Open a clothing store, please advise.

To run a clothing store and want to open a women's clothing store, you must first dress up and want to do business well. And the goods in the store can only be matched with a little, so don't wear the version yourself. That's the clerk's business. You must dress gracefully. All the clothes in your shop are elegant. You got it? Try to wear big names for combat uniforms. At that time, a warm smile from you will make many difficult women become your regular customers.

Selling cheap goods is different from selling expensive goods.

Sell cheap goods, be enthusiastic,

The expensive ones should be cold.

Will you feel snobbish? Wrong.

In the top shop, did you feel a little cold behind that courtesy? !

I sell goods. Here's the thing. Don't quote for clothes around 2000. Show her a computer. Remember, look her in the eye. Politeness is enough. If she is in this consumer class, she thinks she wants to prove it to you. Women are natural enemies, too enthusiastic. She doesn't think your goods are worth it.

When selling expensive goods, laugh as little as possible. Even customers who patronize many times are polite and courteous.

Law of selling goods in clothing stores and women's clothing stores

1. Every woman will feel that she has a way of dressing. Don't pretend to be a consultant, but be an image guide. People who think they are not good at dressing up will not buy clothes often.

Regular customers are very important, and the proportion of repeat customers is very large.

Don't nag about your guest mix. Women's self-esteem is above everything else, and they won't find a place to play dumb for you.

Or I'll buy it this time. You won't be the place she often wants to go.

I'll handle it like this.

After a guest pays attention to a dress, I will sincerely admire her taste and ask him if he has any better ideas when she buys clothes. Praise her for eating this bowl of fashion. I feel much inferior.

As a result, many of my guests like to take their husbands or boyfriends with them when they are free, and buy some by the way to show their smart shopping. This is her paradise. She can also call friends and help you sell goods. She wants more people to know that I am a famous brand and I am her fan.

My shop is a dream factory for countless women. I sell dreams, and my goods are a sense of success and superiority.

Many times, guests find that a dress bought from me is much more expensive than others. But they will defend their prestige. I have ten thousand reasons to deny my failure and won't take it out on me-she knows I'm not an expert.

2. Selling goods is not a debate

Ok, that's right, it's a magic weapon for salespeople.

Let's see:

This fabric is not good.

Yes, you are an expert. But it is easy to wash, dry and take care of. No need for dry cleaning.

It won't be comfortable to wear

That's right. Wash it before wearing it. Exquisite beauty usually puts on new clothes after washing. Do you like red or green?

I don't like the buttons on this, they are too ugly.

Yeah, yeah. But please keep this necklace. This is a bracelet. A colored one. You must have a lot of bracelets at home.

The result is often: a sweater, a bracelet and a pair of pants. She also told us what pants we should wear. In order to declare her correctness, she bought another pair of trousers. )

Fashion purchasing, pay attention to rhythm. Grab goods, buy intermittently, and drag goods.

Manage the purchasing methods of clothing stores and women's clothing stores.

Grab goods: spring clothes in March, summer clothes in May and autumn clothes in September. 165438+ October winter

Because it takes a long time to get the goods (it is no problem to sell the goods in April, May and March), this is the peak season, so we should give the shops enough ammunition.

Intermittent purchase, the store maintains 20% new goods.

Towing goods: before the festival, business is booming. Put away the new goods at this time. Monopoly of delayed sales. Holidays are a mood, an atmosphere, and everything sells well. In addition, it is difficult for you to sell at a good price because of discounts in major shopping malls.

Never buy goods before the festival, the wholesaler is already waiting to kill you. For example, may day 10 a few days before the national day, everyone rushed to the wholesale market to get the goods. Whether the goods are good or not must be expensive. May 1.2.3 Are you really going? No one is crowded, and it is much cheaper to sell goods in bulk.

There is a proprietress who runs all over the world, and after returning the goods, all the regular customers will choose. After the excitement, she kept the goods that everyone eliminated for herself. Not in business, but as a garbage man.

