaining clothes to customers, shop assistants should also recommend clothes to customers to arouse their interest in buying. Be confident when recommending clothes to customers. Salespeople should have confidence in themselves when recommending clothes to customers, so that customers will have trust in clothes. Suitable for customer recommendation. When presenting goods and explaining them to customers, we should recommend suitable clothes according to the actual objective conditions of customers. Use gestures to recommend to customers. Match the characteristics of the goods. Every kind of clothing has different characteristics, such as function, design, quality and so on. When recommending clothes to customers, we should emphasize the different characteristics of clothes. Focus the topic on commodities. When recommending clothes to customers, we should try our best to lead the topic to clothes, and pay attention to customers' reaction to clothes, so as to promote sales in time. Tell the advantages of all kinds of clothes accurately. When explaining and recommending clothes to customers, we should compare the differences of various clothes and accurately tell the advantages of various clothes.

Third, geographical location.

Our _ _ store is geographically located, and there are no more business districts around it, so it is very important to do a good job in holiday promotion. As a store manager, you must know what is the best-selling model of your store and where is the most eye-catching promotion point, and timely display can better increase sales. We can do different stages according to the level of passenger flow, and the display ideas adopted in different periods should also be different. For example, from Monday to Thursday, when there are few passengers, the best-selling models should be displayed on the most expensive shelves. At present, the most popular display idea is color matching, but in the process of color matching, we must pay attention to the overall layout, the display of the smallest display unit, and then the overall combination layout.

Fourth, the direction of future efforts.

Earnestly implement the post responsibilities, conscientiously perform their duties: do everything possible to complete the regional sales tasks; Strive to fulfill the sales requirements; Actively and extensively collect market information and report it in time; Strictly abide by the rules and regulations; Have a high degree of professionalism and a high sense of ownership; Complete other work. Clear tasks, proactive: actively understand the standards and requirements reached, and strive to complete ahead of time within the required time limit; On the other hand, actively consider and supplement the efforts to manage a harmonious relationship with colleagues, earnestly learn from the leaders, be kind to every colleague, and do a good job in their career development in the store. At the same time, carefully plan, learn knowledge, improve sales skills, improve their theoretical product knowledge with practical work, and strive to continuously improve their comprehensive quality.

Clothing personnel sales summary report 5

Recently, the performance has dropped significantly. Although it is the off-season, the price of peers still depends on their own popularity and has a competitive advantage. Choosing the right store location in the business circle is very important for the profitability of the store. Monopoly brand stores have the most affinity among many clothing brands, and have won the recognition of modern people for their novel styles, unified portal design and pleasing shopping environment.

Through this mode of operation, it not only expands the influence of the brand but also increases the sales volume. But at present, the existence of various business models has advantages in price, and some of them are sold at slightly higher wholesale prices. The situation in this area can be summarized as follows:

Basic information of Jin Feng:

The jurisdiction covers an area of _ _ square kilometers and has a permanent population of _ _ million. In _ _, it was promoted to be a super-class economic town in Fuzhou, with a total industrial output value of nearly 5.9 billion yuan and a tax payment of nearly 90 million yuan. The birthplace of grassroots industry, Fuzhou is a super-class economic town. The total industrial output value in _ _ is _ _ billion yuan; The total agricultural output value is 6.5438+0.3265 million yuan, and the fiscal revenue is 75.23 million yuan; The per capita net income of farmers is 7500 yuan. The commerce and trade industry is developed, with more than 3,500 commercial outlets, nearly 300,000 consumers, 50,000 tourists a day and the daily sales of social consumer goods reaching 7 million yuan. There are six major items: chemical fiber, cotton spinning, weft knitting, warp knitting, weaving, dyeing and finishing.

At present, the Jin Feng Park in the Airport Industrial Zone is under full construction, and the transformation of the old city and the construction of the new municipal district are being vigorously carried out. The total planned area of the old city reconstruction is 700 mu, and the first phase of 42 mu has entered the construction stage.

Business circle analysis:

The distribution of men's wear sales in the same industry is concentrated in the region, and the local consumption habits tend to be frugal due to the restrictions of old concepts and income levels; Living in the outer edge of the business circle, the existing groups are mainly women, suitable for all ages, and the consumer demand tends to be sluggish. The same clothing or other products would rather pay a lower price and get the same effect. Of course, young consumers tend to be fresh and ingenious, and our store tends to be marginal; Absorb some idle or brand-dependent customers.

Analysis of consumption characteristics and market demand;

0- 19, people over 50 years old are defined as savers, and people aged 20-50 are defined as consumers. Referring to the population age structure data published by the Bureau of Statistics and the clothing consumption data of urban and rural residents, the clothing consumption demand of people aged 25-29 and 35-45 is the strongest. Because of the great differences between rural areas and cities in living environment, social security system and consumption environment, rural residents live in. Even the high-income people in rural areas have the same absolute income as the middle-income people in cities and towns, but the expenditure on clothing is obviously less than that of the middle-income people in cities and towns; The idea that "richer people will spend more money on clothes" is not in line with the actual situation. On the contrary, the clothing expenditure of low-income residents accounts for a relatively high proportion of their income, while the clothing expenditure of high-income residents accounts for a relatively low proportion of their income, and this proportion will not decrease or expand indefinitely, which proves the general consumption attribute of clothing. For people with low income level, clothing is closer to non-necessities; For people with higher income levels, clothing is closer to necessities.

The development process of textile and garment industry will generally go through the process of large-scale production of manufacturing enterprises → production moving out, manufacturing shrinking, retailers leading → retailers participating in market competition with service and quick response. Now is the second stage, and the clothing industry is about to enter the next golden decade. Then, the size of clothing market demand and the characteristics of residents' consumption also have certain reference value for establishing competitive advantage. Although the clothing market has great potential and there is still room for growth, at present, summer clothes are gradually saturated, and many merchants have adopted common price promotion activities; Cause a certain degree of influence.

Competitors and price analysis:

Cabben:cabben's popularity in this respect is higher than wolfzone's, and the relatively stable customer base is also in a relatively depressed state recently. Clothing styles are few and simple, and there is also a lack of cropped trousers with more demand, and the decoration layout is spacious and tidy; Price range: [299-399] U [399-459] has no competitive advantage in price.

Metersbonwe Bang Wei Bang Wei: Located in the bustling area of commercial street, it has a compact display and can be put in time to meet the demand of popularization. Compared with similar jeans, it has some shortcomings, which draws a blank area between similar jeans and market demand; Some discounts range from 50% to 30%, and two items are 8.8%. The discount price is attractive, the price is more affordable and the quality is generally guaranteed. There are both brand advantages and preferential prices in the wholesale market. The price range is [49-79] U [89- 1 19].

Disadvantages:

1, there are no obvious signs around the building, and the billboards are not very clear; Advertising shows that it is difficult to repeatedly stimulate consumers' impression of the brand due to the restrictions of surrounding environmental conditions. For example, the logo of McDonald's, 100 meters away, can still be clearly seen, which plays a role in guiding and stimulating the brand.

2. The fabric thickness of jeans series is contrary to local needs and habits, which poses a severe situation for sales; There are not many styles that adapt to the product life cycle this season.

3. The salespeople have a negative attitude and lack enthusiasm, which needs to be improved.

4, lack of corresponding activities, relatively speaking, cabben is also facing the same situation; However, it already has a relatively trusted customer base.

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