How to train driving in Taobao is better?

Ways to do Taobao training: First of all, we should choose the right money, do a good job in promoting baby keywords and baby main pictures, set up through trains and bidding, and target at the crowd.

1. To drive a through train well, you must first choose the right model. A good baby style will bring its own flow, and at the same time it can maximize the drainage effect of the through train. A good style can make merchants lower their bids when bidding through trains, but they can still get extremely high traffic. Therefore, baby driving must have development prospects and enthusiasm. This will get twice the result with half the effort when driving.

2. After choosing the baby style, we should do a good job in promoting baby keywords and baby main pictures. It is best to set a creative title and a creative car map. More attractive. Creative title should be less than 20 words. The creative title itself has its own creativity, and at the same time, it should conform to the baby's attributes and accurately describe the baby's selling points and highlights.

3. In addition, there are through train delivery and bidding settings. There is more traffic on the mobile terminal, so the mobile terminal can set a higher bid to get a good position. Of course, this price should also be within the acceptable range of merchants. The click-through rate of the baby greatly affects the quality score of the baby. At the same time, it also affects the amount that merchants have to pay for driving. So we should constantly adjust the baby's position and bid.

4. Finally, choose the right person to launch. Select accurate crowd delivery on the through train promotion page. We should catch the right crowd and identify potential customers at the same time. Especially some consumers who buy more from in-store collections. Some marketing methods can be used to promote the transformation. Different people have different crowd labels, and businesses should constantly adjust them during driving to achieve the desired effect.

Precautions:

1, Taobao to the train can increase the weight of products and bring accurate passenger flow to stores. It is suitable for any storage occasion and has good controllability. The disadvantage is that the operation is not good, the promotion is not good, and it is easy to burn money.

2. In terms of word selection and bidding, in principle, it is difficult for new stores to pay high prices with big words, focusing on words with good click-through rate recommended by the system, and moderately selecting words with more clicks. At first, because there are more clicks and fewer clicks, the click rate will be low. Many sellers are obsessed with this click rate, which is completely much ado about nothing.