There are many ways to purchase goods, you don't have to run around, you can also purchase goods through the Internet, and you can just introduce a www.ousha.com.cn casually by phone and computer. Is it much better than that in the clothing wholesale market?

Management of clothing stores and women's clothing stores.

When new goods come back, they should be divided into three classes. Let's go Medium. Go down.

The goods are loaded in three times. The order of loading is middle and lower. Let's go

Is to sell your goods more and more beautifully.

Think about it, a customer picked three pieces, and the rest, she is not interested, and will come back next time she buys.

I will batch:

The first time; Come on, you don't have much plane cargo.

Come for the second time. The customized goods have arrived.

Refueling for the third time, the same thing as XX brand arrived in the mall.

Refueling for the fourth time ————————

I'll ask her to buy more.

And she is also very happy, and her clothes are more beautiful every time.

Our thinking about fashion management needs to change.

Goods are piling up like mountains, and small profits are quick turnover, which is an old concept. In the past, merchants sold goods in heaps of mountains, with small profits but quick turnover. They talk about the necessities of life and show their strength, that is, mountains of goods.

Manage clothing stores and women's clothing stores and train sales staff.

Training a shop assistant is training a striker for a football team.

As a boss, just a coach,

The factory is the center, responsible for passing the ball.

The striker can't score, and everything is meaningless.

office worker

The first rule is not to invite friends and relatives.

Guess for yourself why.

Second, try not to invite local people. How much did you kill? She talks nonsense everywhere.

Third, as long as you are enthusiastic, don't experience it. Smart, motivated, and most importantly.

Experience, they are used against the boss.

Article 4 Training. You have to train yourself.

You can't train yourself? Then don't be the boss. The top 100 CEOs in the world are all from sales.

Go to the battlefield and sharpen your knife. The invincible sales team is your weapon. Weapons are supplied by others, and you will lose them one day.

No matter how big the company is, the boss should pay most attention to the sales team.

Article 5 Good appearance and decent image.

It is required to wear a version.

Article 6 Strive to cultivate people with high cultural quality. (Need for later development)

How to manage employees in clothing stores and women's clothing stores;

1. Try not to talk in private. Have a third person present when talking to any employee.

2. Don't ask employees about their family affairs.

Employees have difficulties, but their own abilities are not good. It's hard for you to fire him.

Only pressure can make people progress.

4, there must be principles. People are needed, not slaves.

5。 Make a sales incentive plan.

Shop assistant training should focus on the key points.

Know your job.

1. I need this job, not this job needs me; (Don't disturb the team)

If the sales were not difficult, the boss wouldn't invite me. (Don't complain about bad style)

My boss invited me here to solve the problem. Don't be picky. )

Improve the meaning of work

Let customers enjoy the happiness and satisfaction brought by fashion.

Make yourself better.

You must say 1000 times. If you say 1000 times, a lie can become truth. Otherwise people will say that you order people to kill people every day. Everything must come from the "right starting point".

I've seen movies. They are gangsters, not good people, and they are not doing well. But why do we like them? -this is brotherhood and the correct starting point)

Lecture on the management of clothing stores and women's clothing stores

Key points; It is most important for you to show your quality at any time.

I don't pay you much, and those who have the ability can't spend it all.

Don't stay the same when the boss is away. This is a donkey. I don't need you to be responsible for me, you should be responsible for yourself. I can only give you a job, but I can't give you a future.

Your future is in our hands. Look, our guests, how many successful people are there? One of them may become your bole if you are good enough in front of them;

Our colleagues may become your business partners. Your character and performance are to lay a foundation for yourself.

Several of our employees were poached by others, which means that it is not necessarily me who found your value. Don't show it to me.

It doesn't matter if you can't do business, at least you can go home.

Don't ask the boss to have quality. The employees brought out by a qualified boss have no quality.

Don't show your innocence in front of me. Besides feeling incompetent, you also insulted my wisdom.

Sales is penetration. You are a nail and I am a hammer. Talent is a nail. Can you come in without my knocking?

If business is bad, don't pretend to feel bad in front of me. Either do something or let me reduce my labor, so that everyone will feel better. I hate incompetence and hypocrisy.

