What kind of app is best for advertising?

News and information applications. Typical examples are "Netease News" client and "Headline News". Netease News has more than 1 100 million client users, tens of millions of registered users and tens of thousands to tens of thousands of daily users. At present, it has attracted the advertising of brand customers in automobile, finance, communication and other industries. Today, the cumulative number of headline users exceeds 65.438+0.2 billion, making it the fastest-growing information client and attracting the attention of many customers, especially automobile and e-commerce customers.

Mobile video applications. Typical ones are Youku Tudou, Iqiyi and Sohu Video. With the maturity of user soil and marketing ecology, advertisers are beginning to favor multi-screen marketing more and more, and the network video traffic on the PC side is already very low.

It is difficult to meet the needs of advertisers, and mobile video advertising has experienced rapid growth since 20 13. For example, as of the first quarter of 20 14, the daily broadcast volume of Youku Tudou on the mobile terminal soared to 400 million, while the mobile terminal was widely used.

There are various forms of advertisements, and the display forms of mobile video advertisements are relatively richer. In addition to patch advertising, you can also choose click-to-play, interactive video and other forms.

Tool application related to daily life. Typical examples are ink weather, perpetual calendar, and beautiful pictures of Xiu Xiu. Since the first edition was published in 2009, the number of users of Ink Weather has reached 270 million, with 45 million daily active users. Now, Ink Weather has also developed the promotion and joint operation of games. Under the premise of not affecting the user experience, soft brand advertising elements have been implanted, and many clothing, beverage and automobile brands have implanted advertisements. The number of activated users of the perpetual calendar App has exceeded 654.38 billion, and its open-screen advertisements and banner advertisements have been favored by many advertisers.

Applications related to entertainment and social interaction. Typical examples are Sina Weibo and Meitu Xiu Xiu. In 20 13, Sina announced that Weibo Mobile contributed more than 30% of advertising revenue. On July 14, Weibo announced the push.

Based on nearly 65.438+500 million monthly active users in Weibo and 70 million daily active users in Weibo, a brand-new "startup header" advertising product was launched to help advertisers achieve strong brand exposure at the first time when users open Weibo clients.

Based on this, Weibo has become one of the applications favored by advertisers in the mobile Internet market. Social-related applications also have great advertising value. For example, photo sharing gave birth to photo applications such as Meitu Xiu Xiu.

Hot, Meitu Xiu Xiu Mobile currently has 200 million independent users, with daily active users exceeding180,000, attracting a large number of advertisers' applications. At the same time, Meitu Xiu Xiu also launched a mobile phone, hoping to achieve the integration of applications and hardware.