How big is Xiaomi's appetite to break through electricity?

When the Xiaomi patch panel was born, everyone said that Lei Jun finally reached out to the socket industry with great correlation with himself. As a product with high influence and remarkable sales achievements, Xiaomi patch panel's creative team must have its own advantages. Xiaomi patch panel is the first product designed and produced by Beijing Miqing Technology, a Xiaomi ecological chain enterprise. This is a new technology company co-founded by Breakthrough Electric and Xiaomi, with Lin Haifeng, director and deputy general manager of Breakthrough Electric, as the general manager, leading a group of technical engineers of Breakthrough Electric R&D Center.

Break through the road of electricity growth

At the beginning of its establishment, it successfully launched the first brand functional socket product in China. Then, in order to change the socket market with uneven quality and reverse the industry situation with no rules to follow, Breakthrough Electric participated in the formulation of socket industry standards and became the first enterprise to participate in the formulation of national standards. It is a member of National Electrical Safety Standards Committee, National Electrical Accessories Standards Committee, National Lightning Protection Standards Committee and National Lightning Arrester Standards Committee.

With the advent of the Internet, many products and industries have undergone earth-shaking changes. With the application of Internet technology, the technology and functions of sockets have been continuously improved and developed. When the concepts such as Internet and Internet of Things just appeared, Breakthrough Electric is no longer limited to the research and development of socket civilian products, but extends research and innovation to the entire terminal power management field, especially the smart power supply field. From civil sockets, PDUs and industrial connectors in the converter industry, to fields and equipment such as smart home, smart grid and smart electric vehicle charging based on the Internet, the breakthrough of electricity has achieved great success.

Breaking through the road of electrical internet

For an old electrical appliance company with similar qualifications and achievements, why did Breakthrough choose to cooperate with Xiaomi, and what is the grand plan to build green rice technology behind deep cooperation?

When Premier Li Keqiang put forward the concept of "internet plus" for the first time at the Third Session of the 12th National People's Congress this year, it not only meant that China officially entered the Internet era, but also showed that traditional manufacturing industries urgently needed an effective method and model to cope with the rapid changes in the market in the face of increasingly demanding consumer groups and constantly updated innovation demands in the market. Faced with such a changeable market atmosphere, cross-border cooperation has become an important mode of business cooperation in the era of "internet plus".

If you want to gain a foothold in the ever-changing Internet tide, it is undoubtedly a wise choice to cooperate with an Internet brand enterprise with mature experience and successful experience. Applying mature Internet thinking directly to traditional industries and choosing the Internet model that is most suitable for the development of their own industries without having to bear the Internet risk of trial and error is the primary reason for breaking through e-commerce with Xiaomi.

Secondly, the socket is an important part of the traditional electrical appliance industry, and it is also a very important detail in people's lives that rarely attracts everyone's attention. Life, work and production are inseparable from electricity. It is conceivable that the quality, safety, function and energy saving of the terminal entrance of this electrical product will directly affect all electronic products owned by consumers. To break through the brand core value of electrical "technology creates safety", we need an excellent Internet partner to carry out in-depth packaging and promotion in the Internet world, so that the quality standards of this traditional industry can be deeply rooted in people's hearts and more people can pay attention to the safety of sockets.

Finally, as an Internet brand with a short history, Xiaomi's product design concept has been talked about by people in the industry. As an electrical appliance enterprise that attaches importance to scientific and technological connotation and fashion design, Breakthrough Electrical Appliances hopes to become a leading brand enterprise in the industry, bring more and better products to users, and make the socket no longer just a neglected accessory tool, but a vital electrical product to manage and control the whole household electricity environment.

Based on the above three points, it is logical to break through the cooperation between electrostatic separation and Xiaomi technology, and the facts also prove that the breakthrough measures are correct. As an Internet brand with a huge fan base, Xiaomi has successfully introduced the product socket into the public's field of vision after packaging products through Internet thinking. The technical concepts and standard settings mentioned at the Xiaomi conference for the Xiaomi patch panel, such as the new national standard combination hole, 5000 plugging and unplugging, and 750 degrees Celsius flame retardant. , which is the basic national standard of socket products, must also meet the standards. In normal times, these concepts, which should have penetrated into people's lives, have not been taken seriously and popularized. However, through Xiaomi's Internet-style interpretation, not only the rice flour is generally recognized, but also the public's attention to the patch panel has reached an unprecedented height, and the public is full of endless imagination about the future socket world.

Break through the future of electricity

This cooperation with Xiaomi can be said to be a small step to break through the internetization of electrical appliances, but it represents a big step for the future development of traditional manufacturing, and also proves the importance of Internet thinking packaging for traditional industries. Of course, the success at this stage is only a preliminary attempt to break through the process of electrical internetization, which is far from satisfying the appetite of breaking through electricity. Becoming "the first socket of China Mobile" is the first step to break through the electrical ambition. In the future, traditional industries will inevitably surge. Regardless of whether Breakthrough Electric will always maintain its leading position, we must acknowledge its contribution to the development and innovation of the socket industry. The development prospect of breakthrough is full of infinite possibilities. Whether we can finally make a breakthrough and create new achievements in the industry, let us wait and see!

On Green Rice Technology

Miqing (Beijing) Technology Co., Ltd. is a high-tech enterprise registered in Yizhuang, Zhongguancun Science Park. Miqing Technology is a company that breaks through the deep cooperation between Electric and Xiaomi Company. It belongs to Xiaomi Eco-chain Company, and develops intelligent integrated interconnection products; Let strong and weak current become the entrance of intelligent control of household appliances, realize the integrated control of various strong and weak current devices, and realize intelligent information transmission management, control and big data analysis.