Shandong radio & TV main station broadcast channel

The comprehensive broadcasting of Shandong Radio and TV Station (Shandong People's Broadcasting Station) was founded in 1948. At present, Shandong Radio and TV Station has eight professional channels, namely, people, economy, female anchor, traffic, life, countryside, music, leisure and sports channels, and online radio station-Qilu Webcast. Eight programs are broadcast 205 hours and 35 minutes all day (including dual-frequency broadcasting of people, economy and rural areas). Total emission power is 756.3 KW, medium wave is 569 KW, FM187.3kW. ..

The broadcast channel of Shandong Radio and TV Station has 12 departmental departments, with 4 19 employees (including Taiwanese 105). Among them, there are 37 senior professional titles 1 14 and cadres above the principal level.

Colleagues, Shandong Radio insists on keeping pace with the times, pioneering and innovating, developing harmoniously, and its comprehensive strength is increasing day by day. In propaganda, we always adhere to the correct direction of public opinion, serve the overall situation of the province's reform and development and the construction of a harmonious society, give full play to the service function of modern media, actively provide information and entertainment services for all sectors of society and the broad masses of the people, and constantly improve the ability of public opinion guidance and social influence, and win the first place in CCTV for eight consecutive years. All seven channels have achieved distinctive professional and typed operations, and formed a relatively stable target audience, with the audience listening rate and word-of-mouth increasing year by year. According to the program listening rate survey of Shandong Provincial Bureau of Statistics and Xiling Company, the effective comprehensive listening rate of each channel broadcast by Shandong Radio and Television Station is 37. 12%, and the satisfaction rate is 88%. In advertising management, we should constantly change our business philosophy and adjust the advertising structure. Advertising revenue has grown steadily, reaching 654.38+33.4 million yuan in 2006 and is expected to reach 654.38+54 million yuan in 2007. Technically, we actively track and use new digital technologies, and strive to build a comprehensive modern broadcasting system based on wireless broadcasting and relying on online and multimedia.

Over the years, Shandong Radio has adhered to the construction of "three civilizations" together. Since 200 1, it has won the honorary title of provincial civilized unit for six consecutive years and the title of provincial civilized unit for news system for two consecutive years. (FM95 AM9 18)

Shandong Radio News Channel focuses on news. The main famous columns are Shandong News, Pastoral Evening Wind and Sunshine Government Hotline. It has been more than a year since the program "Sunshine Government Hotline" was launched in June, 2005, and its listening rate quickly jumped to the third place, with increasing influence. At present, the number of online provincial units has expanded from the initial 38 to 6 1 unit, and more than 3,000 calls are answered each year, with a problem solving rate close to 90%. In 2006, the news channel cooperated with the work of the provincial party committee and the provincial government center, and launched a large-scale combined series report "Travel around Shandong to see development" with a length of 100 episodes, which received good response. (FM98.6 AM594)

Shandong Radio Economic Channel started broadcasting in May 1993, 1. After ten years' efforts, many national excellent program hosts and brand programs have been born in this land, with distinctive financial channel characteristics, fashionable channel image, authoritative and fast channel content and colorful program forms, which make them enjoy high reputation and stable ratings in the target audience market. Over the years, whether it is program Excellence or advertising management, Shandong. Positioning in financial services. Famous programs include News Horizon, A Season in LinYu and Xiaofeng Live Room. The channel is good at holding large-scale social activities, such as the annual 3 3. 15 consumer rights day live broadcast, Shouguang international vegetable science and technology Expo and other activities, and has formed a brand. (FM97.5)

The predecessor of Shandong Radio and Entertainment Channel, Literature and Art Channel, 1999 65438+ 10/started broadcasting. Shandong Broadcasting Entertainment FM is a broadcasting channel with brand-new design and brand-new style, which was built by Shandong People's Broadcasting Station in 2009 according to the development trend of specialization and type of broadcasting. Inheriting the strong technical support of the original art channel, extensive signal coverage, integrating excellent program production elite team and innovating business philosophy will become the source of entertainment culture and the vane of fashion consumption for high-end people in the city. Orientation of comprehensive cultural entertainment. Well-known brand programs include Quyi program "Happy Eight Parties" and quiz interactive program "Sunshine Through Train". A series of cultural performances and large-scale cultural evenings are held every year. (FM 10 1. 1)

