How much does CCTV charge for advertising?

The price of a set of CCTV samples is 15 seconds, and once it is about 17W.

Two sets of 10W are less than15s at a time ... three sets are almost 10W15s at a time, and 8W 6 sets are about 6W behind the solid column.

Eight sets, about 1 1W, one more time.

Case of charging standard

CCTV-7 CCTV weather forecast column advertisement

Introduction: In order to make people get the weather conditions in the next few days or a week more convenient, faster and easier, and provide authoritative weather information for people's life and work. This public service program, with clear pictures, illustrations, strong visibility and high ratings, aims to inform people of the future weather conditions by introducing the weather conditions in cities across the country. Over the years, CCTV7 weather forecast has been well received by customers for its high ratings, high arrival rate, high credibility, low price and outstanding effect. It is the best media choice for you to enhance your corporate image and establish your product brand.

Second, the form of advertising: CCTV7 weather forecast broadcasts the weather conditions of cities across the country, and there are enterprise standard advertisements on the TV screen, accounting for about 2/3 of the full screen area, and the duration is about 4-5 seconds.

Third, the market positioning of the weather forecast column: to provide authoritative weather information for people's life and work in the next few days or a week. The weather forecast column has a huge audience, covering almost all social strata, and the audience is not limited by age, level, gender, income status, education level and other factors. In order to improve the market competitiveness, famous enterprises have "married" with weather forecast columns. In this noisy and chaotic information dissemination century, the weather forecast standard, with its remarkable characteristics, has opened a gap in the market for the marketing communication of enterprises and made great contributions to the successful development of countless enterprises!

Fourth, the weather forecast advantage analysis:

1, high ratings: The weather forecast column is arranged to be broadcast around prime time and prime time of the media, and the audience is not limited by age, gender and level, which guarantees its high ratings.

2. High arrival rate: The standard version and the weather forecast content appear at the same time. As long as you look at the weather forecast, you will see advertisements, which avoids the audience's avoidance of pure advertisements, so that the arrival rate is extremely high and can be effectively spread to the target audience.

3. High credibility: the weather forecast has news value, and the standard version appears everywhere, which makes it authoritative for the news column, enhances the audience's trust in the advertisement, and plays a very good role in enhancing the corporate image and product brand.

4. Low price: the price is cheap, and the price of weather forecast advertising is about 1/3 of the price of hard advertising in the same period.

Five, the weather forecast broadcast time and price:

1, advertising time: CCTV-7 at 20: 00 (first broadcast) 10: 30 (replay) every day.

2. Advertising price: 70,000 yuan/block /2 months.