Weather in Bao Fang

Both are ok, but I suggest you first understand what WeChat marketing is all about.

The essence of WeChat is a social tool, and the essence of WeChat marketing is to connect enterprises and consumers. All marketing that does not aim at closing a deal is hooliganism. Wechat marketing can solve the problems of finding customers, sticking customers and closing customers. The real WeChat marketing is to play WeChat public platform, cooperate with WeChat on mobile phones, and leave old customers and potential customers in their own fish ponds, their own cowshed and their own sheepfold. Usually, these captive resources are well fed. If you are hungry, the weather is cold and you have no money, you can go there to catch two fish, get some wool, milk and even some meat. This is much better than hunting hunters, because hunters can only eat by the weather. You understand this concept, and then see if you have the ability to manage your own background, send valuable information to customers for a long time, and draw closer to customers. If not, you can find a company that can operate on your behalf, but it is not recommended because few companies can really operate well.

I believe you will hear many people who sell third-party tools or platforms of WeChat say: If you want to market WeChat, you must have a membership card, a micro-store, a paragraph, a game, ... and so on. In fact, this is not right, because the success of WeChat marketing lies not in what tools you use, but in whether your concept is right or not. With the right concepts and tools, you can accelerate your success; Wrong ideas and using the right tools will only accelerate the arrival of failure. The idea is the direction, and the third-party tool is your means of transportation, so the direction is wrong, and your means of transportation only accelerates the arrival of the results.

If you want to market through WeChat, you must first establish a correct concept. We can understand WeChat marketing in this way: prepare the bait, hook the bait with a hook, connect the hook with the fishing rod with a thread, then throw the hook hooked with the bait into the sea, start fishing, collect the rod, put the fish in the fish basket, then put the fish worth farming in your fish pond in the fish basket, and so on, and then take the fish away for use when necessary. This is a description. From a commercial point of view, the QR code of WeChat official account is a hook, and the reason for scanning the code is bait. WeChat public platform and mobile phone WeChat are fishing lines, enterprises are fishing rods, and customer classification management is fish baskets and fish ponds. The valuable information is the feed that is usually fed to fish. Wechat, if your audience doesn't want to pay attention to you, then you can't establish contact with each other. But if the other party pays attention to your official WeChat account, it means that you are connected voluntarily. You can naturally push valuable information to the other party, so that the other party can accept the content you pushed, and this content contains topics of interest to the other party, as well as your product or advertising information, which is to find customers and stick to customers. As for how to close customers, it depends on your means. Wechat has many ways to close customers, depending on how you use it. Wechat marketing is not only a good marketing assistant for online stores, but also a savior for offline (store) businesses. As long as you have the right idea and use the right tools, your success can be expected. Let me give you a few cases for your reference: Luolai Home Textiles, Men's Wear, Bathroom, Sansuo Clothing, Huang, Fuyang new york, Guangdong Meiyijia Supermarket, Yiwu Qu Rui Craft, Sichuan Fansaoguang, Hutchison, Pure, Bao Fang Underwear ... These first brands in various industries have all grown rapidly by over 10,000 in less than one month, and some have nearly 200,000 high-quality fans, with a performance increase of 654,300. The above are the students of "Shanghai Xiye ~ Mastering Micro Power", the first brand of WeChat marketing training, for reference only.