Shandong Radio Traffic Music Voice is the only provincial-level traffic broadcast media in Shandong, covering 17 cities in the whole province, with an audience of 70 million people, including about 1.7 million car listeners. Shandong Broadcasting Traffic Channel is the first broadcast media with the same frequency coverage in Shandong Province, which is broadcast by Asia-Pacific-1A satellite and FM10/.1MHz. Positioning of transportation services. The brand program has little sister hotline and road information. There is a live broadcast room in the provincial traffic police command center, which was officially opened before the Spring Festival. The program "Hotline of Provincial Traffic Police Detachment" was broadcast in Qingdao, Jinan, Zibo, Dongying, Zaozhuang and other cities, which had great influence. (FM 105)

Shandong Broadcasting Life Channel is based on a simple, efficient and stable audio workstation and supported by a complete set of digital collection, editing, broadcasting and recording systems. It is broadcast 24 hours a day, and 7 FM transmitting stations cover Shandong Province and surrounding provinces. The Asia-Pacific 1A satellite is used to transmit Europe and Asia, and it is connected to the Internet to complete online real-time listening. According to the "China City Broadcasting Alliance" and "Target Audience Market Survey" composed of 8 1 national radio stations, Shandong Radio Life Channel ranks among the top three in terms of transmission power, coverage and advertising revenue, and is one of the provincial city radio stations with the highest audience cognition and satisfaction. Serve modern urban life. Well-known columns include the situational program "The Lao Lu Family" reflecting modern life and the live program leading dance life. Since the second half of 2006, a series of large-scale theme activities have been held, and 105 has entered the most beautiful place on earth. So far, five large-scale live broadcast activities have been held, including "Moving Tibet", "Crossing Ningxia" and "Passion Hong Kong". (FM9 1.9)

Rural Channel of Shandong Radio Station is the sixth professional channel focusing on agriculture and information launched by Shandong People's Broadcasting Station, which is broadcast all day 19.5 hours. Taking advantage of broadcasting, Rural Channel organized an agricultural expert consultation group of Shandong People's Broadcasting Station to enrich the people, strengthen agriculture and heart to heart, and sent agricultural science and technology, culture, health, law and other services to farmers' friends, and was rated as an advanced unit of agriculture, rural areas and farmers in the province. The channel faces the countryside and connects urban and rural areas, providing colorful story programs such as storytelling, novels and sketches for urban and rural audiences, and providing various forms of agricultural information services for rural audiences. It is a basic skeleton of agricultural channels, rural areas, operas and weather information stories. Brand-name programs include Grand Challenge for Opera Fans and Modern Country. Held more than twice a year "send science and technology to the countryside" activities, well received by farmers. (FM99. 1)

The Voice of the City (Shandong Music Broadcasting) was officially launched on February 2, 20041. The audio of the city is FM99. 1, which is played 24 hours a day. Based on the existing news, economy, transportation and life channels, the music channel will make the channel pattern and program composition of Shandong Radio more complete and reasonable. Shandong Radio Station cooperates with the seven fortune companies in Beijing to present professional pop songs and rich life information for the metropolis. In terms of program setting, considering the complexity of music classification and induction, as well as the characteristics of long time and rich content of pure music, drawing on the suggestions of relevant industry insiders and the experience of similar foreign broadcast channels, the all-day program is divided into four periods: morning period, noon period, evening period and night period, and the columns of each period are rolled all day as needed. The connection between columns is transited by relatively specific titles and videos, which avoids the host's excessive introductory words, ensures the integrity and fluency of the whole program style and adapts to the audience's listening habits. (FM 102. 1)

Shandong Radio and Television Station's sports leisure broadcasting is the only new broadcasting frequency in Shandong Province with sports information (timely, professional, authoritative and comprehensive) as the main content and leisure products (fashion, companionship, convenience and dynamics) as the auxiliary.

Channel call sign: STAR FM 102. 1 starlight FM.

Channel slogan: Starlight FM, starting with sharing.

Target audience: 25~45 years old, middle-and high-income male floating population (core audience) in the city, the mainstream population in the city who loves sports and enjoys a healthy lifestyle.

Channel composition: sports, leisure, music and entertainment.

Channel temperament: relaxed and active fashion sports

Team temperament: enthusiasm for cooperation and professional personality.

Launch coverage: FM 102. 1 Shandong Radio, Sports and Leisure Channel's broadcast frequency in Jinan is FM 102. 1, and its launch point is Yanzishan launch pad in Jinan, which is the highest launch point in Jinan.

102. 1 Features: The programs of the sports leisure channel have obvious information, background and companionship characteristics, and are suitable for leisure, entertainment, fitness places and business floating people.