Have you ever heard of the world these days? When will it air?

It spans two channels, CCTV- 1 and CCTV- News, and contains five news files. The average daily cumulative audience rating reached 2.2%. In 2006, CCTV's original Morning News was revised to Morning News, the original duration was 150 minutes, and the duration was increased to 180 minutes from July 27th, 2009. The broadcast time is 6:00-7:00, 7:00-8:30, and the news channel will broadcast live simultaneously, and the news channel will continue to broadcast live from 8: 30 to 9: 00. From August 17, 2009, the broadcast time will be from 6: 00 to 7: 00, and from 7: 00 to 9: 00, the news channel and the comprehensive channel will broadcast live simultaneously.

Column slogan: "Wen Chao Tian Xia" opens a new day.

The morning sun rises every day.

The difference is that there will be "Wen Chao Tian Xia" in the future.

Life goes on every day.

The difference is that there will be "Wen Chao Tian Xia" service in the future.

The mood changes every day.

The difference is that there will be "Wen Chao Tian Xia" in the future.

Start a new day of news service life

This is the promise of "Wen Chao Tian Xia"

Comprehensive and rich information

Take you to know yesterday and control today.

Fresh and lively broadcast

Bring you pleasant acceptance and relaxed understanding.

Bring you a sunny morning.

This is our pursuit.

[Edit this paragraph] Program features

1, the hot spot is the first concern, leading the whole day life.

The six o'clock broadcast seized the opportunity in time. At the same time, it also changed the concept that the morning program only combed the news of the previous day. Through the four-time broadcast of "I knew it" column and the rolling subtitles alternately appearing throughout the program, we pay attention to the focus events of the day for the first time, prompting the life service of the day to occupy a high level in content.

2. The service runs through and attracts mobile audiences.

In the program of 180 minutes, weather travel service will be provided every 30 minutes in the form of weather forecast. At the same time, weather information will be released in the form of rolling subtitles throughout the program, and standard clocks will be hung throughout the program to attract viewers to lock channels and form viewing habits.

3. Expand the scope of topic selection and highlight TV features.

Wen Chao Tianxia maintains the original authority of current affairs news at home and abroad, and at the same time strengthens the well-known topics such as social and people's livelihood news, weather tourism information, cultural and sports information and fashion life information. At the same time, strengthen the TV characteristics in expression and highlight the audio-visual experience.

[Edit this paragraph] Modify it quietly

The new host-Hu Die

On July 27th, 2009, CCTV quietly revised its edition. In the morning, the news program "Wen Chao Tian Xia" of CCTV News Channel was quietly revised. As the first step of CCTV reform, the change of Wen Chao Tian Xia can be said to be completed silently.

The reporter observed that the revised "Wen Chao Tian Xia" has changed in the host and packaging.

First of all, about the host, with the male host, Chang Xiao, is a new face, the former news program host of Beijing TV Station, Hu Die. It is reported that Hu Die was originally responsible for the broadcast of Asia Today and the morning news on CCTV International Channel, and this time he became the host of Wen Chao Tian Xia.

The biggest change of "Wen Chao Tian Xia" this time lies in the overall packaging of the program, which is most intuitively reflected in the change of the rolling subtitles of the program. The newly revised rolling subtitles of Wen Chao Tian Xia are divided into three lines, from top to bottom, which are the place where the news happened, the news title and the fixed rolling news.

The subtitle color and font of "Wen Chao Tian Xia" are different from those of the original news channel with black characters on yellow background. The subtitles of Wen Chao Tian Xia mainly use yellow characters on a blue background, and at the same time use three rolling subtitles in four colors: red, black, blue and yellow, which makes the news headlines more eye-catching. At the same time, the letters of "Wen Chao Tian Xia" are several times larger than the original subtitle style in font, which makes the audience clear at a glance and see more clearly.

In the morning program "Wen Chao Tian Xia", there is the latest news about the earthquake in Vanuatu. When the host broadcasts the news orally, the subtitles of the latest news are also quickly displayed on the TV screen. However, the position of the caption prompt does not appear in the lower right of the screen as before, but in the middle of the right side of the screen, and the caption is bright red.

[Edit this paragraph] Users discuss the revision.

The revision of CCTV's "Wen Chao Tian Xia" has also caused heated discussion among netizens. The reporter saw in several post bars that netizens expressed concern about this revision and the discussion was heated. "It feels like CNN" is the unanimous view of the audience.

Netizen said: "If I guess correctly, the box above the time of scrolling subtitles is a bit like CNN." Some netizens said, "I feel that I have seen this bag somewhere ..."

[Edit this paragraph] Purpose of revision

For the change of the packaging format of "Wen Chao Tian Xia", the staff of CCTV News Channel explained the purpose of the revision to the reporter.

1. "Excellent service" is the main orientation of this revision. Therefore, the change of subtitles, the enlargement of fonts, the use of colors, weather information and stock market information are all spread out for the audience to see clearly in the shortest time.

2. The design of adding computer animation to news broadcast is to restore the scene, highlight the sense of news scene and make the TV picture look better.

3. "Good-looking" is also highlighted in the selection of program content, and more news about people's livelihood and sports will be selected to expand the capacity of news.

[Edit this paragraph] The host of Wen Chao Tian Xia.

, Zhao Pu, Li, Kang Hui, Chang Xiao, Luo Jing, Guo Zhijian,,,, Bao Xiaofeng, Geng Sa, Lang Yongchun, Hu Die.