What are retail upt and atv?

Upt in retail refers to the number of orders. Customer order volume refers to the average number of goods purchased by each customer in a shopping mall or supermarket, and is an important measurement indicator of store operations. The formula for calculating customer order volume is: Customer order volume = quantity of goods sold/number of transactions Note: This data is valid within a specified time (generally one data per day for stores). If it exceeds this time limit, it will have no meaning.

The retail term atv refers to the unit price per customer. The unit price per customer is the average amount of goods purchased by each consumer in a store, or it can be said to be the average price of goods in a store within a certain period of time. It is also the average purchase amount of each consumer.

Determining factors

The sales of a store are determined by the unit price and the number of customers. Therefore, in order to increase the sales of the store, in addition to attracting as much customer flow into the store as possible, In addition to increasing the number of customer transactions, increasing the unit price is also a very important way.

In the daily operation of shopping malls (supermarkets), there are many factors that affect the flow of people entering the store, the number of transactions and the price per customer, such as store appearance, store environmental sanitation, color and overall layout, and product reserves. , replenishment ability, promotional activity plan design, employee service attitude, familiarity with professional knowledge, sales skills, product quality and price, leisure facilities, weather, competitors, etc.