It's not that I'm cruel, it's this market. I'm not strict with you. I was eliminated by the market.

How many people eat this bowl of rice in this market? The competition between shops is the competition between shop assistants. Don't like competition? You can be the boss. But you must compete with me.

Besides, after working with me for two years, I don't think you are afraid of any boss.

Business training methods for operating and managing clothing stores and women's clothing stores

Learn everything from scratch.

1. Don't judge goods by goods.

What's so good about this dress? What fabric is it made of?

In the promotion of Coca-Cola, did it tell you how it tastes, what ingredients it has and how it is nutritious?

It popularized this concept. You should improve your feeling: this dress is really beautiful, and I think you are so beautiful!

Don't focus on the cloth. If a guest asks you what fabric it is, I will answer: Oh, I don't know! This is new, isn't it? I don't see much? How beautiful!

Don't be afraid of ugliness. It doesn't matter if you don't know. Don't guests know? ! If you know, don't say it. If the guests know what fabric it is, they will make a counter-offer.

2. Don't publicize things that are not good for you.

It is a big mistake to emphasize where you have no advantage.

Can't emphasize low price, workmanship and quality. Emphasize new styles and styles.

No matter what brand of goods you sell (except famous brands), you should always emphasize your shop.

The propaganda strategy of managing clothing stores and women's clothing stores

Bosses, if only the store were their own, they should always promote themselves.

You sell goods? Commodities may change.

I let my shop assistant talk. Our company keeps silent about our boss's wife and pays attention to our company, not the goods. This is also the reason why I sell goods from any supplier well.

Nowadays, young people work and care about income and prospects.

Another one is "clothing".

Income and benefits left them speechless.

The exuberant energy and fighting spirit are beyond their imagination.

Not much culture, but a lot of knowledge.

Open-minded and straightforward, dare to think and do.

I must be their last boss (so they say).

I have nearly 30 bosses here, which is their visible prospect.

In fact, many customers, customers have asked me how you train employees, as well as teasing our employees: what medicine did your mother-in-law give you?

Hilton Hotel employees are famous for their warm smiles. Someone asked Hilton, "How do you train?" The answer is: I only invite people with warm smiles.

How to manage clothing stores and women's clothing stores and select and recruit employees

I am a capitalist, not an educator.

I choose employees, self-motivated people and people who are eager to succeed. I don't need to motivate them. I just need to remind them often.

You find a group of donkeys who are not motivated to make money for you. You are a farmer. You attract a group of tigers to make money for you, and you are the king of the forest.

Excellent salespeople are selected through elimination, not training.

This is my view on training.

1, a good method, used on the wrong person, is to drive the ducks to the shelves.

2, the big method is not necessarily practical in small places.

Let's face the facts calmly. The professional level and cultural quality of fashion salesmen are basically not high, and they are highly mobile. Many girls still want to get married after you have spent a lot of energy on training.

Big companies have financial resources. They hire employees and engage in training in order to use them in the future. We hire people, but our financial resources are limited, and we need to use them immediately.

Management of clothing stores and women's clothing stores

Accept what you need to accept, and don't try to change what you can't.

Read more magazines that are similar to your positioning.

Pay attention to the weather forecast.

Manage the location of clothing stores and women's clothing stores

1. Small shops are the hardest to do.

There is room for 3-4 salespeople to start businesses. Easy to choose. Eliminating employees, the boss is not at ease, and employees are more calm about financial problems.

The smaller the store, the lower the benefit. Don't just calculate the rent, but also consider the waste of manpower. If the financial ability is not enough, I think it is better to accumulate more and start a business.

(it is ok to mix time. I've never seen anyone make money. )

2. Beware of new investments. Traditional markets are easy to make money.

3. Shallow, large shops can only be cheap, running, or wholesale. People flow more.

Boutique facade requires a little deeper, and four are more correct. Shallow, can't receive money.

4。 Jinjiao Silver Edge. Corner, the edge of the market.

Wish you success!